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Video Agency Ca Small Biz of Year

Cancer CrusherOwen VideoThevideospot.net

Grab Attention

Fill the Middle UpWith Good Content

Repeat.

Ask for an Action

AudienceV(X) = F(AF

c)Format

ClickThru

Pre qualify your viewers before sending them video content.

Use proven script formulas for your video ads & content videos.

Proven script formulas for video ads & content videos.

X

Ready To Buy

Research

Top of Funnel

Snappy Headline : Engage the viewer with a quick sentence to reinforce their viewing decision.

Pitch Condition : Introduce the product you’re going to reference later.

Body Copy: Hit them with value !!

Credibility : Use a Testimonial or Case Study. This is a great place to have a guest.

Offer : Your call to action.

Music : Creates emotion and frames the mood of the ad as upbeat, eerie, scary, etc…

Images: Made mostly of stills, the frame is always moving to simulate live action video.

Text: Totally watchable with the sound off.

Engagement: 13m views to date. This is an evergreen piece with sharability built in.

Snappy Headline

Conditioning

ASk

TOTALLY PURE RAGING

CONTENT

0:10

0:25

1:30

The 5 Point Formula

CASE STUDY : RETAIL OUTLET5 Point Ad Format

Drive to Pop Up on Website

1,000 organic views in 3 hours

2 Inquiry’s on Website

$1831 in Sale within 48 hours

*His audience is only 5% the size of Frank’s audience

Weird Thumbnail Facts

Increase CTR by 1000%

Facebook Videos Autoplay

Flash for a bazzillionth of a second

Not like YouTube

Appear on Right Side Column

Appear in Newsfeed

Appear in Video Player

5.67

2.32

10.74

Ebook cover. Minimal face time or eyeballs. TextLives high on the image so viewers see it. Uses the word – Download. Image changes 100% when video starts. This is def an ad.

More human. More eyeballs. More connection. Text lives lower on the image – less noticeable. More consistent with the video. Text first then image.

Now reads left to right. Human first. Text far more de-emphasized. Lots of contrast when video starts.

• Scripting Templates• Live Stream Gear• Production Tips• Marketing Blueprints

• Bit.ly/VMAtoolkit

Questions?

Owen VideoThevideospot.net

@owenhemsath