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Ready, steady, go!

or

Now that I have an idea and a team … what do I do next?

Contents

• Do not forget:

• Lemonade.

• IDE Entrepreneurship.

• Logical Flow.

• Methodology.

• Some concepts related with customers.

Photo by CocteauBoy (Troy Tolley) via Flickr (CC BY-ND 2.0)

What is the singular necessary and sufficient

condition to have a Company?

SME Entrepreneurship

Focus: local & reg markets.

Non-tradable jobs.

Very little external cap.

Linear growth.

IDE Entrepreneurship

Focus: Global markets.

Tradable jobs.

Wide array of external cap.

Exponential growth.

Logical Flow of Course

Idea+team Market Product Biz Model Execution Finance Project

Plan to

create value

Plan to

capture value

Segment

Direct Validation

Competition

VP

Competitive Advantage

Development Plans

Where extract rent

Pricing

Go to Market

Sales

Marketing

Fin Statements

Investor Strategy

Systemathic Method: 24 steps

Image removed due to copyright restrictions.

Aulet, Bill (2013) Disciplined Entrepreneurship: 24

Steps to a Successful Startup. Ed Wiley. Pages 12-

13

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Category of Adopters

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The innermost circle

Figure of Galaxy tab’s innermost circle removed

due to copyright restrictions.

Your problem…

You don’t know who is in the innermost circle

Focus

Persona is critical.

Is this what the persona would value/pay for?.

Understand the DMU & DMP.

Finding your target customer is essential … and a

testable hypothesis.

The search for the Holy Gray of

Specificity

Slide removed due to copyright restrictions.

Aulet, Bill (2013) Disciplined Entrepreneurship: 24

Steps to a Successful Startup. Ed Wiley. Page 21

Wrap up

Overview of the work to do.

Focus on customer (paying customer).

Homework

Redefine (if necessary) your business idea.

Go out of the building.

Readings: Disciplined Entrepreneurship: Introduction & Step 0

Are you solving the right problem?

Are BP really dead? (Spanish version: ¿Han muerto definitivamente los planes de negocio?)

Next Week

Customer segmentation.

Beachhead market.