SOCIAL MEDIABUILDING RELATIONSHIPS

Leesa Watego | Iscariot Media | 2015

The slides for this presentation are available from:

www.slideshare.com/leesawatego

My name is Leesa Watego from Iscariot Media. It’s lovely to meet you.

You can find me on –

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Slideshare, Google+, Pinterest, YouTube, Tumblr, Vine.

I invite you to connect.

your goalsWHAT DO YOU WANT TO ACHIEVE?

What are you goals?

Building Relationships

using the webWHAT TOOLS CAN YOU USE?

What about you?

How is social media working for you right now?

general principlesREFRESH

HOME BASE

OUTPOST 1 OUTPOST 2

OUTPOST 3

OUTPOST 4 Drive traffic back to your home base where the customer can buy, sign-up, comment etc. The home-base/outpost model was articulated a few years ago by

Darren Rowse (Problogger) and Chris Brogan)

Home Base / Outpost Model

Paid Media

Traditional advertising – print, television, radio, media deals, paid

search,

Paid / Earned / Owned Media

Earned Media

Newsworthy activities (win prizes,

comment on the worlds), word-of-mouth, seo, likes,

@replies,

Owned Media

Your website content, blog posts, social media content,

In practice, activities are linked.Example, Red Bull Stratos Jump 2012

Don’t just talk about yourself

Post consistently

the evolving spaceWHAT’S CHANGED?

Know the purpose of each space you create

Personal and/or Professional presence

REAL NAMEBIO, WITH LINKS

platformsWHAT SHOULD I BE USING?

What platform should I be on?What are your resources?

Owned platforms include: your website, your email list,

Rented/Leased platforms include: your Facebook page, your Twitter account, your LinkedIn pages

What platform should I be on?Is it owned/leased?

What platform should I be on?Who & where are your audience?

Pages v ProfileProfile- ‘friend’- 5000 max- enable ‘follow’ option

(for subscribers, ie. Non friends)

Pages- ‘like’- schedule posts- sponsored posts- insights (statistics)

=> you can have both

InstagramBrands:@seraphimstore@ruboliveonline@abcnews_au@nava_visualarts

Personal brands:@naomisimson@dranitaheiss

Local Business:@charliesfruitonline@openbookcafe

LinkedIn- CV- professional - other skills & qualifications- B2B

Mailchimp- speak directly to your audience- auto-responder

Pinterest- heavy driver of traffic- good images – can you

adapt your ‘content’ to include images?

Twitter- used by media to source

stories- be taggable, linkable

Real life event

Use 1 piece of content across multiple channels

Story =(Image +

Text)

finallyIT DOESN’T HAVE TO BE THAT HARD

Are you constantly trying to fit together pieces of a puzzle that never seems to fit together?

# Make the most of your in-between/incidental time to catch up (on the train, waiting in a line)

# If you have the resources, what can be outsourced?

Leesa Watego@leesawatego

leesa@iscariotmedia.com

www.iscariotmedia.comwww.notquitecooked.com