Where is the money, Lebowski? How to identify and solve the problem in

game economy

Vasiliy Sabirovlead analyst

We have a full cycle analytics solution for game developers: user behavior analysis, traffic optimization & push notifications

Attract more users for less money

Retain and engage them

Convert them into payers

Get more money from your app

www.devtodev.com

Analytics is the remedy for your project

1. Take measurements2. If everything is clear, make a

decision3. If not, measure additional KPIs4. Go to point 1

Level 1Major KPI

● metrics of scale (quantitative)○ revenue, gross○ DAU, WAU, MAU○ users online○ new users / installs

Level 2Metrics of quality

● retention○ day 1,7,28 retention○ rolling retention○ lifetime○ sticky factor

● monetization○ ARPU○ ARPPU○ paying conversion○ LTV

Revenue is falling. Why?

New users

Retention

Paying share

ARPPU

DAU, MAU

LTV Revenue

ARPU

Level 3Events & funnels

How to build the event structure?○ mark key user’s actions (payments, share button, churn)○ find its neighborhood (shop → sword → buy → confirm)○ where can user have problems?

Pay attention to your tutorial, analyze it in details.

Conversion funnel

Level 4Game structure

● player levels, game locations, loops○ conversions○ complexity○ churn○ revenue○ any additional parameter (stars / health

points / steps / boosters, etc.)

Players got stuck on level 7.Why?

Level 5Game economy

● currencies○ spendings○ earnings○ purchases○ on account

● IAP○ by categories○ by levels○ by prices

How to increase payments on levels 20-25?

● major KPI● metrics of quality● events & funnels● game structure● game economy

But there is always one additional dimension.

It’s called segmentation.

by paying activity & frequency

● frequent sessions - paying users● frequent sessions - non-paying users● rare sessions - paying users● rare sessions - non-paying users

RFM-analysis

● R - recency● F - frequency● M - monetaryFor paying users only.

Richard Bartle’s classification

Richard Bartle’s classification

http://app2top.ru/game_development/psihotipy-igrokov-za-chto-igroki-gotovy-platit-95619.html

Richard Bartle’s classification

Other types of segmentation● country● language● device● platform● traffic channel● eventsetc.

1. major KPI2. metrics of quality3. events & funnels4. game structure5. game economy

We love games. We understand the process of game development and the needs of game studios.

From marketing to game design - devtodev provides you with valuable insights for any role and any side of game development.

devtodev for game studios

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PRODUCER ANALYST ACQUISITIONMANAGER

GAMEDESIGNER

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Here’s howwe work

All data sources and platforms

SDKs for all platforms

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Your server directly (using our API) to analyze any complicated internal values

The MARKET (Apple AppStore, Google Play) to enrich the data, verify it and make analytics more detailed.

We can also get data from:

Vasiliy Sabirov

sabirov@devtodev.com