Week 7 The Foodservice Industry

Post on 19-Oct-2014

5.019 views 1 download

Tags:

description

 

Transcript of Week 7 The Foodservice Industry

1

THMTHM--201 Tourism and Hospitality Management201 Tourism and Hospitality Management

The Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice Industry���ก���� ��!"#$%�&'�()&'*���ก���� ��!"#$%�&'�()&'*

โดยอาจารยปวธ ตนสกลสาขาวชาการจดการการทองเทยวและการบรการสานกวชาการจดการ มหาวทยาลยวลยลกษณEmail: tpavit@wu.ac.th โทร. 2248

The Foodservice Industry by Aj. Pavit Tasakul 2Introduction to Hospitality, 5th Ed.John Walker

OutlineOutline1. Types of food service operations and types of food

service facilities2. History of food service industry3. Difference between commercial and

noncommercial food service operations

The Foodservice Industry by Aj. Pavit Tasakul 3Introduction to Hospitality, 5th Ed.John Walker

Travel Trade

Sector

AccommodationSector

Even

ts S

ecto

r

Tran

spo

rtation

Secto

r

Adventure & Outdoor

Recreation Sector Food Services

Food Services

SectorSector

Attractions S

ector

Ente

rtai

nmen

t

Sect

or

Tourism

Services

����Event / Travel Trade / Accommodation / Tourism Service / Transportation / Entertainment / Adventure & Outdoor Recreation / Attraction

The Foodservice Industry by Aj. Pavit Tasakul 4Introduction to Hospitality, 5th Ed.John Walker

Hospitality and Tourism Network

MerchandiseComponent

Hospitality Industry

Travel and Tourism

Foodservice

Lodging

1. Catering and Banquets2. F&B services w/ other Biz3. Restaurant Separate from other Biz4. Beverage Establishments5. Institutions6. Clubs

1. Clubs2. Institutions3. Hotel / Motels4. Resort5. Convention Hotels

Transportation1. Airline Biz

2. Maritime3. Ground Transport

1. Travel Agency2. Tour Operator

Recreation, Sport and Entertainment

The Foodservice Industry by Aj. Pavit Tasakul 5Introduction to Hospitality, 5th Ed.John Walker

The Foodservice Industry by Aj. Pavit Tasakul 6Introduction to Hospitality, 5th Ed.John Walker

Overview of Foodservice Industry

����� !"#$%&ก�(")*)&�+,-�&./"# ./0

1. ��)0*0)1�+,��)023)�45!"#$%&ก�(")*)&�+,-�&./"# ./0

2. ��)0-67�0)!"#$%&ก�(")*)&�+,-�&./"# ./0

3. +4ก89,!"#$%&ก�(")*)&�+,-�&./"# ./0

4. 6&,-;<!"#$%&ก�(")*)&�+,-�&./"# ./0

7

%4�* *�56�(7899�%�� !"#�:�;�� ��

The Foodservice Industry by Aj. Pavit Tasakul 8Introduction to Hospitality, 5th Ed.John Walker

%4�* *�56�(���ก���� ��!"#$%�&'�()&'*

� ���ก���� ��!"#$%�&'�()&'*$<=;���ก��>��ก�� ������������������

���� �������� ������ ?@'($<=;A�;%:�>��B7%68C;D&C;E�;FG'�H�$<=;AH� �8>F�ก%; !"#$<=; ;@'(I;<J��85AG'FG'*;�K5L�#6�)$AG5*�M):

The Foodservice Industry by Aj. Pavit Tasakul 9Introduction to Hospitality, 5th Ed.John Walker

7899�%��� 7899�%�� 9�*D�;�;�Nก�*O>8>��P>8QR�9AN�; D.T.

2525 *�5N@( ��%��FG'�H� ;V�5�� �� !"#$%�&'�()&'* � F�* D�4$4��AL I :%4�* *�56�( W7899�%��X �&�

Restaurant 9�*%4�* *�56�(7�K��8(กZK4V�%"�>%"�*N@(ก��ก��>��ก���� ��F�ก<�#$7F

� 7899�%�� 9�*ก�#F�4(A����QA�6 D.T. 2532 *�5N@(��%��FG'�H� ;V�5�� �� !"#$%�&'�()&'* FG'*G6;�)98C(!9V 2 %\ �6@C;M< *GFG'�8><�#F�;�� ���5\V7�5I;��%�� D;8ก(�;*GP�)A4*IAV�# 4V�(ก��<]�>89�(�; *G*�9�E�;ก��>��ก��FG')G �� ��<��(!9V():45%4�*<�#QG9>���(

The Foodservice Industry by Aj. Pavit Tasakul 10Introduction to Hospitality, 5th Ed.John Walker

�:�;�� ��

� ��������� >)0ก&,<&�#2)$)&92%! ?.@. 2532 *0)1BC#-67�2B)�D&�ก)&<E/0E!�) -+Fกก�G) 6&,0)9 1-2 �I*) ก)&D&�ก)&0E0)>&J)��K"1ก�G);4>>)�)&

The Foodservice Industry by Aj. Pavit Tasakul 11Introduction to Hospitality, 5th Ed.John Walker

�:�;�� ��<�#$7F9V�(^� ก&,<&�#2)$)&92%!L KM*K��)0*0)1!"#&K)�")*)&6&,-;<>G)#N

O 1�DG#-67� 5 6&,-;< 4#�EP1. :�(�� ��I;B�(!�*2. 7899�%�� (2 %\ �6@C;M<)3. A4;�� ��

(6;�)I aV I;>��5�ก�T���*P�9�)

4. �:�;�� ��F8'4M< (1-2 %\ �)5. �:�;$%�&'�()&'*

6;* 4�; M�Tก�G*

The Foodservice Industry by Aj. Pavit Tasakul 12Introduction to Hospitality, 5th Ed.John Walker

<J��85�&';^<J��85�&';^ I;ก���H�!;ก7899�%��!"#�:�;�� ��I;ก���H�!;ก7899�%��!"#�:�;�� ��

� 2B)�<E/23)*&4DD&�ก)&

� +4ก89,")*)&

� +4ก89,!"#ก)&D&�ก)&

� ก+%G0-6Q)*0)1*&."+Iก�K)

13

%4�*AH�%8a6�(���ก���� ��!"#$%�&'�()&'*

The Foodservice Industry by Aj. Pavit Tasakul 14Introduction to Hospitality, 5th Ed.John Walker

%4�*AH�%8a6�(���ก���� ��!"#$%�&'�()&'*%4�*AH�%8a6�(���ก���� ��!"#$%�&'�()&'*

1. %4�*AH�%8aI;):�;$T�KEก������ PV45;H���5M):A\V<�#$FT

���� PV45A�:�(*\"%V�$D�'*I :!กV489N�)�>F�(ก��$กK9�

���� PV45ก�#9�:;ก��$���a$9�>B96�(��9A� ก��*FG'$กG'546:�(

���� AV($A��*ก���:�(!�((�;$D�'**�ก6@C;

The Foodservice Industry by Aj. Pavit Tasakul 15Introduction to Hospitality, 5th Ed.John Walker

%4�*AH�%8a6�(���ก���� ��!"#$%�&'�()&'*%4�*AH�%8a6�(���ก���� ��!"#$%�&'�()&'*

2. %4�*AH�%8aI;):�;A8(%*!"#48c;���*

���� �H�;45%4�*A#)4ก!กVd\:>��B7% !"#58(9�>A;�(%4�*D@(D�I�

���� AV($A��*%4�*$<=;�5\V6�(<�#P�P;I :)G6@C; (A�:�(%4�*A8*D8;�LI; %��>%�84)

���� AV($A��*48c;���*$กG'54ก8>�� ��MF5I :$<=;FG'�\:�8ก*�ก5�'(6@C;

���� 5ก�#)8>*�9�E�;%4�*$<=;�5\VF�(A8(%*F:�(N�';

The Foodservice Industry by Aj. Pavit Tasakul 16Introduction to Hospitality, 5th Ed.John Walker

%4�*AH�%8a6�(���ก���� ��!"#$%�&'�()&'*%4�*AH�%8a6�(���ก���� ��!"#$%�&'�()&'*

3. %4�*AH�%8a):�;��9A� ก��*ก��FV�($FG'54���� PV45�H�;45%4�*A#)4ก!กV;8กFV�($FG'54

���� $<=;A�'(�\(I��5V�( ;@'(AH� �8>ก��FV�($FG'54

���� PV45)@()\)$(�;9����ก;8กFV�($FG'54

���� A�:�(%4�*<�#F8>I�!กV;8กFV�($FG'54

���� PV45A�:�(��5M):I :!กV���ก��FG'$กG'546:�(ก8>��9A� ก��*ก��FV�($FG'54

17

4�48c;�ก��6�(���ก���� ��!"#$%�&'�()&'*

The Foodservice Industry by Aj. Pavit Tasakul 18Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*

� >)0*+4กJ)�<)#6&,�4>�@)2>&R&,D%�G) ก)&D&�ก)&")*)&-67�6&,-;<!"#$%&ก�(M�"%>2)*ก&&0ก)&D&�ก)&<E/0E��)0-กG)�กG<E/2% -<E1D-<G)ก4Dก)&0E0�%81RM�O+ก

� 0Eก)&�K�?D>3)&)")*)&<E/")9)(4ก&-0O2O6->-0E1(Mesopotamia) VC/#( D4�<CกM�*��")1%6&,0)9 1,700 6Z กG"��&�2>ก)+

The Foodservice Industry by Aj. Pavit Tasakul 19Introduction to Hospitality, 5th Ed.John Walker

� 1%�>G"0)L0G0Eก)&(4 D&�ก)&")*)&�กG[IK- ��<)#M�<E/?4ก�&0-&E1ก�G) O&#->E\10 (lnn) & Tavems (<)-��$R�) <E/>4P#"1IGD�B��2)123)�45D�24�<)#ก)&�K)M�<�E61%O&6

� 4#�4P�(C#ก+G)�L K�G) ก�(ก)&;4>>)�)&-67����4^�)ก)&0)()กก)&D&�O;�")*)&�"กDK)�!"#��- ��<)# <E/- ��<)#-?./"ก�(ก&&0<)#@)2�)�+,-?./"ก)&�K)

� M�1%��&ก�4/�*)ก@Cก8)()ก�&&9ก&&0M�" E>L K0Eก)&D&&1)1BC#��)0L0G2,") !"#ก)&->&E10ก)&D&�ก)&&ก)&-2�&R_ &�0<4/#&)1ก)&")*)&<E/VP3)V)ก�G)-D./"

The Foodservice Industry by Aj. Pavit Tasakul 20Introduction to Hospitality, 5th Ed.John Walker

The Foodservice Industry by Aj. Pavit Tasakul 21Introduction to Hospitality, 5th Ed.John Walker

� $%&ก�(")*)&�+,-�&./"# ./0B."-67�$%&ก�(<E/[Iก?4�ก4Dก)&<G"#-<E/1�0)-67�-�+) K)�)� 0E?4 �)ก)&��D�IG0)ก4D$%&ก�(<E/?4ก�&0

� >G"0)L K0Eก)&?4^�)M�-&./"#!"#�%9;)?�+,&I6�DD(�ก+)1-67�>K��DD!"#ก)&D&�ก)&")*)&M�O&#�&0 �+,;4>>)�)&M�6a((%D4�

The Foodservice Industry by Aj. Pavit Tasakul 22Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;5�B�<

� 0E(% -&�/0>K�!"#����� ก)&-6b &K)�;)1M�c&4/#-@2 <4P#�EP0E���4^�)ก)&0)()ก1%O&61%�ก+)# -0./"0Eก)&- ��<)#>� >G" -?./"�4>B%6&,2#�RM�ก)&�K)!)1 ก)&-0."# @)2�) ก)&<G"#-<E/1� *&."-?./"2%!;)?"�)041 ก)&- ��<)#�4/�M K-�+)�)�>K"#- ��<)# K�1-<K)*&."M K0K)-67�?)*�, lnn /Resting Places

� M�2041!"#(4ก&?&& �`)&RO+0)5 (Char lemagne) L0G""กกj*0)1<E/&,D%�G) `)��&�2>R<%ก��0E*�K)<E/M�ก)&(4 <E/?4ก�+,")*)&D&�ก)&�กG[IK- ��<)# O 1ก3)*� &,1,-�+)<E/?4ก M��>G+,<E/L0G-ก����+, 3 �.� -?./"6Q"#ก4�ก)&k�1O"ก)2D&�ก)&O 1L0G-2E1�G)M K(G)1

The Foodservice Industry by Aj. Pavit Tasakul 23Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;5�B�<

� �3)�G) Restaurant -67��3)<E/0)()ก;)8)c&4/#-@2 restaurer VC/#�6+�G) Restorer of Energy 6&)กl�G)M K�&4P#�&ก-0./"�&�2>R@>�&&8<E/ 16 VC/#&K)�")*)&M�2041�4P�L0G0E��)0*+)ก*+)1-<G)M�2041�EP �." (,0E�>G")*)&$&&0 )M�&)�)6ก>� (,0E")*)&-?E1#`�� - E1� -6b !)1")*)&M*Kก4D?�ก�4ก- ��<)#�+,L0G0E<E/�4/#&4D6&,<)�;)1M�&K)�

The Foodservice Industry by Aj. Pavit Tasakul 24Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;5�B�<

�#5#กV�;T94��KFG' 19� ก+)#@>�&&8<E/ 13 -&�/00Eก)&- ��<)#>� >G"�K)!)1&,*�G)#6&,-<@ ก)&

-[1�[G@)2�) ก)&�2�#*) ��� �M*0GN <3)M*K$%&ก�(<E/?4ก�&0<E/!)1")*)&-_no"#_I!CP�

� M�6Z �.@. 1200 0E&K)�(3)*�G)1")*)&M�+"� "� 6)&E2 �+,<E/"./�"EกM�1%O&6 -67�&K)�")*)&<E/6&%#23)-&F(�+K�L0G0Eก)&(4 2B)�<E/23)*&4D&4D6&,<)�")*)&

� M�6Z �.@. 1650 0Eก)&(4 >4P#&K)�ก)�_ Coffee House M�-0."# Oxford �+,>G"0)M�ก&%# London (�!1)1$%&ก�( 4#ก+G)�"1G)#&� -&F�(�BC# 3,000 �*G#M�+"� "�M� G�# @>�&&8<E/ 18

The Foodservice Industry by Aj. Pavit Tasakul 25Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;5�B�<

� &)� �.@. 1282 L K0E����� $%&ก�(D&�ก)&-67��&4P#�&ก<E/-0."# _+"-&�VR 6&,-<@"�>)+E -?./"�4>B%6&,2#�RM�ก)& 3)-���$%&ก�(<E/?4ก�&0 ����� 4#ก+G)�L Kก&,()1L614#-0."#"./�N "1G)#&� -&F� - G� O&0 M� G�#@&�>�&&8<E/ 16-18 -67�1%�!"#ก)&6&4D6&%#�+,?4^�)$%&ก�(ก)&D&�ก)&<E/?4ก�&0 14#0E[+>G"ก)&D&�ก)&")*)& K�1 O 1-k?),M�6&,-<@"4#กt8 L K0Eก)&?4^�)�%9;)?!"#O&#�&0M*K2I#!CP� ()ก- �0�DD lnn &TravernVC/#0Eก)& 4 �6+#<E/?4ก-67�24 2G��M*K�กG[IK- ��<)# �>G[IK- ��<)#-&E1ก&K"#(C#-ก� ก)&(3)*�G)1")*)&M�<E/?4ก�&0 �+,L K0Eก)&�1ก<E/?4ก�"�23)*&4D�4ก- ��<)# ""ก()ก2B)�<E/<E/M*KD&�ก)&")*)&�+,-�&./"# ./0

The Foodservice Industry by Aj. Pavit Tasakul 26Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;5�B�<

� (�ก&,<4P#0)BC#M�6Z �.@. 1765 VC/#-67� G�#<E/0Eก)&6l��4>�M�6&,-<@c&4/#-@2 0Eก)&6&4D6&%#&K)�")*)&()กก)&<E/-67�<E/<E/!)1")*)&<E/0E-?E1#"1G)#- E1�M��>G+,�4� M*Kก+)1-67�&K)�")*)&<E/2)0)&B&4D6&,<)�")*)&;)1M�L K 0EO>u,0E-กK)"EP 0Eก)&D&�ก)&<E/ Eก�G)- �0 0E&)1ก)&")*)&M*K-+."ก*+)ก*+)1

� #)�ก)&�&4�กF?4^�)L6?&K"0Nก4Dก)&?4^�)&K)�")*)& O 10E-`_ AugusteEscoffier [IK<E/L K&4Dก)&1ก1G"#�G)-67� ">�)�! V(ก��%�84" wEmperor of the Culinary Artsw wKing of Chefx-?&),-`_[IK�EP-67�[IK<E/&�-&�/0ก)&D&�ก)&")*)&�DDM*0G ?4^�)&2`)>� 2I>& �+,-<����>G)#N &�0BC#-67�[IK-!E1�>3)&)")*)&c&4/#-@2VC/#-67�>K��DD>3)&4D")*)&�+,-67�&)กJ)�M*K?4^�)0)BC#6a((%D4�

The Foodservice Industry by Aj. Pavit Tasakul 27Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;5�B�<

The Foodservice Industry by Aj. Pavit Tasakul 28Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� M�@>�&&8<E/ 18 0E-*>%ก)&9R23)�45<E/-กE/1�ก4Dก)&D&�ก)&")*)&-ก� !CP�*+)1"1G)#<E/23)�45 L K�กG ก���4*9846�(DV�%�84!"#d\:d"�9�� ���>

� ก)&(4 >4P#&K)�")*)&VC/#-67�>K��DD!"#;4>>)�)&�+,&K)�")*)&M�6a((%D4� (4 -67��:�;�� ��! V(!�ก (4 >4P#O 1�)1-" D"�+�-("&R (A. Boulanger) M�ก&%#6)&E2 6&,-<@c&4/#-@2 M�6Z �.@. 1765 (?.@.2508) &K)�")*)&!"#�)1D"�+�-("&R-67�&K)�!�) -+FกM*KD&�ก)&")*)&6&,-;<V%6

The Foodservice Industry by Aj. Pavit Tasakul 29Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� M�6Z 1765 �)1-" DI�+#-1"&R (A. Boulanger) L K&4Dก)&1ก1G"#�G)-67�[IKกG"ก3)-�� &K)�")*)&�*G#�&กM�ก&%#6)&E2 V)#B."�G)-67�>K��DD!"#&K)�")*)&M�6a((%D4�

� <E/*�K)&K)�(,>� 6Q)1-67�;)8)+)>��<E/0E��)0*0)1M�ก)&- �5`��[IK��<E/0Eก&,-?),*��O*1M*K0)M KD&�ก)& -?./"<E/-!)(,L K(4 ก)&M*Kก+4D�.�2IG2;)?- �0 (Come to me all whose stomachs cry out in anguish and I shall restore you) �3)�G);4>>)�)&*&."&K)�")*)&<E/0E�3);)8)"4#กt8�G) -&2>"&"#�R (restaurant) 0E<E/0)()ก�3)�G) -&2>"&R (restore) <E/*0)1BC# ก)&(4 M*K�.�2IG2;)?- �0

The Foodservice Industry by Aj. Pavit Tasakul 30Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;A �8E�$*��ก�

� 6&,-<@2*&4J"-0&�ก)-67�6&,-<@*�C/#<E/L K&4D"�<$�?+!"#$%&ก�(O&#�&0�+,$%&ก�(")*)&�+,-�&./"# ./0()ก1%O&60&ก)&-6b <E/?4ก�&0-+FกN �+,(3)*�G)1")*)&<E/-&E1ก�G) <)-��&R� Tavern �*G#�&กM�2*&4J"-0&�ก) M�6Z �.@. 1634

The Foodservice Industry by Aj. Pavit Tasakul 31Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;A �8E�$*��ก�

� M�6Z �.@. 1670 0Eก)&(4 >4P#2B)�<E/?4ก�&0!CP�"Eก*+)1�*G#�+,ก+)1-67�@I�1Rก+)#!"#ก�(ก&&0<)#24#�0!"#`)�"-0&�ก4�

� <3)M*K$%&ก�(")*)&�+,-�&./"# ./0M�O&#�&0-(&�5->�DO>&� -&F��+,!1)1>4�L62IG$%&ก�(")*)&�+,-�&./"# ./0<E/-67�&K)�")*)&- E/1�<E/>4P#"1IG�"กO&#�&0

The Foodservice Industry by Aj. Pavit Tasakul 32Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��ก��I;A �8E�$*��ก�

� M� G�#�&�2>�&&8<E/18 ก)&D&�ก)&")*)&L K�?&G*+)1""กL6O 1��)0D&�ก)& Coffee house `)M*KD&�ก)&-�&./"# ./0&K"�N Popina Restaurent;4>>)�)&<E/(3)*�G)1")*)&VC/#6&%#2%กM*0GN�+, Taberrus (3)*�G)12%&)�+,0E?�4ก#)�2>&EM*KD&�ก)& (Bar M�6a((%D4�)

The Foodservice Industry by Aj. Pavit Tasakul 33Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� ก)&?4^�)")*)&L K0Eก)&?4^�)0)ก!CP�-67�+3) 4D M�*+)1&I6�DD &�0<4P#&,DDก)&M*KD&�ก)&")*)&<4�M( (fast food) !"#D&�84<- E1&R�+,O&D4� (Sears & Roebuck) M�-0."# ��)Oก 6&,-<@2*&4J"-0&�ก) 2)0)&BM*KD&�ก)&")*)&"1G)#&� -&F��กG?�4ก#)�!"#D&�84<(3)��� 8,400 �� ;)1M�-�+) 1 4/�O0# 20 �)<E

The Foodservice Industry by Aj. Pavit Tasakul 34Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� >G"0)L K0Eก)&?4 �)&,DD�_&�LV2R (franchise) !"#ก)&D&�ก)&")*)&!CP� VC/#-67�&,DD!"#ก)&(G)1�G)+�!2�<$�~M�ก)&(3)*�G)1")*)&!"#D&�84<�0G *&."D&�84<<E/-67�-(K)!"#- �0 O 1&K)� -" �"� R 4DD+�� (A & W) !"#�)1&"1 -"-+� (Ray Allen) �+,�)1�_&#�R L&<R (Frank Wright) VC/#-6b !)1-�&./"# ./0&2&I<-DE1&R (root beer)

� �+,0Eก)&!1)1ก�(ก)&&,DD�_&�L`2R0)M K"Eก�&4P#*�C/#M�&K)��0�O �4+ !"#�)10"&�2�+,�)1&�`)&R �0�O �4+ (Maurice and Richard McDonald) VC/#!)1")*)&6&,-;<��0-D"&R-ก"&R (hamburger) �+,04�c&4/#<" (French fries)

The Foodservice Industry by Aj. Pavit Tasakul 35Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� AH� �8>I;<�#$FTMF5 6&,�4>�ก)&(4 D&�ก)&")*)&M�- �#$%&ก�(14#L0G6&)กj*+4กJ)� 4 -(�- G�ก4� K�1�4 �$&&06&,-?9E!"#L<1<E/M*K��)023)�45BC#��)02)0)&BM�ก)&6&,ก"D")*)&

� ก)&&4D6&,<)�")*)&;)1M�DK)�O 1cZ0."!"#��M��&"D�&4�(C#0E��)023)�45

� ก)&M KD&�ก)&")*)&�"กDK)�B."-67�-&./"#�6+กBC#�0KM�&,*�G)#ก)&- ��<)#04กM K")@41<E/?4ก�&0�+,")*)&>)0�4 �)")&)0 *&."DK)���<E/�%K�-�1*&.">)0*0IGDK)�

� M�2041&4`ก)+<E/ 4 L K0Eก)&(4 >4P#O&#�&0�DD>,�4�>ก-?./"M K&4D&"#�!ก`)�>G)#6&,-<@ VC/#�4/��2 #�G)L K0Eก)&D&�ก)&")*)&-ก� !CP� K�1

The Foodservice Industry by Aj. Pavit Tasakul 36Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� I;�8PA*85D�#>�FA*$)k�D�#��"��*$ก":�$�:��5\V 84 �.5 $<=;5�%6�(ก��$<l)<�#$FT *Gก��A�:�(FG'D8ก!�*9#48;9ก"8กKQ#%":�5 WBm$9k"X I;5�B�<$D&'��H�;45%4�*A#)4กAH� �8>P�49V�(<�#$FTFG'$)�;F�(*�$d5!dVT�A;� !"#$���aA8*D8;�M*9�G P&'� >��L))�( $m�AL (Boarding houses) FG'9H�>"B%ก%4�5 ��*!*V;CH�$�:�D�#5�

� D.T. 2465 A*85D�#>�FA*$)k�D�#*(ก�p$ก":�$�:��5\V 84 �.6 *GB�(!�*FG')H�$;�;ก��B)5F�(��Pก��$<=;! V(!�ก %&� B�(!�* 84 �; A�:�($D&'���(�8>!6ก$*&�( A�:�(!>>5�B�< *G�� ���5V�()G!>>�8(กZK

The Foodservice Industry by Aj. Pavit Tasakul 37Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� D;8ก(�;$A��Lq;�V(d:�*V4( IAV$A&C���P<#!9; !"#AN�;FG'�8)$"GC5( �\ ��*�กFG'A�)I;A*85;8C; �Gก 4 <r9V�*�*Gก��)8)!<"(48(Da�MF$<=;B�(!�* $�G5ก4V� Bm$9k"48(Da�MF5

� A*$)k�D�#$�:�DG'5�$�� ก�* "4(กH�!D($DP��8%�B5��; d\:>8aP�ก��ก�*ก���NMq!dV;)�;$<=;d\:�H�;45ก��B�(!�* "8(ก��$<"G'5;!<"(ก��<ก%��( �@(M):$<"G'5;$<=;B�(D5�>�"F ��>ก �&�B�(D5�>�"D�#*(ก�p I;<J���>8;

� 9V�*�M):*Gก���8)A�:�(B�(!�*! V(!�ก P&'�B�(!�* 5\$;G5; (Union Hotel) I;<r D.T. 2506 !"#*Gก��A�:�(B�(!�*6@C; 2 B�(!�*%&� B�(!�*B�$�G5;$9k" (Oriental hotel) !"#B�(!�*ql?$?��L (Fishertshotel)

The Foodservice Industry by Aj. Pavit Tasakul 38Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� ):�;$%�&'�()&'* I;5�%;8C; 5V�;N;;5�;;�4�*G�:�;FG'$�G5ก4V� X$>G5�Lm�"LX $<=;AN�;FG'$9:;�H� *G�� ��6�5D�:�*A���9V�(<�#$FT 9V�*��@(;�5*$<l)6�5�Gก "�5! V(!"#F�(>��K8F$>G5�LFG'd"�9I;MF5 M):FH�ก��AV($A��*ก��6�5<�#A>%4�*AH�$�k� FH�I :%;MF5 8;*�)&'*$>G5�LFG'd"�9I;MF5ก8;*�ก6@C;AH� �8>�:�;�� ��MF5F8'4M<

� �:�;6�5�� ���G; *8ก98C(I;5V�;N;;$5�4��P �� ��FG'6�5*GF8C(># *G' กu45$9Gv54 6:�4*8;MกV *G>��ก��$A��LqN@(�N B)5$��N�)�� ��!64;M4:FG' ;:�9V�(�N �กM*V�5�ก*�;8'(�8><�#F�;FG'��*N;; !"#I;5V�;$5�4��P

The Foodservice Industry by Aj. Pavit Tasakul 39Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� *Gก��A�:�(��%��A\( 7-9 P8C; $D&'�$<=;FG'6�5�� ���G;�5V�( �\ �� *GB�(;CH�P� B�(;4) B�(�#>H� !"#>V�;ก��D;8; %4�*$���a6�(�:�;�� ���G;FH�I :$ก�)7899�%���G;6;�)I aV$ก�)6@C; "�5! V( �4*F8C($<=;! "V(FG'6�5�� ��AH� �8>;8กFV�($FG'549�;ก"�(%&;

The Foodservice Industry by Aj. Pavit Tasakul 40Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� I;<r D.T. 2502 �8E>�"M):�8)98C(�(%Lก��AV($A��*ก��FV�($FG'54! V(<�#$FTMF5 FH� ;:�FG'65�5$T�KEก��ก��FV�($FG'54 FH�I :$ก�)B�(!�*6;�)I aV *G4��Gก���8)ก��FG'M):*�9�E�;A�ก"I;):�;�� ��!"#$%�&'�()&'* *Gก��<Jx;$;5$FG5* ก��!ก#A"8ก;CH�!6k( IP:MqAV�(<�#)8>B9y#�� �� *Gก��!6V(68;F�():�;>��ก�� !"#AN�;FG' ^ I :%4�* �\ ��

41

ก��!>V(<�#$7F6�(7899�%��

The Foodservice Industry by Aj. Pavit Tasakul 42Introduction to Hospitality, 5th Ed.John Walker

<�#$7F6�(���ก���� ��!"#$%�&'�()&'*<�#$7F6�(���ก���� ��!"#$%�&'�()&'*

1. !>V(9�*"8กKQ#6�(ก��>��ก��1. ก��>��ก��B)5*GD;8ก(�; �&�ก��>��ก��$9k*�\<!>> (Full-service)

2. ก��>��ก��ก@'(�\<!>> (Semi-service)3. ก��>��ก��9;$�( (Self-service)

2. !>V(9�*$<{� *�56�(ก��)H�$;�;ก��1. ���ก���� ��!"#$%�&'�()&'*I;$P�(A48A)�ก��

�&�ก��>��ก��I;AN�>8;2. ���ก���� ��!"#$%�&'�()&'*I;$P�(D�Q�P5L

The Foodservice Industry by Aj. Pavit Tasakul 43Introduction to Hospitality, 5th Ed.John Walker

!>V(9�*"8กKQ#6�(ก��>��ก��

� ก��>��ก���� ��!"#$%�&'�()&'*I;7899�%��A�*��N!>V($<=; 3 �\<!>> %&�

1. ก��>��ก��B)5*GD;8ก(�; �&�ก��>��ก��$9k*�\<!>> (Full-service)

2. ก��>��ก��ก@'(�\<!>> (Semi-service)

3. ก��>��ก��9;$�( (Self-service)

The Foodservice Industry by Aj. Pavit Tasakul 44Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

Full Service Restaurant -67�$%&ก�(")*)&�+,-�&./"# ./0<E/0Eก)&D&�ก)&�&D20DI&9R � 0E?�4ก#)�D&�ก)&<%ก!4P�>"�� ?�4ก#)�[G)�ก)&"D&0"1G)# E �>G#ก)12%;)?2,") -&E1D&K"1� D&&1)ก)@;)1M�&K)� E0)ก� &)1ก)&")*)&0EM*K-+."ก*+)1`�� � ก)&6&,ก"D")*)&0E��)0?�BE?�B4�2I#

2)0)&B�DG#1G"1L K""ก-67�*+)16&,-;< !CP�"1IGก4D+4ก89,")*)& ก)&D&�*)& D&&1)ก)@ ก)&>ก�>G# �+,&, 4D��)0*&I*&) - G�

The Foodservice Industry by Aj. Pavit Tasakul 45Introduction to Hospitality, 5th Ed.John Walker

ก��>��ก��B)5*GD;8ก(�; �&�ก��>��ก�$9k*�\<!>> (Full-service)

� ;4>>)�)&�DDกI&R-0>R ก%uก u"6 *&.";4>>)�)& 4P� E

� ;4>>)�)&>)0O"ก)2

� ;4>>)�)&(3)*�G)1")*)&(3)ก4 6&,-;<*&."-k?),>4�

� ;4>>)�)&�DD�&"D�&4�

� ;4>>)�)&23)*&4D20) �ก

� Gourmet, Classical Restaurant

� Occasional Restaurant

� Specialty Restaurant

� Family Style Restaurant

� Member club, Private Club

Restaurant

The Foodservice Industry by Aj. Pavit Tasakul 46Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

1. 7899�%��P8C;)G (Fine Dinning Restaurant, Gourmet Restaurant, Classical Restaurant)

� ก��>��ก��F�ก68C;9�;$<=;D�$TK

� ��<ก�QLFG'IP:�5V�()G

� >��ก���� ��9�*A8'( (A la Cart)

� ��%�>��ก��%V�;6:�(A\(

� *8กI :>��ก���� ��*&C�%'H�

� "\ก%:�%4���(B9y#"V4( ;:�

� !9V(ก�5D��Gก��

The Foodservice Industry by Aj. Pavit Tasakul 47Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

2. 7899�%��PH�;�aD�$TK (Specialty Restaurant)�>��ก���� ��$OD�#�5V�(FG'$<=;%4�*PH�;�aD�$TK

�$PV; 7899�%���� ��F#$" (Seafood Restaurant)

�7899�%���� ��A$9kก (Steak House)

The Foodservice Industry by Aj. Pavit Tasakul 48Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

3. 7899�%���� ��F:�(N�'; �&��� ��<�#�H�P�9� (Ethnic Restaurant)� $<=;7899�%��FG'>��ก���� ��F:�(N�'; �&��� ��<�#�H�P�9�� $PV; 7899�%���� ���G; $ก� "G aG'<�|; $5��*QG MF5

The Foodservice Industry by Aj. Pavit Tasakul 49Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

4. 7899�%��!>>%��>%�84 (Family Style Restaurant)� >��ก��$9k*�\<!>>

� I :>��5�ก�TA>�5^ dV�;%"�5 $<=;ก8;$�(

� 9ก!9V(AN�;FG'$�G5>(V�5

� ��5ก���� �����*)�%�Q7�D)G ��%�M*V!D(;8ก

The Foodservice Industry by Aj. Pavit Tasakul 50Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

5. 7899�%��FG'*G�\<!>>$OD�# (Theme Restaurant)� $<=;7899�%��FG'กH� ;)!;4%�) �&��\<!>>$OD�#6�(9;

� *G$�&'�(��4"8กKQ#$OD�#*�กก4V�7899�%���\<!>>�&';^

� The risk in a Theme Restaurant is that the concept will not be attractive to a substantial number of people

The Foodservice Industry by Aj. Pavit Tasakul 51Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

6. 7899�%��AH� �8>A*�P�ก (Member Club or Private Club)

� $<=;7899�%��AH� �8>A*�P�ก *Gก��>��ก��$9k*�\<!>>

The Foodservice Industry by Aj. Pavit Tasakul 52Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

7. 7899�%��F8'4M< $<=;7899�%��FG'>��ก���� �� "�5P;�) *GD;8ก(�;$9k*�\<!>> *G98C(!9V6;�)$"kก�;M<N@(6;�)I aV

�%4�* �\ ��!"#%4�*$<=;D��Gก��6�(ก��>��ก��") "8';ก8;M<

The Foodservice Industry by Aj. Pavit Tasakul 53Introduction to Hospitality, 5th Ed.John Walker

2. ���ก��FG'*Gก��>��ก��ก@'(�\<!>> �&�ก@'(>��ก��

� Semi Service Restaurant -67�$%&ก�(<E/0Eก)&D&�ก)&!"#?�4ก#)�D)#2G���+,2G��<E/L0G0E?�4ก#)�D&�ก)& +Iก�K)(,>K"# G�1-*+.">�-"#

� ")*)&04ก0E��)0-&E1D#G)1 M K"%6ก&9R�K"1 �P�M�ก)&&4D6&,<)�

� ?�4ก#)�L0G>K"#�"1 I�+0)ก�4ก

� 2)0)&B�DG#-67�6&,-;<1G"1 4#�EP

The Foodservice Industry by Aj. Pavit Tasakul 54Introduction to Hospitality, 5th Ed.John Walker

2. ���ก��FG'*Gก��>��ก��ก@'(�\<!>> �&�ก@'(>��ก��

1. �"__Zo`"? (Coffee Shop)

The Foodservice Industry by Aj. Pavit Tasakul 55Introduction to Hospitality, 5th Ed.John Walker

2. ���ก��FG'*Gก��>��ก��ก@'(�\<!>> �&�ก@'(>��ก��

2. D%6-_>R (Buffet)

The Foodservice Industry by Aj. Pavit Tasakul 56Introduction to Hospitality, 5th Ed.John Walker

3. 7899�%��!>>>��ก��9;$�(

Self service restaurant -67�&I6�DDก)&D&�ก)&<E/L0G0E?�$E&E>"# O 12G��0)กM*K+Iก�K)D&�ก)&>�-"# -*0),23)*&4D+Iก�K)<E/>K"#ก)&-&G#&ED

1. ก��>��ก��!>>%�$qFG$�G5 (Cafeteria) $<=;ก��;H��\<!>>ก��>��ก��I;AN�>8;*�<�#5�ก9LIP: 9:;F�;9'H� %V�!�(;:�5 >��5�ก�T$�G5>(V�5

The Foodservice Industry by Aj. Pavit Tasakul 57Introduction to Hospitality, 5th Ed.John Walker

3.7899�%��!>>>��ก��9;$�(

2. T\;5L�� �� (Food Center or Food Courts) $<=;ก��<�#5�ก9Lก��>��ก��!>>%�$qFG$�G5 !9ก9V�(ก8;FG'�#�8)$<=;�:�;�� ��$"kก^ M4:�5\VI;D&C;FG'$)G54ก8;I;"8กKQ#FG'$<=; WT\;5L�4*�� ��X

The Foodservice Industry by Aj. Pavit Tasakul 58Introduction to Hospitality, 5th Ed.John Walker

3.7899�%��!>>>��ก��9;$�(

3. ก��>��ก���� ����;)V4; �&��� ��F8;I� (Fast food Restaurant or Quick Service Restaurant) $;:;ก��>��ก��FG'�4)$�k4I :"\ก%:�PV45$ "&�9;$�( *Gก����ก!>>AN�;FG'FG'$<=;$�ก"8กKQL B)5*G$%�;L$9��LAH� �8>"\ก%:�$6:�M<A8'(�� �� ���8> !"#PH��#$(�; กV�;FG'�#;H� "8>M<F�;FG'�� �� �&�;H�ก"8>M<F�;;�กAN�;FG'

The Foodservice Industry by Aj. Pavit Tasakul 59Introduction to Hospitality, 5th Ed.John Walker

3.ก��>��ก���� ����;)V4; �&��� ��F8;I�

2)0)&B�DG#""ก-67� 2 6&,-;< �."

1. 6&,-;<ก���+K�"�/0<K"# (Full Meal)

��0-D"&R-ก"&R LกG<" ?�VVG)

2. 6&,-;<")*)&�G)# (Snack)

O �4< �%กกE\ L"@ก&E0

The Foodservice Industry by Aj. Pavit Tasakul 60Introduction to Hospitality, 5th Ed.John Walker

���ก���� ��!"#$%�&'�()&'*I;B�(!�*

� -67�>K��DD!"#ก)&D&�ก)&")*)&M�0)>&J)�&, 4D2)ก+ 0Eก)&D&�ก)&*+)1&I6�DD - G� *K"#")*)&<4/�L6 *K"#")*)& 4P� E �"ก()ก�EP14#0Eก)&D&�ก)&กC/#&I6�DDM�*K"#?4ก (Room service) �+,D&�ก)&(4 -+EP1# Banquet 23)*&4DO"ก)2>G)#N

� M�&,1,�&ก$%&ก�(")*)&�+,-�&./"# ./0M�O&#�&0�4P�0%G#M�ก)&"3)��1��)02, �กM*K�กG[IK<E/0)?4ก�&00)กก�G)M�- �#$%&ก�( -?&),B."�G)&)1L K*+4ก0)()ก�G)*K"#?4ก

The Foodservice Industry by Aj. Pavit Tasakul 61Introduction to Hospitality, 5th Ed.John Walker

!>V(9�*$<{� *�56�(ก��)H�$;�;ก��

1. $%&ก�(")*)&�+,-�&./"# ./0M�- �#2�42 �ก)&*&."ก)&D&�ก)&M�2B)D4�

2. $%&ก�(")*)&�+,-�&./"# ./0M�- �#?)9�`1R

The Foodservice Industry by Aj. Pavit Tasakul 62Introduction to Hospitality, 5th Ed.John Walker

Food & Beverage Operations

Commercial Subsidized or Welfare

Open market Restricted market

• Hotels• Restaurant• Pubs• Fast Food

Take away

• Travel Catering• Clubs• Contract

Foodservice• Function • Event Catering

Employee Catering

InstitutionalCatering

• Contract Foodservice

• In-houseCaterer

• School• Universities• Hospitals• The services• Prisons

The Foodservice Industry by Aj. Pavit Tasakul 63Introduction to Hospitality, 5th Ed.John Walker

The Foodservice Industry by Aj. Pavit Tasakul 64Introduction to Hospitality, 5th Ed.John Walker

The Foodservice Industry by Aj. Pavit Tasakul 65Introduction to Hospitality, 5th Ed.John Walker

The Foodservice Industry by Aj. Pavit Tasakul 66Introduction to Hospitality, 5th Ed.John Walker

The Foodservice Industry by Aj. Pavit Tasakul 67Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

1. The Quality of the Food

2. Value for Money

3. Pleasant Surroundings

4. The Quality of Service

The Foodservice Industry by Aj. Pavit Tasakul 68Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

1. Quality of the Food1. Quality of the FoodWell prepare food, which

looks & tastes good

A certain quality of product

Hot food served Hot

Cold food served Cold

The Foodservice Industry by Aj. Pavit Tasakul 69Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

2. Value for Money2. Value for MoneyThe value expected will vary from one customer to another, but generally all customers will want to feel that they have had their money�s worth

The Foodservice Industry by Aj. Pavit Tasakul 70Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

3. Pleasant 3. Pleasant SurroundingsSurroundings

** The decor, including the furniture, lighting, and music

** The cleanliness and standards of hygiene

The Foodservice Industry by Aj. Pavit Tasakul 71Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

4. The Quality of Service4. The Quality of Service** Attentive and efficient but not rushed

** Friendly and welcoming, but not too familiar

** Helpful, especially in advising on the selection of food and beverage

** Then their expectations will be met.

72

Question &

Answer