Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016
-
Upload
social-fresh-conference -
Category
Marketing
-
view
84 -
download
0
Transcript of Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016
![Page 1: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/1.jpg)
![Page 2: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/2.jpg)
10,000+ SubscribersGuest on SME Podcast
Video Agency Ca Small Biz of Year
Cancer CrusherOwen VideoThevideospot.net
![Page 3: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/3.jpg)
![Page 4: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/4.jpg)
Grab Attention
Fill the Middle UpWith Good Content
Repeat.
Ask for an Action
![Page 5: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/5.jpg)
AudienceV(X) = F(AF
c)Format
ClickThru
Pre qualify your viewers before sending them video content.
Use proven script formulas for your video ads & content videos.
Proven script formulas for video ads & content videos.
X
![Page 6: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/6.jpg)
![Page 7: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/7.jpg)
Ready To Buy
Research
Top of Funnel
![Page 8: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/8.jpg)
Snappy Headline : Engage the viewer with a quick sentence to reinforce their viewing decision.
Pitch Condition : Introduce the product you’re going to reference later.
Body Copy: Hit them with value !!
Credibility : Use a Testimonial or Case Study. This is a great place to have a guest.
Offer : Your call to action.
Music : Creates emotion and frames the mood of the ad as upbeat, eerie, scary, etc…
Images: Made mostly of stills, the frame is always moving to simulate live action video.
Text: Totally watchable with the sound off.
Engagement: 13m views to date. This is an evergreen piece with sharability built in.
![Page 9: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/9.jpg)
Snappy Headline
Conditioning
ASk
TOTALLY PURE RAGING
CONTENT
0:10
0:25
1:30
The 5 Point Formula
![Page 10: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/10.jpg)
![Page 11: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/11.jpg)
CASE STUDY : RETAIL OUTLET5 Point Ad Format
Drive to Pop Up on Website
1,000 organic views in 3 hours
2 Inquiry’s on Website
$1831 in Sale within 48 hours
*His audience is only 5% the size of Frank’s audience
![Page 12: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/12.jpg)
![Page 13: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/13.jpg)
Weird Thumbnail Facts
Increase CTR by 1000%
Facebook Videos Autoplay
Flash for a bazzillionth of a second
Not like YouTube
Appear on Right Side Column
Appear in Newsfeed
Appear in Video Player
![Page 14: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/14.jpg)
5.67
2.32
10.74
Ebook cover. Minimal face time or eyeballs. TextLives high on the image so viewers see it. Uses the word – Download. Image changes 100% when video starts. This is def an ad.
More human. More eyeballs. More connection. Text lives lower on the image – less noticeable. More consistent with the video. Text first then image.
Now reads left to right. Human first. Text far more de-emphasized. Lots of contrast when video starts.
![Page 15: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/15.jpg)
• Scripting Templates• Live Stream Gear• Production Tips• Marketing Blueprints
• Bit.ly/VMAtoolkit
![Page 16: Video that Converts for Business, Owen Hemsath, Social Fresh Conference 2016](https://reader033.fdocuments.net/reader033/viewer/2022042907/588116991a28abb9388b4d13/html5/thumbnails/16.jpg)
Questions?
Owen VideoThevideospot.net
@owenhemsath