Post on 17-Dec-2015
WELCOMESeeing is Believing: Impact Measurements and
Scorecards
Dawn Helmrich
Director of Data and Outcomes
United Way of Greater Milwaukee and Waukesha County
Stacey Gillette
Director of Business Development and Innovation
Seabrooks, Inc.
Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never
be forgotten.” The same applies to data!
A women in Italy - “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”
Global perspective
1 out of every 6 American women has been the victim of an attempted or completed rape in her lifetime (National Institute of Justice & Center for Disease Control &Prevention)
National Perspective
In 2013, the Sexual Assault Treatment Center (SATC) at Aurora Sinai Medical Center in Milwaukee served 700 victims of sexual violence, with a growing number of victims reporting they had experienced stranger assaults, multiple assailants, and use of weapons during the assault.
Local perspective
So what does that mean...
Denim Day
Victims of sexual assault are:
3 times more likely to suffer from depression.
6 times more likely to suffer from post-traumatic stress
disorder.
13 times more likely to abuse alcohol.
26 times more likely to abuse drugs.
4 times more likely to contemplate suicide.
Treatment Goals(Adult)
Participants will achieve treatment goals. **
1. # and % of participants who had a better understanding of the problem they were struggling with.2. # and % of participants who knew specific steps to improve their situation.3. # and % of participants who made progress toward at least one treatment goal.4. # and % of participants who reported that overall, their life was better than before.
Interpersonal Relationship
s(Adult)
Participants will improve their interpersonal relationships.
1. # and % of participants who were better able to communicate with others.2. # and % of participants who were better able to function at school or work.3. # and % of participants who reported that in general their relationships were better.
The issue The Outcomes
The story we can tellCommunity Level Behavioral and Mental Health
Programs funded by United Way of Greater Milwaukee & Waukesha County
Program SpecificThe Healing Center
A one on one counseling program for adult survivors of sexual assault
Denim Day Milwaukee: The
Story
http://denimdaymilwaukee.wix.com/personsofinfluence
The local connection
• Who uses the data• What is your target
audience• When is it important to
share your data• Where will you
disseminate the data• Why is data an
important first step• How do you collect
data
Importance of Data
Community Goal
Reduce Teen Pregnancy by 46% in teens 15-17 by 2015.
Reached in 2013
Initiative storytelling
• The story must match who you want to use the data
• The story must stick with the individuals you are targeting
Memorable
• The data must focus on proper timing and release
• The data should be released to the right audience of people
• The data should be well thought out
• How you collect the data is critical to success
Impactful
• Data Validity• Measuring
Program Impact• Reducing
Administrative Burden
• Benefits of a “System Co-Pilot”
Technology as a Tool
What Research Tells Us About Making Our Case Effectively: Ten Tips For
Translating New Consumer Research Into Action
(United Way Worldwide)
• Invite people to be a part of the solution• Solutions trump problems• Link individual stories to the bigger picture• Don’t silo work – Education, Income and
Health work together• Talk about lasting change in the work we do
Personal
http://www.theguardian.com/data
https://www.youtube.com/watch?v=AL-PAzrpqUQ
http://online-behavior.com/analytics/visualizations
https://www.thinkwithgoogle.com/articles/data-stories.html
https://online.unitedway.org/groups/stories/takeaways-united-way-worldwides-consumer-research
Questions??