User Experience

Agenda1. Real life examples 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping

The objective for this session is to give you an overview over what user experience is and what value it brings to a business. It should serve you as a basis, so you can look into it deeper and even start using some activities for your own work.

Don’t look at user needs

Make operation as difficult as possible

Blame the user

User experience design looks in particular at the human experience element of product and service design.

The better a person will feel these needs met, the better the experience will be with a product or service.

Beliefs Perceptions

Behaviours

Preferences

ResponsesEmotions

What’s UX made up of?

Best user experience design is invisible.

World’s best design award 2013 goes to GOV.UK

Beating the Shard and the 2012 Olympic Couldron

User experience draws on the disciplines of

- cognitive psychology & social psychology

- ergonomics, human factors and HCI

- industrial and graphical design

- information architecture and library sciences

- interaction design and usability

“User experience encompasses all aspects of a person’s interaction with a company and its products and services”

The term user experience was coined by Don Norman, a cognitive scientist and usability engineer

7 stages of action

The fundamentals

Goals of UXUser experience has its goals in improving effectiveness, efficiency, satisfaction and desirability of products and services.

UX honeycombby Peter Morville, 2004(!)

Design happens consciously and unconsciously all the time. Successful design in large scale requires repeatable processes that achieve the best possible outcome and minimise risk of failure.

Design Thinking

PrototypeDefine

Empathise TestIdeate

The user experience discipline takes a facilitating role in the design process whereas the design should be a co-production between the various stakeholders in the business.

User experience isn’t something that one person can create or design. UX is collaborative design and is created by many stakeholders in a company:

Product and service designMarketingDevelopmentDeliveryCustomer service…

How is UX designed?

Main activities within UX

Storyboards

Prototypes Specifications

System maps

Wireframes Design patterns

Story Map / Mental model

Personas

Scenarios

Content inventories

Process flows

Qualitative research Quantitative research

Mental Model

Lean UX

Collaboration and communication.

Its all about shared understanding

User story mapping

Shared understanding, based on user needs

Task sticky notes

Task user story mapping

Questions

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Thank you :)