MORTGAGE RATES + CORONAVIRUSWhat It Means To Real Estate And How To Actually Help People

Part 2

What You’ll Learn Today

• What’s Happening Right Now

• History Lesson (I’ll Make It Simple + Fun)

• Overview of Campaign and How It Works

• What We’re Doing To Test

• How We’re Compounding And Scaling It

• LIVE Q&A

Tactics Strategy

How To Do Social Media

Tactics VS Strategy

How To Do Direct Mail

How To Run PPC Ads

How To Do SEO

How To Do Open House

How To Wholesale

How To Invest

How To Rehab

How To Get A Listing

How To Do DBC Marketing

How To Do EDD Mail

How To Do Solo Buy

How To Work w/ Influencer

How To Run Ads on FB

How To Use Lead Capture PG

How To Build Custom Homes

How To Raise Money

How To __________

Monetization

Growth

Velocity

Influence

Persuasion

Positioning

Systemization

Team Building

Marketing

Tactics Strategy

How To Do Social Media

Tactics VS Strategy

How To Do Direct Mail

How To Run PPC Ads

How To Do SEO

How To Do Open House

How To Wholesale

How To Invest

How To Rehab

How To Get A Listing

How To Do DBC Marketing

How To Do EDD Mail

How To Do Solo Buy

How To Work w/ Influencer

How To Run Ads on FB

How To Use Lead Capture PG

How To Build Custom Homes

How To Raise Money

How To __________

Monetization

Growth

Velocity

Influence

Persuasion

Positioning

Systemization

Team Building

Marketing

Tactics Strategy

How To Do Social Media

Tactics VS Strategy

How To Do Direct Mail

How To Run PPC Ads

How To Do SEO

How To Do Open House

How To Wholesale

How To Invest

How To Rehab

How To Get A Listing

How To Do DBC Marketing

How To Do EDD Mail

How To Do Solo Buy

How To Work w/ Influencer

How To Run Ads on FB

How To Use Lead Capture PG

How To Build Custom Homes

How To Raise Money

How To __________

Monetization

Growth

Velocity

Influence

Persuasion

Positioning

Systemization

Team Building

Marketing

Need Help? Call our office: 844-438-6587

Overview of System (Simplest Way To Market Today)

DBC

MESSAGEINBOUND

CALLS

ANSWER

(TALK)

CAN’T

ANSWER

VOICE

MESSAGES

CALL BACK

TEXT MESSAGE

CALL BACK MISSED

CALLS

APPEND

DATARAW

DATA

Sales Is A Numbers Game? (Yup, we all heard that before…)

Sales Is A Numbers Game? (Yup, we all heard that before…)

Sales Is A Numbers Game? (Yup, we all heard that before…)

WE ARE LOOKING FOR

BETA TESTERS

EMAIL US AT WECARE@REALESTATESTRATEGYLAB.NET

SUBJECT: “DATA APPLICATION”

OR CALL: 844-438-6587

www.GiftFromJeff.com/mbareport

www.GiftFromJeff.com/mbareport

Investors Need Higher Yields

www.unisonim.com

What Does This Mean?

It’s a battle between deflation vs inflation.

Great Depression = Deflation

Stagflation Era of 70’s = Inflation

1991 Japan Asset Bubble Collapse

“Lost Decade”

1991 Japan Asset Bubble Collapse

“Lost Decade”

1994 Mexican Peso Crisis = Inflation

US is STILL the World Reserve Currency

It’s a battle between deflation vs inflation.

The FED’s will INFLATE and help continue the growth.

Sprint to the First Campaign

Story of Speed + Consistency = $$$

Data Appending Lead GenerationOverview

Step #1: Get List + Append Data

• Make sure it’s Tier 1 aka Credit Header Quality

• Try to go after ‘lists’ that other people won’t go

after.

• If you’re not sure… DON’T JUST BUY IT.

Step #1: Get List + Append Data

• Make sure it’s Tier 1 aka Credit Header Quality

• Try to go after ‘lists’ that other people won’t go

after.

• If you’re not sure… DON’T JUST BUY IT.

Step #2: Run the Campaign

• Ready, Fire, Aim

• Talk to these people that reach out to you.

• Get your hands dirty

• IF you’ve ran a call center/ISA successfully you’ll

know what to do. IF NOT...just talk to these

people.

Step #3: What’s Your Numbers?

• How Many Calls?

• How Did You Sound?

• How Many “Interested”?

• How Many “Ready to Business Today?”

• How Many Appointments?

How Many Contract?

Step #2: Run the Campaign

• Ready, Fire, Aim

• Talk to these people that reach out to you.

• Get your hands dirty

• IF you’ve ran a call center/ISA successfully you’ll

know what to do. IF NOT...just talk to these

people.

Step #1: Get List + Append Data

• Make sure it’s Tier 1 aka Credit Header Quality

• Try to go after ‘lists’ that other people won’t go

after.

• If you’re not sure… DON’T JUST BUY IT.

Step #1: Get List + Append Data

• Make sure it’s Tier 1 aka Credit Header Quality

• Try to go after ‘lists’ that other people won’t go

after.

• If you’re not sure… DON’T JUST BUY IT.

Step #2: Run the Campaign

• Ready, Fire, Aim

• Talk to these people that reach out to you.

• Get your hands dirty

• IF you’ve ran a call center/ISA successfully you’ll

know what to do. IF NOT...just talk to these

people.

Step #3: What’s Your Numbers?

• How Many Calls?

• How Did You Sound?

• How Many “Interested”?

• How Many “Ready to Business Today?”

• How Many Appointments?

How Many Contract?

Step #4: Act – Get Better Aka Kaizen

• How Can I Get Better?

• How Can I Do This Faster?

• Where Can I Improve?

• What Are Better Lists?

• Let Me Schedule This Campaign For Next Month.

• How Can I Increase My Conversion?

Marketing to Appended DataOverview

Overview of System (Simplest Way To Get Deals)

DBC

MESSAGEINBOUND

CALLS

ANSWER

(TALK)

CAN’T ANSWER

VOICE

MESSAGES

CALL BACK

TEXT MESSAGE CALL BACK

MISSED

CALLS

APPEND

DATARAW

DATA

OPTION #1: Taking the Call

DBC

MESSAGE

ANSWER

YOUR

PHONE

TALK TO

THEM

SLYBROADCAST

PHONE

TRACKING

#

TALK TO

THEM

Different Cell, Google Voice Ph#, Callfire, Ringcenteral, etc

*Make SURE the Phone System Can Handle The Calls*

RECOMMENDED

OPTION #2: Let It Go To Voicemail

DBC

MESSAGE

DON’T

ANSWERVOICE MAIL CALL BACK

SLYBROADCAST

PHONE TRACKING

#

CALL BACK

DO THIS ONCE YOU GET IT GOING

Different Cell, Google Voice Ph#, Callfire, Ringcenteral, etc

*Make SURE the Phone System Can Handle The Calls*

Overview of System(Never Do Management By Abdication)

YOU CAN

DELEGATE

DBC

MESSAGEINBOUND

CALLS

ANSWER

(TALK)

CAN’T ANSWER

VOICE

MESSAGES

CALL BACK

TEXT MESSAGE CALL BACK

MISSED

CALLS

APPEND

DATARAW

DATA

$$$

MAKING

ACTIVITY

www.JoinOnlineTraining.com/append

MAKING YOUR OWN INVENTORYWhy, Who, What, When and How

Remember this is the KEY to Unlocking Fortunes

Which Phase Is It?

Here’s the opportunity and challenge…

We started to focus in here…

Mortgage Rate Campaign

Trend Riding + Pulling Lists

Where to Get The Data

• Title Company

• Realist.com

• Feb / 2018 – Nov / 2018

• July / 2013 – Jan / 2014

Overlay Other Data

“What Special Meeting Can You Use To Run A Campaign Every Month?”

https://www.federalreserve.gov/monetarypolicy/fomccalendars.htm

Sprint to the First Campaign

Story of Speed + Consistency = $$$

Case StudyHow to Ride Massive Trends In Marketing

REAL Value Marketing VS “Hey Look At Me, I’m The BEST” Marketing

How Can You Use ThisTo Your Advantage?

How Can You Use ThisTo Your Advantage?

• Use EVERY media distribution channel to get the message out.

• Make sure you’re giving REAL value.

• Look to get into a conversation vs trying to hard sell.

• Be a source of information (value) that is HARD to Google for answers.

How Do You Do That?

REAL Value MarketingVS

“Hey Look At Me, I’m The BEST” Marketing

Let’s Talk Social Media

Overview of System (Simplest Way To Market Today)

DBC

MESSAGEINBOUND

CALLS

ANSWER

(TALK)

CAN’T

ANSWER

VOICE

MESSAGES

CALL BACK

TEXT MESSAGE

CALL BACK MISSED

CALLS

APPEND

DATARAW

DATA

Leads(Asset)

Contact

Sync

Social

Media(Asset)

• Instantly sends out follow request.

• Used on Linkedin, Instagram,

Facebook, Mostly ALL social media

platform.

• Upload contacts to your phone,

email, etc

• A REAL asset.

• Contact info of ALL homeowners in

your city for example.

• All digital platform is connected by

name, address, ph, email etc.

Using one of our many distribution channels.

Building Relationship Capital

Reached out to a Wife.

Here’s The Responses

Giving REAL Value VS Telling Them To Call Me/Contact Me

Let Me Hit Up Another Lender Who Might Be Better At This

Let Me Hit Up Another Lender Who Might Be Better At This

Let Me Hit Up Another Lender Who Might Be Better At This

Overview of System (Simplest Way To Market Today)

DBC

MESSAGEINBOUND

CALLS

ANSWER

(TALK)

CAN’T

ANSWER

VOICE

MESSAGES

CALL BACK

TEXT MESSAGE

CALL BACK MISSED

CALLS

APPEND

DATARAW

DATA

Leads(Asset)

Contact

Sync

Social

Media(Asset)

• Instantly sends out follow request.

• Used on Linkedin, Instagram,

Facebook, Mostly ALL social media

platform.

• Upload contacts to your phone,

email, etc

• A REAL asset.

• Contact info of ALL homeowners in

your city for example.

• All digital platform is connected by

name, address, ph, email etc.

Sprint to the First Campaign

MAKING YOUR OWN INVENTORYWhy, Who, What, When and How

PLEASE MAKE SURE TO FILL OUT THE SURVEY

QUESTIONS?

WANNA TEST OUR DATA?

EMAIL US AT WECARE@REALESTATESTRATEGYLAB.NET

WE ARE LOOKING FOR

BETA TESTERS

EMAIL US AT WECARE@REALESTATESTRATEGYLAB.NET

SUBJECT: “DATA APPLICATION”