YOUR CUSTOMER ACQUISITION BLUEPRINT

In Under 1 Hour...

HOW TO BUILD

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HELP YOU CREATE A PLAN YOU CAN USE TO GROW YOUR CUSTOMER BASE

GOAL

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SIMPLE

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ACTIONABLE

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Who the heck is this guy?

My Name Is William Griggs

(I run)

(I work with local startups like)

(I help them with their)

Customer Acquisition StrategyGo-To-Market Strategy

aka how to launch and how to get customers

Podcast

70+interviews

Local Entrepreneurs & Business Experts

National Entrepreneurs & Business Experts

CONNECT WITH ME HEREwww.thestartupslingshot.com

wgriggs@thestartupslingshot.com@tssupdates

ENOUGHABOUT

ME

LET’S TALKABOUT YOU

How many of you are designers?

How many of you are marketers?

How many of you are entrepreneurs?

FOR THIS SESSION...

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YOU’RE ALL GOING TO BE LUMPED TOGETHER

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We Are All In The

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SAME BUSINESS

we all want...

to be great at what we dopeople to respect us for our workpeople to pay us for our workhappy customers

if you are great at what you do

people will respect you for your work

people will pay you for your work

your customers will be happy

you just need to be great

How do you become great?

there is a formula

Ability +

Visibility+

Credibility

Increase Your Ability +

Increase Your Visibility+

Increase Your Credibility

The 3 Components of a Successful CAB

Let’s get started!

1. Increase Your Ability

1. Increase Your Ability

Why?

1. Increase Your Ability

•Be the best at something•Increases your confidence•Increases your willingness to “sell”•Increase your prospect to client conversion rate

•Be able to sell complimentary services•Increase the quality of your work

•Happier customers•Happier you

Why?

1. Increase Your Ability

How?

Simple

1. Increase Your Ability

Ask the following questions:•What are the latest trends in my industry?•How can I differentiate myself?•How can I strengthen your strong suits?

How?

Simple

1. Increase Your AbilityHow?

Schedule 3 Hours of Learning Time Per Week

Focus On One Topic Per Month

Actionable

1. Increase Your Ability

Tools

1. Increase Your Ability

PodcastsConferencesBooksAudio BooksLynda.comTeamTreehouse.com

Tools

1. Increase Your Ability

Impact

1. Increase Your Ability

An Increase In Skill

An Increase In Confidence

Business Growth

The Impact

2. Increase Your Visibility

2. Increase Your Visibility

Why?

2. Increase Your Visibility

•People will come to you•People will sent people to you

•Increase in the number of prospects•Increase in revenue

•The ability to charge a premium•The ability to work on what you want

Why?

2. Increase Your Visibility

How?

Simple

2. Increase Your Visibility

Get social offline

How?

Simple

3 Hours Per Week

2. Increase Your Visibility

Tools

Actionable

2. Increase Your Visibility

Create, Attend, & Speak At Events•Innovation Nashville•Chamber of Commerce•Meetup.com•Nashcocktail•Geek Breakfast•WaterCooler•Geek Social

Tools

Actionable

2. Increase Your Visibility

Impact

Actionable

2. Increase Your Visibility

Bigger Network

More Referrals

More Prospects

More Clients

More Money

The Impact

Actionable

3. Increase Your Credibility

3. Increase Your Credibility

Why?

3. Increase Your Credibility

It’s the final piece of the puzzle

It pulls everything together

It’s helps convert your visibility and ability into profitability

Why?

3. Increase Your Credibility

How?

3. Increase Your Credibility How?

Simple

Partner with people or organizations who are already credible

3. Increase Your Credibility

Tools

3. Increase Your Credibility Tools

Actionable

Build A Relationship With Them

Engage Them On Social Media

Guest Blog For Them

Co-Host A Webinar With Them

Increase Your Ability +

Increase Your Visibility+

Increase Your Credibility

CAB Framework

Apply this framework to your business

Next Steps

Schedule time to execute your plan

Next Steps

Customer YouShift In Power

THE RESULT

You Will Be HAPPIER

You Will Make More MONEY

BONUS:

11 Ways Your Current Customers Can Help You Land New Ones

BONUS:

P1: Increase Your Close Rate

understand your customers’ decision making process

1

secure a referral

2

secure a testimonial

3

develop a case study

4

ask them what they care about

5

P2: Find New Customers

understand how they found you

6

figure out what trade shows and conferences they attend

7

find out what trade associations your customers belong to

8

ask your customers what networking events they attend

9

get your customers to tell you what industry related publications they read

10

quiz your customers on what industry related websites they visit

11

CONCLUSION

What are you waiting for?

You know why

You know how

You have to the tools

It’s Up To

YOU

what are you going to do with what you just learned

Do Something! Do Nothing!

it’s your choice

Did you learn anything?

@tssupdates

Did you hate it?

@tssupdates

Did you love it?

@tssupdates

I want to hear from you.

@tssupdates

Questions?

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