Week03 ready-steady-go
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Transcript of Week03 ready-steady-go
Photo by jovriens (CC BY-NC-ND 2.0) https://www.flickr.com/photos/jovriens/9536728107
Ready, steady, go!
or
Now that I have an idea and a team … what do I do next?
Contents
• Do not forget:
• Lemonade.
• IDE Entrepreneurship.
• Logical Flow.
• Methodology.
• Some concepts related with customers.
Photo by CocteauBoy (Troy Tolley) via Flickr (CC BY-ND 2.0)
What is the singular necessary and sufficient
condition to have a Company?
SME Entrepreneurship
Focus: local & reg markets.
Non-tradable jobs.
Very little external cap.
Linear growth.
IDE Entrepreneurship
Focus: Global markets.
Tradable jobs.
Wide array of external cap.
Exponential growth.
Logical Flow of Course
Idea+team Market Product Biz Model Execution Finance Project
Plan to
create value
Plan to
capture value
Segment
Direct Validation
Competition
VP
Competitive Advantage
Development Plans
Where extract rent
Pricing
Go to Market
Sales
Marketing
Fin Statements
Investor Strategy
Systemathic Method: 24 steps
Image removed due to copyright restrictions.
Aulet, Bill (2013) Disciplined Entrepreneurship: 24
Steps to a Successful Startup. Ed Wiley. Pages 12-
13
Photo by Axion23 via Flickr (CC BY 2.0)
Category of Adopters
Photo by Paul Watson via Flickr (CC BY-NC-SA 2.0)
The innermost circle
Figure of Galaxy tab’s innermost circle removed
due to copyright restrictions.
Your problem…
You don’t know who is in the innermost circle
Focus
Persona is critical.
Is this what the persona would value/pay for?.
Understand the DMU & DMP.
Finding your target customer is essential … and a
testable hypothesis.
The search for the Holy Gray of
Specificity
Slide removed due to copyright restrictions.
Aulet, Bill (2013) Disciplined Entrepreneurship: 24
Steps to a Successful Startup. Ed Wiley. Page 21
Wrap up
Overview of the work to do.
Focus on customer (paying customer).
Homework
Redefine (if necessary) your business idea.
Go out of the building.
Readings: Disciplined Entrepreneurship: Introduction & Step 0
Are you solving the right problem?
Are BP really dead? (Spanish version: ¿Han muerto definitivamente los planes de negocio?)
Next Week
Customer segmentation.
Beachhead market.