1 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

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as of 18 Jan 2013

Introduction a visionary executive programme

as a link towards tomorrow.

2

An executive education provider that facilitates the transfer of highly advanced knowledge relevant to innovation and design management

What is IDK?

M10 Design for Emotion

prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

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21 January 2013

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

What is IDK? | Unprecedented Partnership with World-class Leading Design Institutes

Strategic Partners

Supporting Partners

Collaborators

by

3

4

To enhance the resourcefulness of executives and design managements in using advanced knowledge to create value through innovation and design To deliver and sustain an aspirational continuous education for innovation and design industries To infuse business environment with design culture

What is IDK? | Objectives

M06 Observing Users M10 Design For Emotion By

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21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

5

What is IDK? | Objectives

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

6

Curriculum

Faculty

Environ

Learners

What makes IDK unique?

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

7

What makes IDK unique? | Target Participant

Constantly Evolving Curriculum

Prominent Academics

Global Industry Experts

Top Quality Participants

18%

27%

15%

31% 8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Senior Executives Executives

Professionals

Design Industry

Manufacturing & Technology

Retail & Servicing

Gov't, Public Service & NGO

Others

Regional Reaching out!

27.5%

15%

15%

12.5%

10%

20%

Professionals, Executives &

Senior Executives in …

27.5% Design Industry

20% Manufacturing &

Technology Sectors

15% Servicing & Retail Sectors

15% Government Officials,

Public Service Sector & NGOs

12.5% Others [Professionals]

10% Regional [Participants]

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

8

Prominent Academics

Global Industry Experts

Top Quality Participants

Constantly Evolving Curriculum

What makes IDK unique? | A State-of the-art Programme

Idea of Progress Process & Methods

SYNTHESIS ANALYSIS

RESEARCH PLAN

User-centred Approach

Design Management

Design Management

Culture

Culture

etc.

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

9

Global Industry Experts

Top Quality Participants

Constantly Evolving Curriculum

Prominent Academics

What makes IDK unique? | A Balance Approach

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

10

Programme Mode Module Mode

Study Mode| Part time

No. of Participant in each class| Approximately 20

(a mix of Programme-mode and Module-mode)

% of Participant in each class| 60%+ 40%+

Requirement | Finished 15 units of modules

(*refer to p.11 for recommendation) Finished any 1 unit of module

Certificate | IDK Fellowship for completion of

the whole programme Certificate of Achievement

Duration | 24 months 1 or 2 full day(s)

Commencement period | Aug 2012 – Jul 2014 Any time

Module held on | Saturday and Sunday

Tuition fee |

2-day Full Module (1 unit) | HKD7,500

1-day Half Module (0.5 unit) | HKD3,750 (Rebate 10% after the completion of 15 units of modules)

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

Fact Sheet | Programme Details

11

Part time Programme Mode Module Mode

Type of participant| Programme-mode Participant Module-mode Participant

No. of Participant in each class| Approximately 20

(a mix of Programme-mode and Module-mode)

% of Participant in each class| 60%+ 40%+

Requirement | Finished 15 units of modules

(*refer to p.11 for recommendation) Finished any 1 unit of module

Certificate | IDK Fellowship for completion of

the whole programme Certificate of Achievement

Duration | 24 months 1 or 2 full day(s)

Commencement period | Aug 2012 – Jul 2014 Any time

Module held on | Saturday and Sunday

Tuition fee |

2-day Full Module (1 unit) | HKD7,500

1-day Half Module (0.5 unit) | HKD3,750 (Rebate 10% after the completion of 15 units of modules)

Fact Sheet

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

12

Fact Sheet | Recommendation

Tips for modules selection of InnoDesign

Leadership Programme :

(15 units of full and half modules)

1. Select 3 YELLOW boxes out of 4

2. Select at least 4 units in each SELECTED

YELLOW box

3. Enjoy special offer to select more in other

boxes (YELLOW, BLUE or GREY)

21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Senior Executives Executives

Professionals

Design Industry

Manufacturing & Technology

Retail & Servicing

Gov't, Public Service & NGO

Others

34%

9%

4%

Target:

IDK Participant’s Profile | as of Jan 13

13 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013

25%

28%

14

Very interactive and hands-on approaches to learn

prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012 21 January 2013

15 21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

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16 21 January 2013 prepared by Elaine Chow, BU1, Hong Kong Design Centre | All rights reserved, ® & copyright © 2012

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