August 29-31, 2016 | www.clickzlive.com/sanfrancisco | @clickzlive | #CZLSF

Defenders of privacy benefit from the growing awareness of privacy concerns.

Using Privacy to Enhance your Brand

@clickzlive | #CZLSF

Privacy is about Trust• Self interest

• Trust = penultimate asset

• Trust in the digital space

• Respect = control of collection, storage, access, and use

@clickzlive | #CZLSF

Evolving Notions of Privacy• Snowden’s Effect

• Uncertainty about safety of Core aspects of Privacy

• Scope

• Commercial v. Criminal

• Privacy in a commercial contexts – what’s required?

@clickzlive | #CZLSF

Privacy and Brand Identity • Requirements -/= Best

• Wyndham = Floor

• Regulated Industries

• Hazards of weak protection

• Perception issues

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Marketing Touches Key Areas• Perception of the Industry

• Reputation + Brand protection = biggest drivers of IT spend

• Ongoing IT spending to address security threats

A PRIVACY CHAMPION ADDRESSES DIGITAL BUSINESS THREATS AND

WEAKNESSES WHILE BUILDING TRUST

@clickzlive | #CZLSF

• Privacy is about Trust

• Frequency and size of breaches/surveillance are challenging

notions of privacy and security of personal information and

eroding trust in key institutions and modes of commerce

• Trust is a key asset of Brand Identity and effectiveness