Date Client’s name

AGENCY PRESENTATION 2014

Social Media landscape

Belgium in 2014, some relevant figures

•  5.500.000 Facebook members •  5.000.000 mobile surfers per day •  3.000.000 smartphones •  2.000.000 LinkedIn members •  1.400.000 registered .be domains •  170.000 active Twitter users

Our competences 6 years hands-on experience in social media

Senior multilingual experts

Dedicated to Social Media & Social PR

creativity

Strong conversation knowledge skills

ROI minded

Act as a partner

Content Strategy

STOP SELLING NOW

START TELLING FIRST

76% of consumers don’t believe companies tell the truth while using advertising

The world has changed

78% of consumers believe recommendations by other people

The world has changed

People expect brands to listen, understand and interact with customers

in a human-friendly way

Brands need to engage with their stakeholders by talking « with »

and not « at » them

Social media is outperforming other media in making conversations

happen

Combine traditional marketing with conversational marketing

Social Media, Social PR & Web help us make brands

conversational

à  

à  

IMPA

CT

TIME

earned media

owned media

paid media

⌂  Own advertising ⌂  Bannering ⌂  Content & social

ads

⌂  Blog mentions ⌂  Social sharing ⌂  Influencer

activation

⌂  Brand.com ⌂  Facebook page ⌂  microsite

Use the right mix of Paid, Owned & Earned Media

The 70/30 principle

EMOTIONAL RATIONAL

COMMUNICATION TERRITORY

CURATION RECYCLE CREATION UGC*

SEO MINDED

Content creation

* UGC = User Generated Content

How we generate and manage content

Content committee

Editorial calendar

Community management

• Key subjects definition • General communication

• Creation on basis of the content ressources

• Message adaptation following content ressources

•  Daily management

AN

ALY

SIS

What do we do at Voice?

The strength of a communication group

A dedicated team

References

Contact person

steven@voice.be

+32 (0)491 11 30 16