www.10X-e.com

OUT OF EVERY

PROMISED LAND

1000 BUSINESSES

30 HAVE STRONG TEAMS WITH HIGH POTENTIAL

10 GET FUNDED

2 “MAKE IT”TO THE

Scaling Up – The Stats

So if you’re a

HIGH POTENTIAL ENTREPRENEUR,

you have a

1 15in

6%THAT’S

94% CHANCE of getting STUCK

in No Man’s Land…

The Bermuda Triangle of growth

CHANCE of SUCCEEDING on

The Path to Scale

The Odds You’re Up Against

What SEPARATES the

ELITE FEW who

10X THEIR BUSINESS?

12 DISCPILINES

ENTREPRENEURIAL

GREATNESS

The Science of Scaling Up

that make for

8 BUSINESS DISCIPLINES12 Disciplines of

10X Entrepreneurs Build an A-Teamleadership | culture | hiring | 2nd layer management

team | engagement | rewards & incentives

Craft winning Strategydesign a magnet for sales | focus manically on building it

Build a predictable revenue growth engineproven Sales & Marketing ops that generate predictable

leads & conversions

Executeculture and systems to proactively manage performance

at scale

Build an awesome support systemboard | advisors | investors

Build Ops that systematically Delight Customersdisciplined institutionalisation of awesomeness

Manage cash tightlyleak-proof and future-proof financial management

Be investablealways able to get capital, fast, on your terms

1

2

3

4

56

78

4 PERSONAL DISCIPLINES

Focus on scaling the organisation(not working in the business!) Use an Operating System that focuses 50% of your time on your top 3 business building priorities

Bring your A-gamecraft strengths-based role | manage energy | maintain passion

Grow skills & knowledge Fast!Use an accelerated learning system to grow CEO skills. FAST.

Be true to yourselfMake tough calls true to your purpose, values and goals

9

10

11

12

12 Disciplines of 10X Entrepreneurs

A 12 Part Formula for Greatness 12

SEEN, MEASURED, LEARNT&

DONE

to

LEADERSHIP BEHAVIOURS

that can be

To SCALE, or not to Scale?

So… You have 2 Choices

To BEAT the statistic

or to be a statistic

DEFY THE ODDS…DARE TO

1

2

18 months of putting rocket fuel in your tank, by

10X-ing You, Your Team, and your Trajectory.What You Get on the 10X Accelerator

1. 10X COACH: A seasoned Scale Up veteran, to coach you through your Scale Up Journey

2. 10X MENTOR: We’ll headhunt a seasoned CEO with experience building a business like yours to 10X your business, to coach you through getting your game plan right and overcoming your most gnarly challenges; (or, a series of mentoring discussions with people who have tackled the same complex discussions you are tackling).

3. 10X BOOT CAMPS: 12-15 days of the world’s best Boot Camps on Scaling Up, covering a variety of topics like how to recruit A-Teams; build a winning Culture; develop a 10X Strategy; Bring out your A-Game; etc…

4. 10X WORKSHOPS: Specialist support from battle-hardened domain guru’s (like marketing guru’s, strategy guru’s, sales guru’s), to help you take each part of your business to the next level

5. 10X READING: Curated reading list to broaden your Scale Up know-how and build your business acumen;

6. 10X TOOLKITS: Tools to help you execute faster;

7. 10X ASSESSMENTS: Business X-Rays in areas like Strategy, Culture, Systems, Leadership, etc, to help you achieve laser like focus on your critical constraints to growth; and

If you’re selected as one of the elite entrepreneurs to join the

10X ACCELERATOR, you’ll get:

Aug ‘18 – Jan ’20

2. 10X MENTOR

1. Mentoring sessions with 10X Mentor (Seasoned CEO, with experience building a business

like yours) (6 sessions)

3. 10X BOOTCAMPS

1. The Path To Scale – A Master Class to 10X your business2. 10X Strategy - Building a magnet for sales3. 10X-eCution - Proactively managing performance at scale4. 10X Engagement - How to cascade scorecards (Online Course)5. [Elective] 10X Capital - Right capital, right funders, right time6. Maintaining the Execution X-Factor through Q-RAPs (Online Course)7. Your A-Game: Unlocking 10X personal performance Part 18. 10X Culture - Nurturing high engagement and performance9. 10X Marketing - Generating hot leads at scale10. 10X Sales – Building a closing machine (B2B, Complex sale)11. 10X Talent – From lottery hiring to systematically hiring A-players12. Performance management for Founders – Designing your PM System 13. PM For Managers – Using PM to bring the best out in people (JNB & CT)14. Your A-Game: Unlocking 10X personal performance Part 215. 10X Ops - Scaling customer delight by systemising ops

1. Once-off Group Coaching session with the 5 most senior members present

2. Monthly solo preparation sessions using the 10X Workbook

3. Monthly Coaching Check-ins with the 10X Coach (10 sessions)

1. 10X COACH & WORKBOOK 4. 10X ASSESSMENTS

1. 10X X-Ray: Holistic Company Assessment (2)

2. Culture & Employee

Engagement Assessment3. Leadership 360 Assessment

(5 reports)

4. Contribution Compass (3 assessments)

5. 10X WORKSHOPS

1. 1- to 2-day Strategy Workshop

2. 1-day Execution Workshop

3. 1-day Qrtrly RAP (4)(Review & Planning)

4. Culture Workshop

1. Scaling Up2. Strategy & Execution 3. Culture, Teams, &

Leadership4. Sales & Marketing 5. Founder’s A-Game

6. Ops

6. 10X READING

* Recommended, but not Included in the Program

THEME 4: REVENUE ENGINE

Q1Aug - Oct

Q2Nov - Jan

Q3Feb - Apr

Q4May - Jul

Q5Aug - Oct

Q6Nov - Jan

THEME 1: ROADMAP, STRATEGY, GAMEPLAN

THEME 2: EXECUTION MANAGEMENT

THEME 3: CULTURETHEME 5:

PERFORMANCE MANAGEMENT SYSTEM

LEARN: HOW TO SCALE UP

BOOTCAMPS 2 3 54 6 7 108 9 11 12 13 14 151

READING

4 652 3

1

BUILD: SCALABLE SYSTEMS

SCORECARDS

REVENUE ENGINE

CULTURE 2 34

[ELECTIVE PRIORITIES]

PERFORMANCE MANAGEMENT SYSTEM

1 2ANNUAL STRATEGY

PLAN & EXECUTE

1

3 3 3 33 3 3 3 3 3

1

3 3 3 3QUARTERLY PLAN

MONTHLY PRIORITIES

WEEKLY ACTIONS

MENTOR

SOLVE: GNARLY PROBLEMS1 1 1 1 1 1

*1 2*

2 2 2 22 2 2 2 2 21

*

4

BOOT CAMPSTopic

Date (day 1)

Days City Time Seats

• The Path To Scale – A Master Class to 10X your business 20-Aug-18 3 JNB 10h00 – 18h00 3

• 10X Strategy - Building a magnet for sales 05-Sep-18 1 JNB 10h00 – 18h00 3

• 10X-eCution - Proactively managing performance at scale 06-Sep-18 1 JNB 10h00 – 18h00 3

• 10X Engagement - How to cascade scorecards 22-Oct-18 0.5 Online Anytime n/a

• [Elective] 10X Capital - Right capital, right funders, right time 30-Oct-18 1 JNB 10h00 – 18h00 1

• Maintaining the Execution X-Factor through Q-RAPs 05-Nov-18 1 Online 10h00 – 18h00 n/a

• 10X Culture - Nurturing high engagement and performance 18-Feb-19 1 JNB 10h00 – 18h00 2

• 10X Marketing - Generating hot leads at scale 15-Mar-19 1 JNB 10h00 – 18h00 2

• 10X Sales – Building a closing machine 10-May-19 1 JNB 10h00 – 18h00 2

• 10X Talent – From lottery hiring to systematically hiring A-players 06-Jun-19 1 JNB 10h00 – 18h00 2

• PM for Founders – Designing your PM System 11-Jul-19 1 JNB 10h00 – 18h00 2

• PM For Managers – Using PM to bring the best out in people 01-Aug-19 2 JNB 10h00 – 18h00 2

• PM For Managers – Using PM to bring the best out in people 05-Aug-19 2 CPT 10h00 – 18h00 2

• Your A-Game: Unlocking 10X personal performance Part 1 02-Sep-19 2 JNB 10h00 – 18h00 5

• Your A-Game: Unlocking 10X personal performance Part 2 29-Oct-19 2 JNB 10h00 – 18h00 2

ELECTIVE WORKSHOPS /PROJECTSCORE WORKSHOPS (INCLUDED)

STRATEGY Crystallising your 10X Strategy

EXECUTION Crafting your Execution Blueprint &

ScorecardsQuarterly RAP (Review, Adjust, Plan) Retreats

PEOPLE / HUMAN CAPITAL Leading Your 10X Culture

ELECTIVE WORKSHOPS (NOT INCLUDED*)

EXECUTION Your Organisation Structure & critical hires Designing & Building Your Management SystemEngineering X-Factor Management Meetings

PEOPLE / HUMAN CAPITAL Designing & building Your Leadership CultureDesigning & building Your Recruiting System Designing & building Your Perf.Mgmt System Team Dynamics – harnessing your diverse genius

SALES, MARKETING, OPS Designing & building Your 10X Marketing SystemDesigning & building Your 10X Sales System Designing & building Your 10X Ops System

CAPITALDeveloping Your Capital Raising Strategy & Plan

*Additional support requirements will often emerge during the course of the

Program. These Workshops are the most popular topics for additional client

support. These are not included in the Program, and will be quoted on

separately.

DATES:We launch 2 cohorts a year: 1 in Feb, 1 in August.

SELECTION PROCESS:Complete our online application to find out if you are

eligible for the Program.

Email us to receive an application form.

CRITERIA: 5-T’STeam: Founder-led business; team of 3 or more senior leaders;

impressive track records; complimentary skills

10X-able: Chasing a big opportunity with an innovative

offering and a ‘secret weapon’ / ‘magic formula’

Traction: >R10M revenue; >10 headcount

Transitioning: Growing pains!!! Due to transition from a small

entrepreneurial team to a large and growing team that needs to be well managed.

Trustworthy: Respectful, teachable leaders with a reputation

for integrity

COSTS:Aug-2018 Cohort – R42,500/m for 18 months* (ex. VAT)

*refer to detailed terms and conditions

Key Information

SOAR WITH EAGLESCrows and Eagles need different flying techniques because Eagles soar high above the crows. Join an elite cohort of Eagles who share the challenge of managing rapid growth.

PROTECT YOUR EQUITYFixed fee. Don’t part with equity or steep success fees*

GROWMost Accelerators focus on raising capital and exiting. That’s not us. We work with entrepreneurs who want to become 10X leaders (with the tools to build a 10X team and 10X your company), and build a great company. Capital and exit options are by-products of building a great business.

GET 10X SUPPORTOur network of Super Coaches, Domain Specialists, and Advisors is hard to match

GET CAPITALWe have strong capital raising networks (including 3 venture funds under our roof)

GET PEOPLE WHO’VE BEEN THEREWe’re not Consultants, Funders, or Professors tinkering with start-ups. We’re entrepreneurs who’ve burnt out Scaling Up, fired co-founders, raised capital, etc! Those dark valleys that lie ahead… we’ve been there. That’s why we’re passionate about giving you the most powerful, practical tools and advice to hack through the jungle of growth.

Why 10X-e?

*We’ll swap our fixed fee for a sweat equity stake if you prefer, after a brief

evaluation. But we prefer to protect your equity

CONTACT JASON GOLDBERG

+27 10 001 3715 | jgoldberg@edgegrowth.com | www.10x-e.com

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