Post on 23-Aug-2014
description
WEBINAR
with visual press releases10x
views
Jesse WynantsFrederik Vincx
design director customer success
✔ Questions
✔ Follow-up
PRvisualwhy you
need
Visual content gets shared a lot more
I begged, begged, PR professionals to send video and multiple photos with their news releases.“ Clay Morgan,
Former editor, The Daily News Journal
source 〉
Tweets with imagesget more clicks, favorites and retweets
+18%
+89%
+150%
source 〉
Facebook posts with imagesget more likes and comments
+53%
+104%
source 〉
Articles with imagesget viewed more
+94%
+150%
source 〉
Press releases with multimediaget viewed more
source 〉
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
!
In a research by PwR New Media, 79% of journalists who responded say news
releases accompanied by a good image are more likely to be picked up than those
without photos.
The more you can give journalists what they need to be successful, the more
coverage you’ll get for your clients
coverage Media
Best practices for images
✔ Relevance beats quality
✔ Get and give permission
✔ Use high-res photos
✔ Use captions
source 〉
Video best practices
✔ Use YouTube, Instagram
✔ Keep it short
✔ Include source file source 〉
Infographic best practices
✔ Simplicity, clarity and good data
✔ Include the raw data
✔ Target to the right audience source 〉
✔ DIY
✔ Oursourcing
✔ Adobe Creative suite
✔ Powerpoint templates
✔ Canva
✔ Placeit
Q&A
The easiest way to share your stories