Using Social Media to Build a Kick-Ass Content Marketing Program
-
date post
21-Oct-2014 -
Category
Education
-
view
681 -
download
1
description
Transcript of Using Social Media to Build a Kick-Ass Content Marketing Program
Using Social to Help Builda Kick-Ass Content Marketing ProgramRob YoegelContent Marketing Director, [email protected] | @robyoegel | @Monetate
Empowering marketers to quickly customize content, creative and functionality to deliver a relevant online customer experience.
SaaS Expertise Resources
Segment & personalize anything, anywhere and
at anytime
Default Page Campaign Delivered Optimized Version
20%Now influence greater than 20%of all U.S. ecommerce transactions
** *
RETAIL | TRAVEL/HOSPITALITY | CPG | EDUCATION | FINANCIAL/INSURANCE | MEDIA & PUBLISHING | TECHNOLOGY
* Gomez top 10 fastest sites on the Internet
follow @monetate on
Expert Optimization Resources
Valuable case studies, eBooks, white papers,webinars, and infographics
monetate.com/resources
Today, everyone is a publisher!
Social as a Distribution Channel
• Establish a rhythm
• Say it the right way
• STIR
Social as a Communication
Channel
• Influencer network
• Monitoring
• Destroy cyborgs
Social as an Extension of Your Business
• Onsite Comments
• SMO
• Move fromBehind the Monitor
Where is your traffic coming
from?
Search Engines38%
Direct Traffic41%
Ref. Sites22% Search Engines
25%
Direct Traffic44%
Ref. Sites31%
20122011
2013 Goal:Drive more traffic from Social than Search