What Every CMO Needs To Know About Delivering A Better Customer Experience

Post on 07-Jan-2017

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Transcript of What Every CMO Needs To Know About Delivering A Better Customer Experience

Nick SteinSVP, MarketingVision Critical@stein_nick

There is no shortage of customer data

CRMtransactional

data

NPS and CSATtracking studies

and surveys

Customersupport

ticketing systems

Call centerdata

Social media monitoring

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Discover how Vision Criticalimproves customer experience.

Questions to consider:1. What is your current

customer intelligence strategy?

2. How are you engaging with your customers today?

3. What are your current sources of customer data?

4. What key business challenges are you facing?Nick Stein

SVP, MarketingVision Critical@stein_nick

Your next step…

Nick SteinSVP, MarketingVision Critical@stein_nick

Download our ebook: www.visioncritical.com/resources