Using Social to Help Builda Kick-Ass Content Marketing ProgramRob YoegelContent Marketing Director, Monetaterobyoegel@monetate.com | @robyoegel | @Monetate

Empowering marketers to quickly customize content, creative and functionality to deliver a relevant online customer experience.

SaaS Expertise Resources

Segment & personalize anything, anywhere and

at anytime

Default Page Campaign Delivered Optimized Version

20%Now influence greater than 20%of all U.S. ecommerce transactions

** *

RETAIL | TRAVEL/HOSPITALITY | CPG | EDUCATION | FINANCIAL/INSURANCE | MEDIA & PUBLISHING | TECHNOLOGY

* Gomez top 10 fastest sites on the Internet

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Expert Optimization Resources

Valuable case studies, eBooks, white papers,webinars, and infographics

monetate.com/resources

Today, everyone is a publisher!

Social as a Distribution Channel

• Establish a rhythm

• Say it the right way

• STIR

Social as a Communication

Channel

• Influencer network

• Monitoring

• Destroy cyborgs

Social as an Extension of Your Business

• Onsite Comments

• SMO

• Move fromBehind the Monitor

Where is your traffic coming

from?

Search Engines38%

Direct Traffic41%

Ref. Sites22% Search Engines

25%

Direct Traffic44%

Ref. Sites31%

20122011

2013 Goal:Drive more traffic from Social than Search

Thank you!

Rob Yoegelrobyoegel@monetate.com | @robyoegel