WHAT ARE TASKS NECESSARY FOR SUCCESSFUL MARKETING MANAGEMENT ?

MARKETING MANAGEMENT TASK

DELIVERY VALUE

COMMUNICATING VALUE

SUSTAINING VALUE

DEVELOPING MARKETING STRATEGIES AND PLANS

ASSESSING MARKET OPPORTUNITIES

CHOOSING VALUE

DESIGNING VALUE

IDENTIFY ITS POTNTIAL LONG RUN OPPORTUNITIES AND TO DEVELOP CONCRETE MARKETING PLAN

DEVELOPING MARKETING STRATEGIES AND PLANS

ASSESSING MARKET OPPORTUNITIES

SCANNING OF MARKETING ENVIRONMENTBY CLOSE MONITORING OF PROFITABLE OPPORTUNITIES.

CHOOSING VALUE

DIVIDE MARKET INTO SEGMENT. EVALUATE EACH ONE. PAY CLOSE ATTENTION TO COMETITORS.

DESIGNING VALUE

PRODUCT QUALITY,DESIGN,FEATURES PACKAGING IS HEART OF MARKETING PROGRAM

DELIVERING VALUE

SHOULD BE DELIVER TO TARGENT CONSUMER.

IT MUST UNDERSTAND THE VARIOUS TYPS OF RETAILER, WHOLESELLER FIRMS HOW TO MAKE DECISIONS.

COMMUNICATING VALUE

FIRM SHOULD COMMUNICATE FOR ITS PRODUCT AND SERVICES.

USE ADVERTISING, SALES, EVENTS TO COMMUNICATE.

DEVELOPING MARKETING STRATEGIES AND PLANS

ASSESSING MARKET OPPORTUNITIES

CHOOSING VALUE

DESIGNING VALUE

COMMUNICATING VALUE

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

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Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

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PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK YOU