■ D■ D■ D

November 2015

How to Leverage Your Sponsors’ Webinars to Drive Social Media

Engagement

About Education Week■ Editorial Projects in

Education—the nonprofit publisher of Education Week, edweek.org, the Education Week Teacher online site, Digital Directions, and other print and digital products—is the leading independent provider of news and information in K-12 education.

Presentation Details■ What is Canva?■ Why you should use Canva■ Our Canva Exploration■ Do’s and Don’ts■ Takeaways

What is Canva?■ A free and easy-to-use

graphic designing website. ●Anyone can use it.

Why You Should Use Canva■ Resizing capability■ No expertise needed■ More interactions & link

clicks■ Extend the life of your

content■ Freed tweet characters■ Under 15 mins

Some of Our Designs

Our Canva Exploration■ ALWAYS try to use pictures in Social Media.

Why?■ 35.3% increase in impressions using a

picture.● +163% in engagements● +166% in retweets● +34% in favorites● +333% in link clicks **All data is from our own Twitter data

Why?

+35% +58% +166% +35% +333%

Canva vs. Art Department■ 23.7% more engagements● 39.2% more impressions than Photoshopped pics.

■ 9.1% more link clicks

**All data is from our own brand data

Other Pinterest Users:

Shift

Usage Do’s and Don’ts■ DO: Use Canvas for quotes■ DO: Experiment with style■ DO: Create brand templates■ DON’T: Underestimate simplicity■ DON’T: Only use “fun” Canvas on

Facebook

**All data is from our own brand data

Style Do’s and Don’ts■ Canva “Design School” ■ Style tips for beginners

Basic■ Fonts for your brand■ Photo Filters

Colors Matter

**From Canva’s Design School

**From Canva’s Design School

Choosing Colors

Golden Ratio■ Mathematical

ratio found in nature.

■ Aesthetically pleasing.

What it Actually Means

Golden Ratio■ Let the squares

guide each element.■ Focus your design

on the center of the spiral.

Golden Ratio (Rule of Thirds)■ Use lines and intersections to draw the viewer’s

eye, create tension, & add interest.

Takeaways■ Useful for almost any workplace■ Raise social media engagement■ For effective Canva use● Golden Ratio (rule of thirds)● Meaningful color scheme● Pair with meaningful Tweet content