The Future of Brand Storytelling

Jodi Schiller, CEONew Reality Arts

@jodischiller

Virtual Reality

• Games • Characters can talk to you and you

can talk back. • Characters can transmit something

to your screen so when you look away it stops.

Potential Interactions

Marketing Engagements • Connect the app to tracking software to see

whether or not your customers are making a purchase based on that experience.

• In app purchase with product placement so customer can order the product and have it delivered to their house or for store pick up.

• Tailor the experience based on past purchasing history or interest by linking it to their Facebook account.

• Offer discounts

Mixed Reality• Augmented experiences can draw

customers into your stores or kiosks. • On location virtual reality headgear

can then launch customers into many different kinds of virtual experiences ranging from fully rendered stories, social engagements, future perspectives – the list is infinite.

WHAT IS REALITY?

The Multireality

Prediction #1

Prediction #2

Prediction #3

Prediction #4

Prediction #5

Connect with me

www.newrealityarts.comTwitter: @jodischiller Email: jodi@newrealityarts.com

Follow me to hear my five predictions for the next five years of brand storytelling!