The promotion of products or services over the internet via social media, blogs and websites using words, pictures, video and audio.

First things first: What is Digital Marketing?

Why should your business be using it?

#1: The growth of the internet around the world

#1: The growth of the internet around the world

Why should your business be using it?

#1: The growth of the internet around the world

Why should your business be using it?

#2: Cost effective compared to traditional marketing

#3: You can reach a highly targeted audience

#4: You can use different media forms

#5: You can react on the fly

#6: Easy to implement

#7: It’s leveled the playing fieldTechnology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”

Rupert Murdoch, Media Mogul

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#8: Your customers are already there talking about YOU!

78% of internet users look for information online

70% of online users trust recommendations from strangers online

90% of users trust recommendations from people they ‘know’ online

600 Million users world wide

600 Million users world wide

50% of users log in everyday for an average of 58 mins every day

600 Million users world wide

50% of users log in everyday for an average of 58 mins every day

30 Billion pieces of content shared each month

700 Billion playbacks in 2010

700 Billion playbacks in 2010YouTube's demographic is broad: 18-54 years old

110 Million tweets sent per day

110 Million tweets sent per day

20% of tweets contain reference to a brand

110 Million tweets sent per day

20% of tweets contain reference to a brand

600 Million search enquiries each day

1.4 Billion email users worldwide

1.4 Billion email users worldwide

90 Trillion emails sent over the internet in 2009

We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

Pierre Omidyar, founder, eBay

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Social Media is here to stay...Generation Z: Social Media is here to stay

Social Media is here to stay...

…and yet…

Facebook’s greatest growth is from people aged 35-49 (+24.1 million) and added almost TWICE as many 50-64 year olds (+13.6 million) thanunder 18 year old visitors (+7.3 million). Nielsenwire 2009

Generation Z: Social Media is here to stay

What else is it good for?

Brand recognition

Influence

Customer service

Collaboration

Networking

Customer loyalty

and, of course…

Increased sales!

What else is it good for?

Define your strategy, know your objectives

What does it mean?

Listen to what people are saying

Provide great online customer service

Turn strangers into friends.Turn friends into customers and then… do the most important job:Turn your customers into salespeople.”

Seth Godin, bestselling author, entrepreneur and agent of change

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• Share knowledge

Share knowledge (but don’t broadcast)

Inform and educate (but don’t broadcast)

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

David Meerman Scott, marketing speaker

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Engage with your audience

Measure the results of your activity

• Get help

Get help if you need it

Web: AliciaCowan.comTwitter: @AbsoluteAlicia

All images used in the presentation were purchased from Dreamstime.com