Post on 17-May-2015
description
By:Andrew Krzmarzick,
Senior Project CoordinatorGraduate School, USDA
For:Greater Boston Federal Executive Board
Young Government LeadersJune 22, 2009
Source: Flickr - Khalid Almasoud's Photostream
MyStory
What’s Web 2.0?
Before You Begin
Policy Issues
“Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories.
In many ways, the Internet more resembles an ancient bazaar…”
“Webolution”
Reversal of Industrial
Revolution?
50% of U.S. Teleworking
by 2015?
Collaboration + Interaction = #Gov2.0
“With the new, function-rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.”
-Anthony WilliamsCo-Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.
1. Why? Tie to mission, goals, objectives, needs, gaps.
• Communication
• Efficiency
• Recruitment
• Retention
1. Why? Tie to mission, goals, objectives, needs, gaps.
• Transparency
• Accountability
• Participation
What is a Blog?
a. an online journal or diaryb. a “time bandit” that thwarts
my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi movie
Which of the following have a Blog?
a) Army Corps of Engineers
b) Department of Transportation
c) State of Massachusetts
d) Transportation Security Agency
e) US Air Force
f) All of the Above
Transforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
50 Federal blogs…and counting
• Disseminate targeted messages
• Explain your mission / activities
• Foster dialogue / elicit feedback
1. Why? Tie to mission, goals, objectives, needs, gaps.
Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!
http://generationshift.blogspot.com
What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above
Case StudyMassachusetts Special Interest Group on Collaboration
Why: Write a report
Who:
What: Survey of Stakeholders
How: Media Wiki
When: Charter to Final Product = One Month
ISSUES: • Drafts subject to public records laws?• Public platform, complete openness
• Provide a space for inter-agency collaboration
• Gather the intelligence of the crowd
• Widen the net for broader insight / information
• Create a crowd-corrected directory / resource
1. Why? Tie to mission, goals, objectives, needs, gaps.
Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!
Who in this room has the most connections/friends on:
NOTJUSTFOR
KIDS!!!
Sharing
InformationIdeasInsightIssuesIndividualsIntelligence
Transforming Government
Steve ResslerFounder, GovLoop.com
Business Problem:Millions of government employees working on similar issues but no safe place to connect and share best practices
Solution: GovLoop.com - Social Network for Government Community
Reviewed Several Platforms Went Where People Were
o Twitter, LinkedIn, Facebook, etc.
Identified / Empowered Early Adopters
ONE YEAR LATER… Over 13,000 members CTOs, CIOs, Politicians, Professors, Innovators at All
Levels of Government International Collaboration Over 1,000 blogs, 350 discussions,
300 groups, 3,500 photos 200 videos
Share / gain knowledge / information
Connect with colleagues / common interests
Replicate best practices more rapidly
1. Why? Tie to mission, goals, objectives, needs, gaps.
Mission:
To connect millions of public sector professionals with their colleagues, government partners and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives.
Meet Jack Bauer
See Jacksignupfor
class
See Jacksnarl
atemail
for class
See Jack complete sign-upand gain access to:
• Class materials• Class discussion/forums• Teacher blog• Telework newsfeed• Events/calendar/announcements• Relevant other groups• Relevant other courses• Other class members and instructor
See Jacksmile
atanywhere,
anytimeextendedclassroomVeterans Administration?
Knowledge beyond “sage on the stage”
Rich environment – multi-media
Alumni network for leadership programs
1. Why? Tie to mission, goals, objectives, needs, gaps.
• Free • “Micro-blogging”• 140 characters or less• Send and read user updates
aka “Tweets”• Text-based, but can post links / photos• Anywhere, anytime via cell or computer
@fema
@FDArecalls
Crowd-sourcing ideas to improve services
Communicating with / to citizens
Posting links to key information
Reporting incidents, sending alerts
Promoting events, surveys, studies, etc.
1. Why? Tie to mission, goals, objectives, needs, gaps.
Step 1: Go to Twitter.com
Step 2: Create an Account
Step 3: Find People to Follow
Step 4: Consider Alternate Tools
Step 5: Jump in the Stream (“dialoguing” vs. “doing”)
Groups
Recruit candidates for open positions
Find job candidate references/recommendations
Launch discussions with industry / other agencies
1. Why? Tie to mission, goals, objectives, needs, gaps.
http://www.facebook.com/teach
“I have never been one for networking of any kind, so I wasn’t really thrilled at the prospect of jumping into the world of social networking.
However, as I aspired to the ranks of the federal government’s Senior Executive Service, I realized that building coalitions and developing an extensive network of associates helps us collaborate and share best practices and provides for the flow of diverse ideas and diverse thinking.”
-Linda Cureton, NASA CIO, April 20, 2009http://fcw.com/Articles/2009/04/20/Cureton-comment.aspx
1. Why? Tie to mission, goals, objectives, needs, gaps.
Why/How do you use
?
http://www.youtube.com/thecoastguardchannel
http://www.youtube.com/thecoastguardchannel
http://www.youtube.com/user/USACEdotArmydotmil
1. Why? Tie to mission, goals, objectives, needs, gaps.
Share your story
Capture knowledge of retiring employees
Recruit the next generation of public servants
What does RSS stand for?
a)Like K.I.S.S., only R.S.S.b)Rhapsodically Syncopated Soundc)Really Simple Syndicationd)None of the above
1. Why? Tie to mission, goals, objectives, needs, gaps.
Make it simple to receive your content
Make your message mobile
Keep citizens connected to you
Q. What’s the difference between a podcast and a vodcast?
A. Podcast = AudioVodcast = Video
Downloadable
Transforming Government
1. Why? Tie to mission, goals, objectives, needs, gaps.
Provide public service announcements
Train / inspire your personnel (bite-size chunks)
Record important meetings / events
Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
What has your Cell Phone taught you lately?
“Most cell phones today have more computing power
than was available to NASA during the
Apollo space program…”- Wes Ferguson, Author of
Moving at the Speed of Creativity
• Podcast Briefs (i.e. Guide by Cell)• Audio Books• Training / Courses• Emergent Information
http://www.faa.gov/wireless/info
Q. What’s the difference between a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction
67
Synchronous Asynchronous Blended Interactive Engaging Video/Audio Streaming
Software Simulations Desktop/Application Sharing Chat – Instructor/Participants Breakout Rooms Polling Archives = On Demand!
1. Why? Tie to mission, goals, objectives, needs, gaps.
“Face-to-Face” with teleworkers
Gather national teams in one “place”
Mentor match-ups that defy distance
Lower-cost option for training (limit travel!)
http://delicious.com/akrzmarzick
http://epa.gov/widgets/
What’s the coolest name for an avatar in Second Life?a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio FizelmeisterSecond Life Avatar
Transforming Government
• Indemnification and limited liability: seeking to remove the indemnification clause (because agency officials cannot agree to tie their agency to unlimited liability in violation of the Anti-Deficiency Act), and to ensure that liability is limited and covered by federal law.
• Jurisdiction and choice of law: the proposed agreements must be governed by the law of the United States and by the relevant state law only in the absence of other federal law.
• FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act.
• Intellectual property: the proposed agreements recognize that our content is in the public domain.
• Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.
• Grandfather arrangements: previous "click through" agreements will be superseded by new agreements, making it possible to "cover" existing accounts, avoiding the need to close old accounts and rebuild content from scratch.
• Free Service: in every case so far, providers will not chargefederal account holders for the use of their services. These are not contracts; they are no-cost agreements. While fee-based “premium” services may be available from the same provider, those are separate arrangements for which the agency should proceed under traditional “procurement” processes.
Privacy
Employee Activity
Paperwork Reduction Act
Cookies
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
http://www.whitehouse.gov/blog/Enhancing-Online-Citizen-Participation-Through-Policy/
RISKS
•Impersonation / info integrity
• Unwanted surveillance
• Compromised intelligence
• Infrastructure threats
RECOMMENDATIONS • Cybersecurity policy official
• National strategy
• Public awareness campaign
• Incident response plan
Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
RECRUITMENT
• Be cool / innovative
• Be where they are
• Boomers “retiring”
• Set clear boundaries
RETENTION • Use ‘em or lose ‘em!
• Knowledge transfer
• Alumni network
• Emergency corps
Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. How? Decide which tools best meet goals.
3. What? Content is the key to success.
4. Who? Assign owner/contributors; define audience.
5. When? Create a schedule to implement and evaluate.
Blogs
eBooks
Mobile Phones
Podcasts
RSS
Social Bookmarking
Social Virtual Networking
Videos
Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis
• 3-D• Mobile / Clouds• Aggregation