WALTER BENJAMIN

&The Decay of Aura

byDiane Rarick

Walter Benjamin was a Marxist literary critic

whose most popular essay “The Work of

Art in the Age of Mechanical

Reproduction” examined the connection between art and technology.

His theory is that aura is a “strange web of space and time” or “a distance as close as it can be.” Aura is associated with the traditional, nostalgic notions of artwork and is lost with the onset of photography.

A sense of awe is perceived from its unique existence at the place where it happens to be.

The aura of artwork is portrayed through

its presence in time and space

Aura implies authenticity but there is no authenticity without its destruction in mechanical reproducibility. Confronted with its manual reproduction the original preserved all its authority.

The uniqueness of a work of art is inseparable from its being imbedded in the fabric of tradition.

The destruction of aura in mechanical reproduction signals the passage from the artwork as cult to the artwork as exhibit.

Technical reproduction can put the

copy of the original into situations

which would be out of reach for the

original itself.

With the emancipation of the various art practices from ritual go increasingopportunities for the exhibition of their products.

Breaking the distance is widely accepted & favored

The contemporary masses desire to bring things closer spatially and humanly, while uniqueness is rejected

by accepting its reproduction.

Photographs are infinitely reproducible and are detached from the aura of the original.

Early photographs retained some

measure of aura by focusing on the

human countenance – but as

photography took on other subjects,

“the exhibition value for

the first time shows its superiority to

the ritual value.”

The instant the criterion of authenticity ceases to be applicable to artistic production, the total function of art is reversed.

The work of work of art becomes designed for reproducibility.

A film actor’s performance isn't whole,

it is done in several takes and

camera angles. The connection to

the audience is presented by a

camera.

The artistic performance of a stage actor is presented to the public by the actor in person; the actors aura is present.

Film responds to the shriveling of aura with an

artificial build-up of the personality outside

the studio.

The movie star is born to promote the art of film

Mechanically reproduced images, however perfect they are, are missing the point of presence—the presence of the object—that gives it its aura.

The loss of aura is now based in nostalgia.

Mechanical reproduction makes

way for modern experiences to

enhance our future.