Understanding the new age communication with students

How to use social media to attract students to your institution

Are you on these?

• FB• Twitter• Linkedin• Instagram• Orkut!

What do you do on them?

• Personally• Professionally

Some more questions…

• Should not be allowed in office?

• Students should not be allowed to be on these networks in college?

• Have you bought something from the appstore/ google play/ android store?

Gen Y Social Networking habits…

• Prefers Facebook, Twitter and IM to connect on the move

• Facebook was the clear favourite among students in metro cities.

• Students from mini-metro cites like Kochi, Ahmedabad, etc preferred using Orkut, Hi5 and iBibo

• Prefers sending text messages over voice calls.• e-mail in mini metros is 55 % as compared with

metros @ 34%• 14 % use tablet

Source: http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3448918.ece

…Gen Y Social Networking habits

• 40 % of the high school students use mobile phones to browse the web

• 33 % spend 30 minutes to one hour on the internet in a day

• 73 % use for research work, 67 % to chat/connect and 50 % for music

• Only 0.71 % gave a ‘thumbs up' to TV• In Mumbai, 99 % of high school students own mobile

phones• 80 % of the employees in TCS will belong to

Generation Y by 2015. At present, it is 69 %

…and your institute on these?

• Linkedin: 123 members• FB: 20,807 likes• Twitter: 115 tweets, 254 following, 70 followers-

last tweet on 14th Aug

Your institute

Where is your institution on:

• Google search• Alexa ranking

Benchmarking

Alexa Stats

Examples of usage

• Using instagram for brand communication (eg GE, Levi’s-#iamlewis, Starbucks, National Geographic, …refer Mala’s article in BW)

• Using twitter and fb for sneak peeks (bollywood stars/ directors using it- Karan Johar)

• Connecting with the “fans” (AB, Barkha Dutt…)

General Electric (Instagram)

• 123,867 followers• To showcase the company's impact in areas

like energy and transportation by appealing to enthusiasts with photos of engines, turbines and locomotives

• "Instagrapher" Campaign– Nearly 4,000 photos with #GEInspiredMe

• Top Brands on Twitter

• Guess the Top 4!

• Twitter, Google, FB, Apple

Top Indian Brands on Twitter

• Source:

Top Indian Brands on Facebook

Building the brand xyz

• Is xyza living entity? How?• Am I with the crowd? Or am I behind it?• What is the xyz social networking strategy?• Spend?• Dilemma: Should you project what he/she

wants to see, or should you be showing the “true” picture?

Action Points

• Profile your prospect (eat/drink/behave/…)• What will he/she get attracted to in your

college?– Academics– Lifestyle– Feel connected– And, of course, other things like placements!

Strategy

• Internalize the need• The tweets, updates, comments give

intelligence- alum movements, vacancies, concerns

• Refresher Training Courses for alum?• Run a campaign with a funny/ cool theme• Get your Director active on Twitter

Use Social Media to…

• Disseminate information• Show student and faculty work• Broadcast events• Send emergency notices• Connect alumni, students, faculty• Publish material• Communicate informally (hashtags)• Create an open-house• Open a course• Release a iXYZ app?

Thank You!

Anirudh Phadkeanirudh@beyondteaching.com

Ph: 999-357-7035