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Media technologiesN E W S L E T T E R | 2 0 1 2
Editorial June 6, 2012:
Media is changing and so are we, page 3
Page 16:Smart interaction in mobile and media
Media technology event on Tuesday 25.9.2012
at 14:00
Contents Page
Gettingthemessageright 5
Tabletdevicesineducation 7
Socialreadingenrichesreadingexperience 8
Fromdatatodecision-VisualAnalytics 9
Personalprofileeconomywithsemantics 10
MunicipalityreforminOwela 11
Findingkeymomentsinvideo 12
Alookisworthathousandwords 13
Atoolforurbanandconstructionplanning-
AugmentedReality 14
Futuretravelcatalogue 15
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The media and communication industry is changing fast. Especially the tablet and smartphone revolution is accelerating the migration towards
digital media, which more and more often is mobile. This poses a big pressure also on research. As a consequence, VTT is reorganising its research in media and context topics to better meet the changing customer needs. Research in user behaviour and business models is enhanced, as well as research in new interaction technologies.
This newsletter reflects the topics that we at VTT are currently focusing on. Finding the optimal media mix for efficient advertising is one such item. Despite the trend toward digital media, it is important to remember that print still is a central – if not the major – channel for advertisements and editorial content. Understanding the user is the key to success here as elsewhere. Social media is currently a megatrend and it is fascinating how it can be applied to something as traditional as – book reading. Our research shows, that social networks of like-minded readers clearly
increase the reading experience. In another project, our social media platform Owela was successfully applied for citizen discussion concerning the municipality reform in Finland.
As noted above, tablets are spreading everywhere; also into schools. There, they grant a smoother integration to the classroom setting than traditional laptops. Together with our customers and partners, we have a lot of efforts going on around managing content and data. Our long-time work in personal profile economy is guided by a vision to provide individuals better control over their personal data as well as to create privacy preserving, trusted ways of exchanging profile information between the private and public sector. Visual analytics is another approach that gives novel insights into large data masses. When it comes to video content, we presented a novel solution at the Mobile World Congress for creating video summaries.
Using augmented reality as a tool to urban planning and construction is an area where we possess world leading skills, that has
accumulated over several years. We have identified this area as our foremost growth arena. Collaboration tools are newer to us, but we see collaboration as a very potential field as work over distance is becoming more and more central in our work lives. Currently we are concentrating on visual tools increasing the thrust between participants in video conferences.
The stories in this newsletter are meant to be short and easy-to-read snapshots of our current research. Hopefully you will find them interesting and relevant. We are always ready to explain the results further and to find out ways to utilize them as well as to create totally new ideas.
Summer Greetings!
Caj SödergårdResearch ProfessorDigital Media
Editorial
Media is changing and so are we
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Getting the message rightAdvertisers expect that their
messages and advertisements
will be planned and executed
in the right media at the right
moment in time and space, in
order to effectively and efficiently
reach the target group in the
right mood. However, having
the right media mix is getting
more and more complicated.
New alternatives compete for
consumers’ time – and thus for
advertisers money – and new
technologies are changing media
consumption habits.
In respect of media advertisement
buying and selling activities, the
discussion is shifting from different
media or channels into different media
brands. Thus, there is a need for better
understanding of how to reach and
impact consumers with advertisements
regardless of the platform on which they
are consumed. Not only is it important
to understand how many people have
exposed to a certain media, but also
who have exposed to the advertising
message, and more importantly, what
was the response to the message.
Print Power and VTT are carrying out a
study on how European consumers from
13 countries perceive print advertising.
The objective of the study is to better
understand the role of print products in
the lives of Europeans. The first results for
Finland, Norway and UK were presented at
Drupa in May (www.drupa.com), and more
results will be available after the summer.
MoreinformationAnu Seistoanu.seisto@vtt.fi
Anna Viljakainenanna.viljakainen@vtt.fi
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Mobile devices provide fast access
to the internet and to versatile
digital learning materials regardless
of time and place. However,
new technological solutions and
practices need to be introduced step
by step, with a good understanding
of the users and the learning
contexts.
Tablet devices in education
Our study on the use of tablet
devices in school showed
that the smooth integration to
the current classroom setting is a clear
advantage of the tablets over the laptops.
Furthermore, the results indicate that the
technology supports adoption of new
approaches to teaching and learning and
may promote informal and self-directed
learning. To increase the efficient use of
technology in schools, investments on
infrastructure and training are necessary.
Watch our video ”Mobile technology in
education” (VTTFinland) on YouTube:
MoreinformationMaija Federleymaija.federley@vtt.fi
See the full report of the user study
on the website of Next Media-research program.
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Social reading enriches reading experience
Digital social reading services
have the possibility to expand both
traditional and digital reading. VTT,
together with Bonnier Books, studied
book club members’ attitudes
towards different social reading
concepts.
The study was conducted within
Next Media research programme.
Many respondents of the questionnaire
(N=1316) saw that online networks of
like-minded readers enhance social
interaction around books and thus enrich
the reading experience. The concepts
that support finding new books and
social hobby-related problem solving are
the most desired ones.
The near future prospects are
promising for digital social reading
services: While only 3,5% of the
respondents were currently (autumn
2011) reading eBooks on mobile
devices, 26% plan to do that within
2 years. In 4 years, 48% of the
respondents imagine they will read both
printed and digital books depending on
the context.
MoreinformationTimo Kuulatimo.kuula@vtt.fi
See the report at Internet.
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Visual Analytics – From data to decisionVisual Analytics is a recent approach
for finding knowledge and insight
from data masses. It is a new multi-
disciplinary research area, defined as
“the science of analytical reasoning
facilitated by interactive visual
interfaces”. It provides visual tools
to support analytical reasoning and
decision making. Visual Analytics
uses the human capacity to perceive,
understand and reason from visual
representations. Data management
and data mining techniques are
utilized to derive information from
massive, dynamic, complex and
often conflicting data.
Visual Analytics uses the human capacity
to perceive, understand and reason from
visual representations. Data management
and data mining techniques are utilized
to derive information from massive,
dynamic, complex and often conflicting
data.
Visual analytics has been an active research
area in VTT since 2007. In addition, VTT
has long expertise in the building blocks
of Visual Analytics: user interfaces and
interaction technologies, information
visualisation, both in 2D, 3D and virtual
environments, data management and
integration, and data mining.
The attached pictures are from a Visual
Analytics pilot, constructed for analysis of
energy efficiency and indoor conditions of
buildings.
MoreinformationPaula Järvinen paula.jarvinen@vtt.fi
Social reading enriches reading experience
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VTT has been actively developing
new technologies for recommending
content easily and intelligently to the
users of digital services. This goes
hand in hand with the idea of semantic
profiling systems, which allow the
users to define their interests with the
help of semantic web. These methods
have been tested and demonstrated
already in various pilot projects. Our
Semantic Portable Profile service
supports the creation and utilisation
of semantic user profiles that can be
used in multiple services with the user
in control.
Our future vision is to provide individuals
better control over their personal data
as well as to create privacy preserving,
trusted ways of exchanging profile
information between private and public
sector. We supply content providers with
consulting, design and implementation
services in using semantics to facilitate
better matching of content with users’
true needs and requirements.
For a related video, see YouTube
MoreinformationAsta Bäckasta.back@vtt.fi
Sari Vainikainensari.vainikainen@vtt.fi
Personal profile economy with semantics
Profile service at
profile.vtt.fi
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Personal profile economy with semantics
Profile service at
profile.vtt.fi
The Ministry of Finance used VTT’s
Owela platform for two months for
public citizen discussion concerning
the municipality reform in Finland.
Each of the 18 regions had their
own discussion space that aimed at
helping decision makers and citizens
to share thoughts and opinions. For
the Ministry of Finance, the online
discussions provided material
that can be used in the further
preparation of the municipality
reform.
Municipality reform in Owela
A lot of activity was expected, since the
topic has been heavily debated in media.
More than 300 people participated in the
discussion and contributed thousand
comments. This indicates that there is
room for online citizen discussion and this
opportunity could be advertised more.
Online collaboration also requires strong
commitment and active participation of
the “challenge owners”.
The Owela platform has been used in
more than 60 co-creation projects with
companies and public sector. It provides
good means for direct interaction
between different stakeholders in various
development processes.
MoreinformationPirjo Näkkipirjo.nakki@vtt.fi
owela.vtt.fi
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Our lives are more and more
captured on video. We meet video
devices daily; surveillance cameras
control our safety, the surprising
events of our lives are often
captured with smart phones and
the most important moments are
recorded with camcorders for later
reminiscing. Creating video content
is easy, but finding a specific event
and editing the content is still a
difficult and time consuming task.
Finding key moments in video
VTT has created video technology to
automatically analyse series of video
clips in order to find the key moments.
The analyses results can be combined
to other existing information such as
context. The technology can be adopted
for different application domains from
media entertainment to industry and
security.
An example of the developed technology
was presented in Mobile World Congress
2012. The Finnish tourism related content
on the video wall was automatically
summarised to summer, winter and night
video presentations. This was done
using advanced automatic video analysis
algorithms and video coding tools.
MoreinformationJohannes Peltolajohannes.peltola@vtt.fi
Sari Järvinensari.jarvinen@vtt.fi
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Communication is in key role when
collaborating either face-to-face
or over network. For successful
communication, it is necessary
for the participants to understand
at each time instant, who is the
source and who are the targets of
the information, whether in aural
or written form. This refers to the
need of supporting awareness. A
special case of awareness is gaze
awareness, which is known to help
communication e.g. by indicating
turn taking, and to build trust
between participants.
A look is worth a thousand words
VTT is developing a teleconferencing
system “Hydra” in the on-going project
“ColPro” (Collaboration Environments for
Global Distributed Product Processes).
This system simulates a meeting, where
the participants are sitting around a table
face-to-face. The focus is in investigating
possibilities to maintain gaze awareness
between multiple remote users. Gaze
awareness between participants will be
supported by using multiple displays
and cameras. In the demonstration, the
participants can also collaboratively
interact and make comments e.g.
on a common document, image or
3D representation. In ColPro, the
technologies are planned to be applied
particularly to industrial production and
maintenance applications.
Welcome to see the demonstration at our
Media Technology Day in September!
MoreinformationSeppo Valli seppo.valli@vtt.fi
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Would you like to know what kind of
view of the neighboring block you will
have from your back garden, or your
balcony, when the planned housing is
eventually completed? And how will
that yet-to-be-built office building look
standing on that empty plot you can
see on the screen of your smart phone
or iPad? This is the cue for Augmented
Reality applications that VTT has
been getting to grips with. Combining
technology originally developed
for video and mobile games with
positioning software has created new
application areas that include urban
and construction planning and interior
design.
A tool for urban and construction planning
Augmented Reality
The practical applications developed
by VTT are the first of their kind in the
world, and have caused a considerable
stir both at home and abroad. Examples
of recent applications, produced in co-
operation of VTT and Finnish Consulting
Group FCG Oy, are the visualizations for
the Kämp Tower building in Helsinki and a
projected hotel to Raseborg city officials
in demanding decision making cases. In
MoreinformationCharles Woodward charles.woodward@vtt.fi
both cases the VTT-developed technology
was used to place a sketch of the building
in its natural environment. The same images
could be examined on site by using, among
other means, a smart phone camera display.
For related videos, see: www.youtube.com/user/VTTAugmentedReality
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MoreinformationCharles Woodward charles.woodward@vtt.fi
Together with UPM and Finnish Tourist
Board, VTT created a unique cross-
media concept for binding printed
media together with digital content.
Concept was demonstrated at UPM
stand at the Drupa print media fair
(www.drupa.com) with an installation
consisting of big screens, specially
designed reading chairs and Insider’s
Guide to Finland travel catalogues.
Future travel catalogue
In the demonstrator, users could relax on
the chair, at the same time experiencing
an audiovisual ride through Finland.
Audiovisual experience was automatically
orchestrated by a software, which
followed the pages of the catalogue, as
users flipped through them.
Detection of the catalogue pages is
based on a VTT-developed visual
detection method, which is able to
identify small tags added to the pages.
MoreinformationTatu Harviainentatu.harviainen@vtt.fi
VTT welcomes you to our annual
Media technology event on Tuesday 25.9.2012 at 14:00in the address Innopoli 1, Leonardo auditorium, Otaniemi, Espoo
Our guest speaker this year will be Dr.Ville-VeikkoMattilafromNokiaResearchCenterMediaLaboratory.
Other interesting presentations cover topics such as the foresights to the future of broadcasting, thoughts and tools of digital content providing, and how users can be involved in developing new digital services. We will also hear news from the current research in the media and mobile technology arena, and have the opportunity to watch and play with a number of demonstrations provided by our researchers. Last but not least, the buffet will be open until late afternoon.
You will receive a separate invitation but please make a note in your calendar already now!
Smart interaction in mobile and media
Business from technology
Technology and market foresight • Strategic research • Product and service development • IPR and licensing • Assessments, testing, inspection, certification • Technology and innovation management • Technology partnership
MoreinformationHarri Nurmi harri.nurmi@vtt.fi