Post on 17-Oct-2014
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UX in the Wind: Experience UX in the Wind: Experience on Motorcycleson Motorcycles
Joe Sokohl
Director of User Experience (North America)
Chief Motorcyclist
2April 13, 2008
Route
Background
Why? Risks and rewards of motorcycling
Controls and dashboards
Discussion
experienta docet inspriatio docet
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What Does Motorcyclist Mean to You?
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What a long, strange trip...
70,000 70,000 milesmiles
Six YearsSix Years
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A Perfect Day
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6April 13, 2008
Risk
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7April 13, 2008
Hunter S. Thompson
But with the throttle screwed on, there is only the barest margin, and no room at all for mistakes. It has to be done right...
and that's when the strange music starts, when you stretch your luck so far that fear becomes exhilaration and vibrates
along your arms. You can barely see at a hundred; the tears blow back so fast that they vaporize before they get to your
ears. The only sounds are the wind and a dull roar floating back from the mufflers.
You watch the white line and try to lean with it... howling through a turn to the right,
then to the left, and down the long hill to Pacifica... letting off now, watching for
cops, but only until the next dark stretch and another few seconds on the edge...
The Edge... There is no honest way to explain it because the only people who
really know where it is are the ones who have gone over.
The others- the living- are those who pushed their luck as far as they felt they could handle it, and then pulled back, or
slowed down, or did whatever they had to when it came time to choose between
Now and Later. But the edge is still Out there. Or maybe it's In.
The association of motorcycles with LSD is no accident of publicity. They are both
a means to an end, to the place of definitions.
8April 13, 2008
Melissa Holbrook Pierson
From my mother I learned to write prompt thank-you notes for a variety of occasions. From
Mrs. King's ballroom dancing school I learned a proper curtsy and, believe it or not, what to
do if presented with nine eating utensils at the same place setting.... From motorcycles I
learned practically everything else.
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Camaraderie
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Solitude
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Places Yet Unseen
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Thrill
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April 13, 2008
Show Me the UX
• Rider’s position• Shoulder-to-wrist length• Leg-to-peg length• Bend of knee• Back position
• Weather protection• Naked• Faired
• Power• Visibility
• Mirrors• Eyes
• Protection• Gear• ATGATT
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April 13, 2008
Dashboard Defined
Dashboard Design: Taking a Metaphor Too FarStephen Few
March 2005
A dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance.
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April 13, 2008
Tight Displays of Information
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É una Guzzi!
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April 13, 2008
Multifunction Display
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April 13, 2008
Even More Control
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April 13, 2008
There’s Always Design
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April 13, 2008
Conventional Issues
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April 13, 2008
Reflection
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April 13, 2008
Wrapping Up
human factors
motivation
desire
user experience
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April 13, 2008
Sources for Inspiration & Research
Books• The Perfect Vehicle: What It Is about the Motorcycle by
Melissa Holbrook Pierson• Zen and the Art of Motorcycle Maintenance by Robert
irsig• Hell’s Angels by Hunter S. Thompson
Music• “The Wild One” and “Destination” by the Nighthawks• “Motorcycle Blues” by Jesse Colin Young• “1952 Vincent Black Lightning” by Richard Thompson• “The Tibetan Side of Town” by Bruce Cockburn• Steppenwolf, of course
Online• www.motoguzzi-us.com• www.killboy.com• www.roadrunner.travel
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April 13, 2008
Q&A
Questions?
Thank you!
Joe Sokohljoe@sokohl.comFlickr: mojohand(Motorcycle Collections)