Voice agency 2014
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Transcript of Voice agency 2014
Date Client’s name
AGENCY PRESENTATION 2014
Social Media landscape
Belgium in 2014, some relevant figures
• 5.500.000 Facebook members • 5.000.000 mobile surfers per day • 3.000.000 smartphones • 2.000.000 LinkedIn members • 1.400.000 registered .be domains • 170.000 active Twitter users
Our competences 6 years hands-on experience in social media
Senior multilingual experts
Dedicated to Social Media & Social PR
creativity
Strong conversation knowledge skills
ROI minded
Act as a partner
Content Strategy
STOP SELLING NOW
START TELLING FIRST
76% of consumers don’t believe companies tell the truth while using advertising
The world has changed
78% of consumers believe recommendations by other people
The world has changed
People expect brands to listen, understand and interact with customers
in a human-friendly way
Brands need to engage with their stakeholders by talking « with »
and not « at » them
Social media is outperforming other media in making conversations
happen
Combine traditional marketing with conversational marketing
Social Media, Social PR & Web help us make brands
conversational
à
à
IMPA
CT
TIME
earned media
owned media
paid media
⌂ Own advertising ⌂ Bannering ⌂ Content & social
ads
⌂ Blog mentions ⌂ Social sharing ⌂ Influencer
activation
⌂ Brand.com ⌂ Facebook page ⌂ microsite
Use the right mix of Paid, Owned & Earned Media
The 70/30 principle
EMOTIONAL RATIONAL
COMMUNICATION TERRITORY
CURATION RECYCLE CREATION UGC*
SEO MINDED
Content creation
* UGC = User Generated Content
How we generate and manage content
Content committee
Editorial calendar
Community management
• Key subjects definition • General communication
• Creation on basis of the content ressources
• Message adaptation following content ressources
• Daily management
AN
ALY
SIS
What do we do at Voice?
The strength of a communication group
A dedicated team
References