SOCIAL NETWORKING AND MEDIA FOR EDUCATION,

OUTREACH AND COMMUNITY BUILDING

Greg JohllDirector, Cooperative Extension Technology Services

Molly ImmendorfInstructional Technology Specialist

Today’s Objectives

Introduce you to social networking, social media, Web 2.0 and cloud computing concepts, tips and possible pitfalls

Help you support your Cooperative Extension office faculty and staff when using social media and web 2.0 tools

Do you text message?

1. Yes2. No

Do you Facebook?

1. Yes, doesn’t everybody?

2. No, it’s not for me

Do you Twitter?

1. Yes- tweet, tweet!

2. No

Do you read at least one blog regularly?

A. Yes, I subscribe to 1 or more

B. No way

Do you have a blog?

Yes Not yet

Do you use YouTube?

A. Yes, for work (ex. I subscribe to the Cooperative Extension YouTube channel and/or I upload work-related videos to YouTube)

B. Yes, for personal useC. NoD. Not yet

What is Social Networking?

“A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”

What is Social Media?

“Social media is information content created by people using highly accessible and scalable publishing technologies.”

Social Media Revolution

Web 2.0 tools

Participatory Collaborative Integrated, often using RSS

Real Simple Syndication

Cloud computing

Computing on the cloud cautions Stability Finding your content

Accountability

Usernames and passwords Data breeches

Hackers Accidents

UWEX CE Cloud Computing Policy

Read the Terms of Service agreements You are personally liable Ownership

http://fyi.uwex.edu/it/2009/12/15/using-3rd-party-hosted-applications/

Workplace Policy

Does your county have policy on the use of social media? Best practices suggest 2 policies

Set expectations for all employees (personal use, other limitations, etc)

Operational guidelines for employees working in social media as part of their job

http://socialmediagovernance.com/policies.php

Workplace Responsibility

Responsibility-based culture Trust Individual accountability &

consequences

Questions?

Social Media Advantages

Usually free Can reach new audiences, new

networking Levels the playing field

Other advantages?

Social Media Disadvantages

Too much information Little separation between work & life Easy for users to overlook content

Other disadvantages?

Social Media Opportunities

Turn press releases into blogs Use impact reports for podcasts Opportunities for cross-promotions, link

traditional promotional outlets with social media

What social media opportunities have you created?

Your Social Media Challenges

What challenges do you face when trying to use/establish social media to promote

your programs?

Questions?

CE Technology Resources for You Cooperative Extension IT blog

http://fyi.uwex.edu/it/

Choosing Educational Technologies Technology Teaching Tips and Tools:

http://fyi.uwex.edu/edtech/

Tech Tuesdays

Manage Your Photos and Images with Flickr June 29, 2010

Organizing the Internet with Tags and Social Bookmarks July 27, 2010

Online Security August 24, 2010

Register at http://blogs.ces.uwex.edu/techservices/ (restricted to Cooperative Extension employees)

Tech Tuesdays -Archives

Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations

Facebook Tips Twitter Tips Bring the Web to You, RSS A Podcasting Primer

Archives at http://fyi.uwex.edu/edtech (not restricted)

Contact information

greg.johll@ces.uwex.edumolly.immendorf@ces.uwex.edu

Presentation available on SlideShare.net:

http://www.slideshare.net/mimmendorf