Post on 30-Oct-2014
description
Đặc điểm người dùng Mobile Internet Việt Nam
Phần 1
Source: Vietnam Mobile Internet User – Google 2013
Thông tin mẫu
2013 2012 20110
10
20
30
40
50
60
70
40 45
636055
37FemaleMale
2013 2012 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
55 + Years45 - 54 Years35 - 44 Years25 - 34 Years18 - 24 Years
2013 2012 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3 years or longerMore than 2 years up to 3 yearsMore than 1 year up to 2 years7 to 12 months4 to 6 monthsUp to 3 months
2011 2012 20130.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
26.232.3
19.7
Các chức năng di dộng
2013 2012 2011
8997 91
56
46
32
74 7469
9893
0
Touchscreen Linear (Touchscreen) Full keypadLarge display Ability to download and install apps
Các chức năng di dộng
2013 2012 2011
89
97
91
5646
32
74 7469
9893
0
Touchscreen Full keypad Linear (Full keypad)Large display Ability to download and install apps
Các chức năng di dộng
2013 2012 2011
89
97
91
56
46
32
74 74 69
9893
0
Touchscreen Full keypad Large displayLinear (Large display) Ability to download and install apps
Tần suất sử dụng…
2013
2012
2011
0% 50% 100%
81
60
41
Mobile Web
Multiple times per day
Once a day
Few times a week Once a weekFew times a month Once per monthLess than once a month
Never
77%
10%
9%1%2%1%
Apps 2013
Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month
2013
2012
2011
0% 50% 100%
75
42
29
Mobile Mail
Multiple times per day
Once a day
Few times a week Once a weekFew times a month Once per monthLess than once a month
Never
2013
2012
2011
0% 50%100%
72
53
56
Desktop WebMultiple times per day
Once a day
Few times a week Once a weekFew times a month
Once per month
Less than once a month
Never
Don't know/ no answer
Số lượng app hiện có trên smartphone
1 - 2 apps
3 - 4 apps
5 - 6 apps
7 - 8 apps
9 - 10 apps
11 - 15 apps
16 - 20 apps
21 - 50 apps
51 apps or more
0 5 10 15 20 25 30
8
12
14
6
13
9
8
17
12
7
8
11
4
11
10
9
21
17
1
7
10
5
14
16
13
25
9
201320122011
Mean: 23 – 31 – 25
Use: 9 – 8 – 7Paid: 9 – 5 - 11
Số ngày dùng smartphone trong 7 ngày qua
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
70
64
38
7 out of 76 out of 75 out of 74 out of 73 out of 72 out of 71 out of 70 daysDon't know/ no answer
Nơi từng sử dụng smartphone
Somewhere else
Doctor's office
Airport
School
At a social gathering/function/event
Public transport
In a store
Restaurant
On-the-go (e.g., while commuting, walking)
Work
Cafe or coffee shop
Home
0 20 40 60 80 100 120
8
47
56
69
71
74
75
76
77
91
93
97
201320122011
Mức độ sử dụng smartphone/computer để truy cập Internet tăng hay giảm?
59%28%
13%
Smartphone
45%
37%
16%
Computer
Spent more time online with this deviceSpent about the same amount of time online with this deviceSpent less time online with this deviceDon't know/ no answer
Khi truy cập Internet bằng smartphone...
None of these
Do not do other things while I use the Internet on my smartphone
Play video games
Read a book
Watch television programs (online or offline)
Watch movies (online or offline)
Use the Internet on another Internet enabled device
Read the newspaper or a magazine
Listen to music of any type
Doing any of these activities (net)
0 10 20 30 40 50 60 70 80 90 100
08
31364145
556264
91
201320122011
Thói quen sử dụng smartphone
I do not do any of these activities with my smartphone
Used online/mobile coupons for shopping
Watched full episodes of TV programme online
Searched for restaurants or pubs/bars
Searched for travel-information or holidays
Downloaded or bought ringtones, wallpaper, applications (apps) or other content
Used an application (app)
Looked up directions or used a map
Used a search engine for a general search
Reviewed websites, blogs or message boards
Read news on newspaper or magazine portals
Accessed a social network
Emailed (sent or read)
0 10 20 30 40 50 60 70 80 90
02
333335
41424344
4861
666767
707071717172
788181828282
201320122011
Tần suất tìm kiếm bằng smartphone/computer
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
67
43
33
11
14
10Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
83
74
81
7
11
7Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month
Tìm kiếm thông tin cửa hàng trong khu vực
2013
2012
2011
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
37
16
19
11
10
8
29
30
20
3
6
5Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a monthNever
0
20
40
60
8074 60 54 47
3
4756 52
20 13
35
5437
20 17
201320122011
Tần suất xem video trên smartphone/computer
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
49
30
10 6 4
29 30
16 14 1322 23
1520 19
201320122011
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
70
80 74
21
4 1 0
47
34
125 3
50
31
14
3 1
201320122011
Tần suất truy cập vào mạng xã hội trên smartphone/computer?
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
70
80
90 80
11 4 2 2
55
208 7 9
38
1812 12
19
201320122011
Daily (net) Weekly (net) Monthly (net) Less than once a month
Never0
10
20
30
40
50
60
70
80
90
100 87
8 2 1 1
72
155 3 5
72
157 3 4
201320122011