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YOUR CUSTOMER ACQUISITION BLUEPRINT In Under 1 Hour... HOW TO BUILD #pcn12wantmore
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Build Your Customer Acquisition Blueprint In Under 1 HourIt's easier than you think and I will help you do it.In this session I will walk you through a framework for finding and landing customers. If you want more customers, sign up for this session.Still not convinced?To sweeten the deal, I will also share with you 11 ways I've found to harness my current customers to land new ones.About Me:I am a startup marketing nerd that helps startups craft and implement their go-to-market and customer acquisition strategies. You can find more about me at TheStartupSlingshot.com (where I have interviewed 70+ super smart entrepreneurs), or follow me on Twitter @tssupdates.
Transcript of Want more customers? #pcn12
YOUR CUSTOMER ACQUISITION BLUEPRINT
In Under 1 Hour...
HOW TO BUILD
#pcn12wantmore
HELP YOU CREATE A PLAN YOU CAN USE TO GROW YOUR CUSTOMER BASE
GOAL
#pcn12wantmore
SIMPLE
#pcn12wantmore
ACTIONABLE
#pcn12wantmore
Who the heck is this guy?
My Name Is William Griggs
(I run)
(I work with local startups like)
(I help them with their)
Customer Acquisition StrategyGo-To-Market Strategy
aka how to launch and how to get customers
Podcast
70+interviews
Local Entrepreneurs & Business Experts
National Entrepreneurs & Business Experts
ENOUGHABOUT
ME
LET’S TALKABOUT YOU
How many of you are designers?
How many of you are marketers?
How many of you are entrepreneurs?
FOR THIS SESSION...
#pcn12wantmore
YOU’RE ALL GOING TO BE LUMPED TOGETHER
#pcn12wantmore
We Are All In The
#pcn12wantmore
SAME BUSINESS
we all want...
to be great at what we dopeople to respect us for our workpeople to pay us for our workhappy customers
if you are great at what you do
people will respect you for your work
people will pay you for your work
your customers will be happy
you just need to be great
How do you become great?
there is a formula
Ability +
Visibility+
Credibility
Increase Your Ability +
Increase Your Visibility+
Increase Your Credibility
The 3 Components of a Successful CAB
Let’s get started!
1. Increase Your Ability
1. Increase Your Ability
Why?
1. Increase Your Ability
•Be the best at something•Increases your confidence•Increases your willingness to “sell”•Increase your prospect to client conversion rate
•Be able to sell complimentary services•Increase the quality of your work
•Happier customers•Happier you
Why?
1. Increase Your Ability
How?
Simple
1. Increase Your Ability
Ask the following questions:•What are the latest trends in my industry?•How can I differentiate myself?•How can I strengthen your strong suits?
How?
Simple
1. Increase Your AbilityHow?
Schedule 3 Hours of Learning Time Per Week
Focus On One Topic Per Month
Actionable
1. Increase Your Ability
Tools
1. Increase Your Ability
PodcastsConferencesBooksAudio BooksLynda.comTeamTreehouse.com
Tools
1. Increase Your Ability
Impact
1. Increase Your Ability
An Increase In Skill
An Increase In Confidence
Business Growth
The Impact
2. Increase Your Visibility
2. Increase Your Visibility
Why?
2. Increase Your Visibility
•People will come to you•People will sent people to you
•Increase in the number of prospects•Increase in revenue
•The ability to charge a premium•The ability to work on what you want
Why?
2. Increase Your Visibility
How?
Simple
2. Increase Your Visibility
Get social offline
How?
Simple
3 Hours Per Week
2. Increase Your Visibility
Tools
Actionable
2. Increase Your Visibility
Create, Attend, & Speak At Events•Innovation Nashville•Chamber of Commerce•Meetup.com•Nashcocktail•Geek Breakfast•WaterCooler•Geek Social
Tools
Actionable
2. Increase Your Visibility
Impact
Actionable
2. Increase Your Visibility
Bigger Network
More Referrals
More Prospects
More Clients
More Money
The Impact
Actionable
3. Increase Your Credibility
3. Increase Your Credibility
Why?
3. Increase Your Credibility
It’s the final piece of the puzzle
It pulls everything together
It’s helps convert your visibility and ability into profitability
Why?
3. Increase Your Credibility
How?
3. Increase Your Credibility How?
Simple
Partner with people or organizations who are already credible
3. Increase Your Credibility
Tools
3. Increase Your Credibility Tools
Actionable
Build A Relationship With Them
Engage Them On Social Media
Guest Blog For Them
Co-Host A Webinar With Them
Increase Your Ability +
Increase Your Visibility+
Increase Your Credibility
CAB Framework
Apply this framework to your business
Next Steps
Schedule time to execute your plan
Next Steps
Customer YouShift In Power
THE RESULT
You Will Be HAPPIER
You Will Make More MONEY
BONUS:
11 Ways Your Current Customers Can Help You Land New Ones
BONUS:
P1: Increase Your Close Rate
understand your customers’ decision making process
1
secure a referral
2
secure a testimonial
3
develop a case study
4
ask them what they care about
5
P2: Find New Customers
understand how they found you
6
figure out what trade shows and conferences they attend
7
find out what trade associations your customers belong to
8
ask your customers what networking events they attend
9
get your customers to tell you what industry related publications they read
10
quiz your customers on what industry related websites they visit
11
CONCLUSION
What are you waiting for?
You know why
You know how
You have to the tools
It’s Up To
YOU
what are you going to do with what you just learned
Do Something! Do Nothing!
it’s your choice
Did you learn anything?
@tssupdates
Did you hate it?
@tssupdates
Did you love it?
@tssupdates
I want to hear from you.
@tssupdates
Questions?
#pcn12wantmore
