By:Andrew Krzmarzick,

Senior Project CoordinatorGraduate School, USDA

For:Greater Boston Federal Executive Board

Young Government LeadersJune 22, 2009

Source: Flickr - Khalid Almasoud's Photostream

MyStory

What’s Web 2.0?

Before You Begin

Policy Issues

“Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories.

In many ways, the Internet more resembles an ancient bazaar…”

“Webolution”

Reversal of Industrial

Revolution?

50% of U.S. Teleworking

by 2015?

Collaboration + Interaction = #Gov2.0

“With the new, function-rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.”

-Anthony WilliamsCo-Author, Wikinomics

New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.

1. Why? Tie to mission, goals, objectives, needs, gaps.

2. Who? Champion, contributors, constituents.

3. What? Content is the key to success.

4. How? Decide which tools best meet goals.

5. When? Create a schedule to implement and evaluate.

1. Why? Tie to mission, goals, objectives, needs, gaps.

• Communication

• Efficiency

• Recruitment

• Retention

1. Why? Tie to mission, goals, objectives, needs, gaps.

• Transparency

• Accountability

• Participation

What is a Blog?

a. an online journal or diaryb. a “time bandit” that thwarts

my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi movie

Which of the following have a Blog?

a) Army Corps of Engineers

b) Department of Transportation

c) State of Massachusetts

d) Transportation Security Agency

e) US Air Force

f) All of the Above

Transforming Government

http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

50 Federal blogs…and counting

• Disseminate targeted messages

• Explain your mission / activities

• Foster dialogue / elicit feedback

1. Why? Tie to mission, goals, objectives, needs, gaps.

Step 1: Pick a Blog Platform

Step 2: Create an Account

Step 3: Name Your Blog

Step 4: Produce Content

Step 5: Publish Post!

http://generationshift.blogspot.com

What in the world is a Wiki?

a. an online encyclopedia

b. a web-based tool where multiple users

create, publish and edit information

c. a Hawaiian word for “fast”

d. all of the above

Transforming Government

Case StudyMassachusetts Special Interest Group on Collaboration

Why: Write a report

Who:

What: Survey of Stakeholders

How: Media Wiki

When: Charter to Final Product = One Month

ISSUES: • Drafts subject to public records laws?• Public platform, complete openness

• Provide a space for inter-agency collaboration

• Gather the intelligence of the crowd

• Widen the net for broader insight / information

• Create a crowd-corrected directory / resource

1. Why? Tie to mission, goals, objectives, needs, gaps.

Step 1: Pick a Wiki Platform

Step 2: Create an Account

Step 3: Set Up Your Wiki

Step 4: Produce Content

Step 5: Edit and Post!

Who in this room has the most connections/friends on:

NOTJUSTFOR

KIDS!!!

Sharing

InformationIdeasInsightIssuesIndividualsIntelligence

Transforming Government

Steve ResslerFounder, GovLoop.com

Business Problem:Millions of government employees working on similar issues but no safe place to connect and share best practices

Solution: GovLoop.com - Social Network for Government Community

Reviewed Several Platforms Went Where People Were

o Twitter, LinkedIn, Facebook, etc.

Identified / Empowered Early Adopters

ONE YEAR LATER… Over 13,000 members CTOs, CIOs, Politicians, Professors, Innovators at All

Levels of Government International Collaboration Over 1,000 blogs, 350 discussions,

300 groups, 3,500 photos 200 videos

Share / gain knowledge / information

Connect with colleagues / common interests

Replicate best practices more rapidly

1. Why? Tie to mission, goals, objectives, needs, gaps.

Mission:

To connect millions of public sector professionals with their colleagues, government partners and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives.

Meet Jack Bauer

See Jacksignupfor

class

See Jacksnarl

atemail

for class

See Jack complete sign-upand gain access to:

• Class materials• Class discussion/forums• Teacher blog• Telework newsfeed• Events/calendar/announcements• Relevant other groups• Relevant other courses• Other class members and instructor

See Jacksmile

atanywhere,

anytimeextendedclassroomVeterans Administration?

Knowledge beyond “sage on the stage”

Rich environment – multi-media

Alumni network for leadership programs

1. Why? Tie to mission, goals, objectives, needs, gaps.

• Free • “Micro-blogging”• 140 characters or less• Send and read user updates

aka “Tweets”• Text-based, but can post links / photos• Anywhere, anytime via cell or computer

http://twitter.com/

GovTwit.com• 250+ Agencies

• 450+ State and Local

• 90+ Members of Congress

@fema

@FDArecalls

Crowd-sourcing ideas to improve services

Communicating with / to citizens

Posting links to key information

Reporting incidents, sending alerts

Promoting events, surveys, studies, etc.

1. Why? Tie to mission, goals, objectives, needs, gaps.

Step 1: Go to Twitter.com

Step 2: Create an Account

Step 3: Find People to Follow

Step 4: Consider Alternate Tools

Step 5: Jump in the Stream (“dialoguing” vs. “doing”)

http://www.linkedin.com/home?trk=hb_logo

Groups

Recruit candidates for open positions

Find job candidate references/recommendations

Launch discussions with industry / other agencies

1. Why? Tie to mission, goals, objectives, needs, gaps.

http://www.facebook.com/teach

“I have never been one for networking of any kind, so I wasn’t really thrilled at the prospect of jumping into the world of social networking.

However, as I aspired to the ranks of the federal government’s Senior Executive Service, I realized that building coalitions and developing an extensive network of associates helps us collaborate and share best practices and provides for the flow of diverse ideas and diverse thinking.”

-Linda Cureton, NASA CIO, April 20, 2009http://fcw.com/Articles/2009/04/20/Cureton-comment.aspx

1. Why? Tie to mission, goals, objectives, needs, gaps.

Why/How do you use

?

http://www.youtube.com/thecoastguardchannel

http://www.youtube.com/thecoastguardchannel

http://www.youtube.com/user/USACEdotArmydotmil

Why/How do you us ?

http://www.vimeo.com/groups/nasagoddard

1. Why? Tie to mission, goals, objectives, needs, gaps.

Share your story

Capture knowledge of retiring employees

Recruit the next generation of public servants

What does RSS stand for?

a)Like K.I.S.S., only R.S.S.b)Rhapsodically Syncopated Soundc)Really Simple Syndicationd)None of the above

1. Why? Tie to mission, goals, objectives, needs, gaps.

Make it simple to receive your content

Make your message mobile

Keep citizens connected to you

Q. What’s the difference between a podcast and a vodcast?

A. Podcast = AudioVodcast = Video

Downloadable

Transforming Government

Transforming Government

1. Why? Tie to mission, goals, objectives, needs, gaps.

Provide public service announcements

Train / inspire your personnel (bite-size chunks)

Record important meetings / events

Step 1: Pick a Platform

Step 2: Create an Account

Step 3: Create Your Call

Step 4: Start/Record Call

Step 5: Edit and Post!

What has your Cell Phone taught you lately?

“Most cell phones today have more computing power

than was available to NASA during the

Apollo space program…”- Wes Ferguson, Author of

Moving at the Speed of Creativity

• Podcast Briefs (i.e. Guide by Cell)• Audio Books• Training / Courses• Emergent Information

http://www.faa.gov/wireless/info

Q. What’s the difference between a webcast and a webinar?

A. Webcast = One-Way

Webinar = Interaction

67

Synchronous Asynchronous Blended Interactive Engaging Video/Audio Streaming

Software Simulations Desktop/Application Sharing Chat – Instructor/Participants Breakout Rooms Polling Archives = On Demand!

1. Why? Tie to mission, goals, objectives, needs, gaps.

“Face-to-Face” with teleworkers

Gather national teams in one “place”

Mentor match-ups that defy distance

Lower-cost option for training (limit travel!)

http://delicious.com/akrzmarzick

http://epa.gov/widgets/

What’s the coolest name for an avatar in Second Life?a. Ichabod Issachar

b. Siegfried Lactanoid

c. Zedeka Nadezda

d. Horatio FizelmeisterSecond Life Avatar

Transforming Government

• Indemnification and limited liability: seeking to remove the indemnification clause (because agency officials cannot agree to tie their agency to unlimited liability in violation of the Anti-Deficiency Act), and to ensure that liability is limited and covered by federal law.

• Jurisdiction and choice of law: the proposed agreements must be governed by the law of the United States and by the relevant state law only in the absence of other federal law.

• FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act.

• Intellectual property: the proposed agreements recognize that our content is in the public domain.

• Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.

• Grandfather arrangements: previous "click through" agreements will be superseded by new agreements, making it possible to "cover" existing accounts, avoiding the need to close old accounts and rebuild content from scratch.

• Free Service: in every case so far, providers will not chargefederal account holders for the use of their services. These are not contracts; they are no-cost agreements. While fee-based “premium” services may be available from the same provider, those are separate arrangements for which the agency should proceed under traditional “procurement” processes.

Privacy

Employee Activity

Paperwork Reduction Act

Cookies

Records Management

Federal Advisory Committee Act (FACA)

For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf

http://www.whitehouse.gov/blog/Enhancing-Online-Citizen-Participation-Through-Policy/

RISKS

•Impersonation / info integrity

• Unwanted surveillance

• Compromised intelligence

• Infrastructure threats

RECOMMENDATIONS • Cybersecurity policy official

• National strategy

• Public awareness campaign

• Incident response plan

Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

RECRUITMENT

• Be cool / innovative

• Be where they are

• Boomers “retiring”

• Set clear boundaries

RETENTION • Use ‘em or lose ‘em!

• Knowledge transfer

• Alumni network

• Emergency corps

Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

1. Why? Tie to mission, goals, objectives, needs, gaps.

2. How? Decide which tools best meet goals.

3. What? Content is the key to success.

4. Who? Assign owner/contributors; define audience.

5. When? Create a schedule to implement and evaluate.

Blogs

eBooks

Mobile Phones

Podcasts

RSS

Social Bookmarking

Social Virtual Networking

Videos

Virtual Worlds (Second Life)

Web-Based Calling

Webcasts/Webinars

Wikis

• 3-D• Mobile / Clouds• Aggregation