What is the Role of Public Media

Oklahoma Native Media SummitCandice Mendez, NPM Executive Assistant

Overall findings of 2013 Native Radio Survey

The hallmark of the native radio system is localism and diversity in programming

Data indicates that local programming is extremely important to Native stations

Who participated in the survey? 42 out of 53 Stations completed survey

Online survey created and administered in Survey Monkey

28 questions grouped into:◦ Internet Usage◦ Programming◦ Regulatory Compliance◦ General questions

Native Stations are bastions of localism

Figure 7: Local Programming

• More than 75% of the stations air local news

• A whopping 90% talked about their community calendar

• and more than 70% aired Tribal specific programming.

• The 2012 found 89% of stations airing local programing, while this year that number would be 100%.

LOCAL PROGRAM PRODUCTION

Figure 8: Creation of local programming

• 93% of the stations or 38 out of 42 are producing local content.

• Stations are producing cultural programs with 17 of the 42 stations reporting they produce some sort of cultural programming

• Ten stations are producing Native language programming and 7 are producing health programs.

• Five stations are producing youth programs or involving youth in creating those programs.

SHARING PROGRAM CONTENT• Nearly half or 49% of the

stations surveyed reported sharing the content they produce locally.

• Stations indicate that they mostly share with their “sister stations” or other Native stations (7).

• Other places they share content include: other local stations including NPR stations, PRX, APRN, and NV1.

Tribal Stations: Main Transmitter of Election Information86% are broadcasting

◦Tribal Election information◦Tribal election results ◦Encouraging Tribal members to

exercise their voting privileges81% are broadcasting state and

county election results

TRIBAL LANGUAGE: Unique Feature of Tribal Radio Stations

Figure 11: Broadcast in Tribal languages

• 24 stations broadcast in a tribal language or 57%

Does Your Station Collaborate with Your Tribal Newspaper?

Stations that collaborate with their newspaper:

KYNR, KIDE, KEYA, KGHR, KWSO, KCNP, KWRR, KAHU, KOHN, KRMH, & KMHA

Role of Public Media in Oklahoma

Oklahoma Native Media SummitBrian Brashier, KCNP Chickasaw Radio Station

Manager

Community Impact

KCNP’s radio Community

Community Impact

• Only area radio station with local news and sports

• Only area radio station with Native Affairs programming

• Only area radio station with daily agricultural news

Community ImpactHyperlocal Weather Reporting

Community ImpactHyperlocal Weather Reporting

Questions?

Brian Brashier, ManagerKCNP-FM Ada, Oklahoma

Brian.brashier@chickasaw.net