The User Experience of Disruption

Disruption in customer service

Disruption in marketing

Disruption in the music industry

The Disruptor

The Disrupted

The Disruptor

The Disrupted

The Disrupted

The Disruptor

The Disrupted

The Disruptor

The Disrupted

The Law of Disruption (Larry Downs)

“Social, political, and economic

systems change incrementally,but technology

changes exponentially.”

Customers find little use for disruptive products …

at first

Disruption Feels Like Failure