1

WEB 2.0WEB 2.0

Manohar VManohar V

What is Web 2.0?

• Web as a platform

• Software as services

• Architecture of participation

• Social media

Traditional Media

Social Media

The Strength of Weak Ties

Web 2.0 Provides the Infrastructure for Innovation

Improving collaboration requires cultural change

And a personal change

Web 2.0 Concepts• Blogging• Forums• Wikis• Social Networks• Bookmarking• Folksonomy = Tagging• E-commerce

• Syndication• Instant Messaging• Mashup• RIA• Collaborative Software

Blogging

• Individuals broadcast ideas to like-minded people

• Business to broadcast latest information to stakeholders

• Citizen journalism• Receive comments from readers• Photos, videos, podcasts• Micro-blogging (twitter)

Forums

• Online message board around one topic

• Discussions with posts and replies

• Threads are collections of posts and replies

• Moderators to clean up spam

• Software communities use forums as part of support platform

Wiki

• Collectively share and edit a body of knowledge

• Ongoing process of creation and collaboration

• Knowledge Management

• Wikipedia

• Enterprise wikis

Social Networking

• Online communities

• Share information

• Connect people with same interest

• Personal, Business, Political

• Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo

• Flickr, You-Tube, Slideshare, Iens

E-Commerce

• Connect seller and buyer

• Adds value by providing service

• Ebay, Amazon, Marktplaats

• Kayak, hotels.com, Funda, Monsterboard

• Business model to leverage Web 2.0 technology

Bookmarking

• Users save and share links

• Add meta-data

• Access bookmarks on any computer

• Delicio.us, Digg, Reddit, StumbledUpon

• Rating

• Also social networking sites

Folksonomy = Tagging

• Cooperative Classification• Classification by users not experts• Easier to find• Blog posts, photos, videos, bookmarks• Common problems

– Spelling– Plurals– Specificity

Instant Messaging

• MSN, Yahoo Messenger, ICQ, Aim, Jabber, Google Talk, Skype

• Instant updates and feedback• Real-time communication• Mobile-enabled• Extra features: file transfer, contact lists,

conferences• Business use to for more efficient

communication

Syndication

• Make updates come to you• RSS (Rich Site Summary, Really Simple

Syndication)• Standard format used to publish frequently

updated works– Blog posts, comments, news, forum feeds, audio,

video, stock market

• Aggregated for you by a RSS feed reader• Bloglines, GoogleReader

Mashup

• Aggregates data from more than one source

• Often using Open API to build services from data sources

• e.g. Real estate data on Google map

RIA

• Rich Internet Application

• Enhance user experience

• Thin client to fat client

• Technologies: Adobe Flex, JavaFX

• Still in its infancy

• Will take some changes to see the possibilities

Collaborative Software

• Google Docs

• Vyew

• Real-time collaboration on documents

• Change the way we work

Thank You..!