Valentino Chocolates

By Barnier and Favre

Valentino chocolates today

0We witness that profits are falling since three years.While the turnover increase slowly.

0After a study, main reasons of this condition was found:

0Prices0Production0Demand0Staff morale

Our solutions

0According to a recent paper of a well-known journal 2 ways to keep growing.

0To Develop new products,

0To find new markets,

0Our aim is to not go bankrupt.

Investment option for a new market

0Spend 1,3 millions euros to set up a factory in the US.

0Benefit: add a major market on a new continent.

0Risks: 0 too many competitors0 Spend to much money in marketing0 Go bankrupt

Find out new tastes, develop new products

0 Invest €200,000 in research and development.

0 Benefits: 1. Through new products, touch new customers. 2. Adapt chocolates to the American market.3. Not to be outdone by companies like lindt.

0 Risks:1. Find out nothing2. Go bankrupt

To conclude

0We invest 1,5 millions mainly to have : 0A new big market, 0And new products to be in accordance with the taste of the

Americans people.0To spread out the current range of choice.

0Risk: go bankrupt