Week 7 The Foodservice Industry

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1 THM THM - - 201 Tourism and Hospitality Management 201 Tourism and Hospitality Management The Foodservice Industry The Foodservice Industry The Foodservice Industry The Foodservice Industry The Foodservice Industry The Foodservice Industry The Foodservice Industry The Foodservice Industry โดยอาจารยปวิธ ตันสกุล สาขาวิชาการจัดการการทองเที่ยวและการบริการ สํานักวิชาการจัดการ มหาวิทยาลัยวลัยลักษณ Email: [email protected] โทร. 2248
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Transcript of Week 7 The Foodservice Industry

Page 1: Week 7   The Foodservice Industry

1

THMTHM--201 Tourism and Hospitality Management201 Tourism and Hospitality Management

The Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice IndustryThe Foodservice Industry���ก���� ��!"#$%�&'�()&'*���ก���� ��!"#$%�&'�()&'*

โดยอาจารยปวธ ตนสกลสาขาวชาการจดการการทองเทยวและการบรการสานกวชาการจดการ มหาวทยาลยวลยลกษณEmail: [email protected] โทร. 2248

Page 2: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 2Introduction to Hospitality, 5th Ed.John Walker

OutlineOutline1. Types of food service operations and types of food

service facilities2. History of food service industry3. Difference between commercial and

noncommercial food service operations

Page 3: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 3Introduction to Hospitality, 5th Ed.John Walker

Travel Trade

Sector

AccommodationSector

Even

ts S

ecto

r

Tran

spo

rtation

Secto

r

Adventure & Outdoor

Recreation Sector Food Services

Food Services

SectorSector

Attractions S

ector

Ente

rtai

nmen

t

Sect

or

Tourism

Services

����Event / Travel Trade / Accommodation / Tourism Service / Transportation / Entertainment / Adventure & Outdoor Recreation / Attraction

Page 4: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 4Introduction to Hospitality, 5th Ed.John Walker

Hospitality and Tourism Network

MerchandiseComponent

Hospitality Industry

Travel and Tourism

Foodservice

Lodging

1. Catering and Banquets2. F&B services w/ other Biz3. Restaurant Separate from other Biz4. Beverage Establishments5. Institutions6. Clubs

1. Clubs2. Institutions3. Hotel / Motels4. Resort5. Convention Hotels

Transportation1. Airline Biz

2. Maritime3. Ground Transport

1. Travel Agency2. Tour Operator

Recreation, Sport and Entertainment

Page 5: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 5Introduction to Hospitality, 5th Ed.John Walker

Page 6: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 6Introduction to Hospitality, 5th Ed.John Walker

Overview of Foodservice Industry

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Page 18: Week 7   The Foodservice Industry

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Page 20: Week 7   The Foodservice Industry

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Page 21: Week 7   The Foodservice Industry

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Page 23: Week 7   The Foodservice Industry

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Page 24: Week 7   The Foodservice Industry

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Page 25: Week 7   The Foodservice Industry

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Page 27: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 27Introduction to Hospitality, 5th Ed.John Walker

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Page 28: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 28Introduction to Hospitality, 5th Ed.John Walker

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Page 29: Week 7   The Foodservice Industry

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The Foodservice Industry by Aj. Pavit Tasakul 33Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� ก)&?4^�)")*)&L K0Eก)&?4^�)0)ก!CP�-67�+3) 4D M�*+)1&I6�DD &�0<4P#&,DDก)&M*KD&�ก)&")*)&<4�M( (fast food) !"#D&�84<- E1&R�+,O&D4� (Sears & Roebuck) M�-0."# ��)Oก 6&,-<@2*&4J"-0&�ก) 2)0)&BM*KD&�ก)&")*)&"1G)#&� -&F��กG?�4ก#)�!"#D&�84<(3)��� 8,400 �� ;)1M�-�+) 1 4/�O0# 20 �)<E

Page 34: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 34Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� >G"0)L K0Eก)&?4 �)&,DD�_&�LV2R (franchise) !"#ก)&D&�ก)&")*)&!CP� VC/#-67�&,DD!"#ก)&(G)1�G)+�!2�<$�~M�ก)&(3)*�G)1")*)&!"#D&�84<�0G *&."D&�84<<E/-67�-(K)!"#- �0 O 1&K)� -" �"� R 4DD+�� (A & W) !"#�)1&"1 -"-+� (Ray Allen) �+,�)1�_&#�R L&<R (Frank Wright) VC/#-6b !)1-�&./"# ./0&2&I<-DE1&R (root beer)

� �+,0Eก)&!1)1ก�(ก)&&,DD�_&�L`2R0)M K"Eก�&4P#*�C/#M�&K)��0�O �4+ !"#�)10"&�2�+,�)1&�`)&R �0�O �4+ (Maurice and Richard McDonald) VC/#!)1")*)&6&,-;<��0-D"&R-ก"&R (hamburger) �+,04�c&4/#<" (French fries)

Page 35: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 35Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(ก��>��ก���� ��I;$P�(���ก��

� AH� �8>I;<�#$FTMF5 6&,�4>�ก)&(4 D&�ก)&")*)&M�- �#$%&ก�(14#L0G6&)กj*+4กJ)� 4 -(�- G�ก4� K�1�4 �$&&06&,-?9E!"#L<1<E/M*K��)023)�45BC#��)02)0)&BM�ก)&6&,ก"D")*)&

� ก)&&4D6&,<)�")*)&;)1M�DK)�O 1cZ0."!"#��M��&"D�&4�(C#0E��)023)�45

� ก)&M KD&�ก)&")*)&�"กDK)�B."-67�-&./"#�6+กBC#�0KM�&,*�G)#ก)&- ��<)#04กM K")@41<E/?4ก�&0�+,")*)&>)0�4 �)")&)0 *&."DK)���<E/�%K�-�1*&.">)0*0IGDK)�

� M�2041&4`ก)+<E/ 4 L K0Eก)&(4 >4P#O&#�&0�DD>,�4�>ก-?./"M K&4D&"#�!ก`)�>G)#6&,-<@ VC/#�4/��2 #�G)L K0Eก)&D&�ก)&")*)&-ก� !CP� K�1

Page 36: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 36Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� I;�8PA*85D�#>�FA*$)k�D�#��"��*$ก":�$�:��5\V 84 �.5 $<=;5�%6�(ก��$<l)<�#$FT *Gก��A�:�(FG'D8ก!�*9#48;9ก"8กKQ#%":�5 WBm$9k"X I;5�B�<$D&'��H�;45%4�*A#)4กAH� �8>P�49V�(<�#$FTFG'$)�;F�(*�$d5!dVT�A;� !"#$���aA8*D8;�M*9�G P&'� >��L))�( $m�AL (Boarding houses) FG'9H�>"B%ก%4�5 ��*!*V;CH�$�:�D�#5�

� D.T. 2465 A*85D�#>�FA*$)k�D�#*(ก�p$ก":�$�:��5\V 84 �.6 *GB�(!�*FG')H�$;�;ก��B)5F�(��Pก��$<=;! V(!�ก %&� B�(!�* 84 �; A�:�($D&'���(�8>!6ก$*&�( A�:�(!>>5�B�< *G�� ���5V�()G!>>�8(กZK

Page 37: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 37Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� D;8ก(�;$A��Lq;�V(d:�*V4( IAV$A&C���P<#!9; !"#AN�;FG'�8)$"GC5( �\ ��*�กFG'A�)I;A*85;8C; �Gก 4 <r9V�*�*Gก��)8)!<"(48(Da�MF$<=;B�(!�* $�G5ก4V� Bm$9k"48(Da�MF5

� A*$)k�D�#$�:�DG'5�$�� ก�* "4(กH�!D($DP��8%�B5��; d\:>8aP�ก��ก�*ก���NMq!dV;)�;$<=;d\:�H�;45ก��B�(!�* "8(ก��$<"G'5;!<"(ก��<ก%��( �@(M):$<"G'5;$<=;B�(D5�>�"F ��>ก �&�B�(D5�>�"D�#*(ก�p I;<J���>8;

� 9V�*�M):*Gก���8)A�:�(B�(!�*! V(!�ก P&'�B�(!�* 5\$;G5; (Union Hotel) I;<r D.T. 2506 !"#*Gก��A�:�(B�(!�*6@C; 2 B�(!�*%&� B�(!�*B�$�G5;$9k" (Oriental hotel) !"#B�(!�*ql?$?��L (Fishertshotel)

Page 38: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 38Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� ):�;$%�&'�()&'* I;5�%;8C; 5V�;N;;5�;;�4�*G�:�;FG'$�G5ก4V� X$>G5�Lm�"LX $<=;AN�;FG'$9:;�H� *G�� ��6�5D�:�*A���9V�(<�#$FT 9V�*��@(;�5*$<l)6�5�Gก "�5! V(!"#F�(>��K8F$>G5�LFG'd"�9I;MF5 M):FH�ก��AV($A��*ก��6�5<�#A>%4�*AH�$�k� FH�I :%;MF5 8;*�)&'*$>G5�LFG'd"�9I;MF5ก8;*�ก6@C;AH� �8>�:�;�� ��MF5F8'4M<

� �:�;6�5�� ���G; *8ก98C(I;5V�;N;;$5�4��P �� ��FG'6�5*GF8C(># *G' กu45$9Gv54 6:�4*8;MกV *G>��ก��$A��LqN@(�N B)5$��N�)�� ��!64;M4:FG' ;:�9V�(�N �กM*V�5�ก*�;8'(�8><�#F�;FG'��*N;; !"#I;5V�;$5�4��P

Page 39: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 39Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� *Gก��A�:�(��%��A\( 7-9 P8C; $D&'�$<=;FG'6�5�� ���G;�5V�( �\ �� *GB�(;CH�P� B�(;4) B�(�#>H� !"#>V�;ก��D;8; %4�*$���a6�(�:�;�� ���G;FH�I :$ก�)7899�%���G;6;�)I aV$ก�)6@C; "�5! V( �4*F8C($<=;! "V(FG'6�5�� ��AH� �8>;8กFV�($FG'549�;ก"�(%&;

Page 40: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 40Introduction to Hospitality, 5th Ed.John Walker

%4�*$<=;*�6�(���ก���� ��!"#$%�&'�()&'*I;<�#$FTMF5

� I;<r D.T. 2502 �8E>�"M):�8)98C(�(%Lก��AV($A��*ก��FV�($FG'54! V(<�#$FTMF5 FH� ;:�FG'65�5$T�KEก��ก��FV�($FG'54 FH�I :$ก�)B�(!�*6;�)I aV *G4��Gก���8)ก��FG'M):*�9�E�;A�ก"I;):�;�� ��!"#$%�&'�()&'* *Gก��<Jx;$;5$FG5* ก��!ก#A"8ก;CH�!6k( IP:MqAV�(<�#)8>B9y#�� �� *Gก��!6V(68;F�():�;>��ก�� !"#AN�;FG' ^ I :%4�* �\ ��

Page 41: Week 7   The Foodservice Industry

41

ก��!>V(<�#$7F6�(7899�%��

Page 42: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 42Introduction to Hospitality, 5th Ed.John Walker

<�#$7F6�(���ก���� ��!"#$%�&'�()&'*<�#$7F6�(���ก���� ��!"#$%�&'�()&'*

1. !>V(9�*"8กKQ#6�(ก��>��ก��1. ก��>��ก��B)5*GD;8ก(�; �&�ก��>��ก��$9k*�\<!>> (Full-service)

2. ก��>��ก��ก@'(�\<!>> (Semi-service)3. ก��>��ก��9;$�( (Self-service)

2. !>V(9�*$<{� *�56�(ก��)H�$;�;ก��1. ���ก���� ��!"#$%�&'�()&'*I;$P�(A48A)�ก��

�&�ก��>��ก��I;AN�>8;2. ���ก���� ��!"#$%�&'�()&'*I;$P�(D�Q�P5L

Page 43: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 43Introduction to Hospitality, 5th Ed.John Walker

!>V(9�*"8กKQ#6�(ก��>��ก��

� ก��>��ก���� ��!"#$%�&'�()&'*I;7899�%��A�*��N!>V($<=; 3 �\<!>> %&�

1. ก��>��ก��B)5*GD;8ก(�; �&�ก��>��ก��$9k*�\<!>> (Full-service)

2. ก��>��ก��ก@'(�\<!>> (Semi-service)

3. ก��>��ก��9;$�( (Self-service)

Page 44: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 44Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

Full Service Restaurant -67�$%&ก�(")*)&�+,-�&./"# ./0<E/0Eก)&D&�ก)&�&D20DI&9R � 0E?�4ก#)�D&�ก)&<%ก!4P�>"�� ?�4ก#)�[G)�ก)&"D&0"1G)# E �>G#ก)12%;)?2,") -&E1D&K"1� D&&1)ก)@;)1M�&K)� E0)ก� &)1ก)&")*)&0EM*K-+."ก*+)1`�� � ก)&6&,ก"D")*)&0E��)0?�BE?�B4�2I#

2)0)&B�DG#1G"1L K""ก-67�*+)16&,-;< !CP�"1IGก4D+4ก89,")*)& ก)&D&�*)& D&&1)ก)@ ก)&>ก�>G# �+,&, 4D��)0*&I*&) - G�

Page 45: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 45Introduction to Hospitality, 5th Ed.John Walker

ก��>��ก��B)5*GD;8ก(�; �&�ก��>��ก�$9k*�\<!>> (Full-service)

� ;4>>)�)&�DDกI&R-0>R ก%uก u"6 *&.";4>>)�)& 4P� E

� ;4>>)�)&>)0O"ก)2

� ;4>>)�)&(3)*�G)1")*)&(3)ก4 6&,-;<*&."-k?),>4�

� ;4>>)�)&�DD�&"D�&4�

� ;4>>)�)&23)*&4D20) �ก

� Gourmet, Classical Restaurant

� Occasional Restaurant

� Specialty Restaurant

� Family Style Restaurant

� Member club, Private Club

Restaurant

Page 46: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 46Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

1. 7899�%��P8C;)G (Fine Dinning Restaurant, Gourmet Restaurant, Classical Restaurant)

� ก��>��ก��F�ก68C;9�;$<=;D�$TK

� ��<ก�QLFG'IP:�5V�()G

� >��ก���� ��9�*A8'( (A la Cart)

� ��%�>��ก��%V�;6:�(A\(

� *8กI :>��ก���� ��*&C�%'H�

� "\ก%:�%4���(B9y#"V4( ;:�

� !9V(ก�5D��Gก��

Page 47: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 47Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

2. 7899�%��PH�;�aD�$TK (Specialty Restaurant)�>��ก���� ��$OD�#�5V�(FG'$<=;%4�*PH�;�aD�$TK

�$PV; 7899�%���� ��F#$" (Seafood Restaurant)

�7899�%���� ��A$9kก (Steak House)

Page 48: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 48Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

3. 7899�%���� ��F:�(N�'; �&��� ��<�#�H�P�9� (Ethnic Restaurant)� $<=;7899�%��FG'>��ก���� ��F:�(N�'; �&��� ��<�#�H�P�9�� $PV; 7899�%���� ���G; $ก� "G aG'<�|; $5��*QG MF5

Page 49: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 49Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

4. 7899�%��!>>%��>%�84 (Family Style Restaurant)� >��ก��$9k*�\<!>>

� I :>��5�ก�TA>�5^ dV�;%"�5 $<=;ก8;$�(

� 9ก!9V(AN�;FG'$�G5>(V�5

� ��5ก���� �����*)�%�Q7�D)G ��%�M*V!D(;8ก

Page 50: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 50Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

5. 7899�%��FG'*G�\<!>>$OD�# (Theme Restaurant)� $<=;7899�%��FG'กH� ;)!;4%�) �&��\<!>>$OD�#6�(9;

� *G$�&'�(��4"8กKQ#$OD�#*�กก4V�7899�%���\<!>>�&';^

� The risk in a Theme Restaurant is that the concept will not be attractive to a substantial number of people

Page 51: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 51Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

6. 7899�%��AH� �8>A*�P�ก (Member Club or Private Club)

� $<=;7899�%��AH� �8>A*�P�ก *Gก��>��ก��$9k*�\<!>>

Page 52: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 52Introduction to Hospitality, 5th Ed.John Walker

1. 7899�%��FG'*Gก��>��ก��$9k*�\<!>>

7. 7899�%��F8'4M< $<=;7899�%��FG'>��ก���� �� "�5P;�) *GD;8ก(�;$9k*�\<!>> *G98C(!9V6;�)$"kก�;M<N@(6;�)I aV

�%4�* �\ ��!"#%4�*$<=;D��Gก��6�(ก��>��ก��") "8';ก8;M<

Page 53: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 53Introduction to Hospitality, 5th Ed.John Walker

2. ���ก��FG'*Gก��>��ก��ก@'(�\<!>> �&�ก@'(>��ก��

� Semi Service Restaurant -67�$%&ก�(<E/0Eก)&D&�ก)&!"#?�4ก#)�D)#2G���+,2G��<E/L0G0E?�4ก#)�D&�ก)& +Iก�K)(,>K"# G�1-*+.">�-"#

� ")*)&04ก0E��)0-&E1D#G)1 M K"%6ก&9R�K"1 �P�M�ก)&&4D6&,<)�

� ?�4ก#)�L0G>K"#�"1 I�+0)ก�4ก

� 2)0)&B�DG#-67�6&,-;<1G"1 4#�EP

Page 54: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 54Introduction to Hospitality, 5th Ed.John Walker

2. ���ก��FG'*Gก��>��ก��ก@'(�\<!>> �&�ก@'(>��ก��

1. �"__Zo`"? (Coffee Shop)

Page 55: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 55Introduction to Hospitality, 5th Ed.John Walker

2. ���ก��FG'*Gก��>��ก��ก@'(�\<!>> �&�ก@'(>��ก��

2. D%6-_>R (Buffet)

Page 56: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 56Introduction to Hospitality, 5th Ed.John Walker

3. 7899�%��!>>>��ก��9;$�(

Self service restaurant -67�&I6�DDก)&D&�ก)&<E/L0G0E?�$E&E>"# O 12G��0)กM*K+Iก�K)D&�ก)&>�-"# -*0),23)*&4D+Iก�K)<E/>K"#ก)&-&G#&ED

1. ก��>��ก��!>>%�$qFG$�G5 (Cafeteria) $<=;ก��;H��\<!>>ก��>��ก��I;AN�>8;*�<�#5�ก9LIP: 9:;F�;9'H� %V�!�(;:�5 >��5�ก�T$�G5>(V�5

Page 57: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 57Introduction to Hospitality, 5th Ed.John Walker

3.7899�%��!>>>��ก��9;$�(

2. T\;5L�� �� (Food Center or Food Courts) $<=;ก��<�#5�ก9Lก��>��ก��!>>%�$qFG$�G5 !9ก9V�(ก8;FG'�#�8)$<=;�:�;�� ��$"kก^ M4:�5\VI;D&C;FG'$)G54ก8;I;"8กKQ#FG'$<=; WT\;5L�4*�� ��X

Page 58: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 58Introduction to Hospitality, 5th Ed.John Walker

3.7899�%��!>>>��ก��9;$�(

3. ก��>��ก���� ����;)V4; �&��� ��F8;I� (Fast food Restaurant or Quick Service Restaurant) $;:;ก��>��ก��FG'�4)$�k4I :"\ก%:�PV45$ "&�9;$�( *Gก����ก!>>AN�;FG'FG'$<=;$�ก"8กKQL B)5*G$%�;L$9��LAH� �8>"\ก%:�$6:�M<A8'(�� �� ���8> !"#PH��#$(�; กV�;FG'�#;H� "8>M<F�;FG'�� �� �&�;H�ก"8>M<F�;;�กAN�;FG'

Page 59: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 59Introduction to Hospitality, 5th Ed.John Walker

3.ก��>��ก���� ����;)V4; �&��� ��F8;I�

2)0)&B�DG#""ก-67� 2 6&,-;< �."

1. 6&,-;<ก���+K�"�/0<K"# (Full Meal)

��0-D"&R-ก"&R LกG<" ?�VVG)

2. 6&,-;<")*)&�G)# (Snack)

O �4< �%กกE\ L"@ก&E0

Page 60: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 60Introduction to Hospitality, 5th Ed.John Walker

���ก���� ��!"#$%�&'�()&'*I;B�(!�*

� -67�>K��DD!"#ก)&D&�ก)&")*)&M�0)>&J)�&, 4D2)ก+ 0Eก)&D&�ก)&*+)1&I6�DD - G� *K"#")*)&<4/�L6 *K"#")*)& 4P� E �"ก()ก�EP14#0Eก)&D&�ก)&กC/#&I6�DDM�*K"#?4ก (Room service) �+,D&�ก)&(4 -+EP1# Banquet 23)*&4DO"ก)2>G)#N

� M�&,1,�&ก$%&ก�(")*)&�+,-�&./"# ./0M�O&#�&0�4P�0%G#M�ก)&"3)��1��)02, �กM*K�กG[IK<E/0)?4ก�&00)กก�G)M�- �#$%&ก�( -?&),B."�G)&)1L K*+4ก0)()ก�G)*K"#?4ก

Page 61: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 61Introduction to Hospitality, 5th Ed.John Walker

!>V(9�*$<{� *�56�(ก��)H�$;�;ก��

1. $%&ก�(")*)&�+,-�&./"# ./0M�- �#2�42 �ก)&*&."ก)&D&�ก)&M�2B)D4�

2. $%&ก�(")*)&�+,-�&./"# ./0M�- �#?)9�`1R

Page 62: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 62Introduction to Hospitality, 5th Ed.John Walker

Food & Beverage Operations

Commercial Subsidized or Welfare

Open market Restricted market

• Hotels• Restaurant• Pubs• Fast Food

Take away

• Travel Catering• Clubs• Contract

Foodservice• Function • Event Catering

Employee Catering

InstitutionalCatering

• Contract Foodservice

• In-houseCaterer

• School• Universities• Hospitals• The services• Prisons

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The Foodservice Industry by Aj. Pavit Tasakul 63Introduction to Hospitality, 5th Ed.John Walker

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The Foodservice Industry by Aj. Pavit Tasakul 64Introduction to Hospitality, 5th Ed.John Walker

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The Foodservice Industry by Aj. Pavit Tasakul 65Introduction to Hospitality, 5th Ed.John Walker

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The Foodservice Industry by Aj. Pavit Tasakul 66Introduction to Hospitality, 5th Ed.John Walker

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The Foodservice Industry by Aj. Pavit Tasakul 67Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

1. The Quality of the Food

2. Value for Money

3. Pleasant Surroundings

4. The Quality of Service

Page 68: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 68Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

1. Quality of the Food1. Quality of the FoodWell prepare food, which

looks & tastes good

A certain quality of product

Hot food served Hot

Cold food served Cold

Page 69: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 69Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

2. Value for Money2. Value for MoneyThe value expected will vary from one customer to another, but generally all customers will want to feel that they have had their money�s worth

Page 70: Week 7   The Foodservice Industry

The Foodservice Industry by Aj. Pavit Tasakul 70Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

3. Pleasant 3. Pleasant SurroundingsSurroundings

** The decor, including the furniture, lighting, and music

** The cleanliness and standards of hygiene

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The Foodservice Industry by Aj. Pavit Tasakul 71Introduction to Hospitality, 5th Ed.John Walker

What Do Food Service Customers Expected?What Do Food Service Customers Expected?

4. The Quality of Service4. The Quality of Service** Attentive and efficient but not rushed

** Friendly and welcoming, but not too familiar

** Helpful, especially in advising on the selection of food and beverage

** Then their expectations will be met.

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