Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

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August 29-31, 2016 | www.clickzlive.com/sanfrancisco | @clickzlive | #CZLSF Defenders of privacy benefit from the growing awareness of privacy concerns. Using Privacy to Enhance your Brand

Transcript of Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

Page 1: Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

August 29-31, 2016 | www.clickzlive.com/sanfrancisco | @clickzlive | #CZLSF

Defenders of privacy benefit from the growing awareness of privacy concerns.

Using Privacy to Enhance your Brand

Page 2: Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

@clickzlive | #CZLSF

Privacy is about Trust• Self interest

• Trust = penultimate asset

• Trust in the digital space

• Respect = control of collection, storage, access, and use

Page 3: Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

@clickzlive | #CZLSF

Evolving Notions of Privacy• Snowden’s Effect

• Uncertainty about safety of Core aspects of Privacy

• Scope

• Commercial v. Criminal

• Privacy in a commercial contexts – what’s required?

Page 4: Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

@clickzlive | #CZLSF

Privacy and Brand Identity • Requirements -/= Best

• Wyndham = Floor

• Regulated Industries

• Hazards of weak protection

• Perception issues

Page 5: Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

@clickzlive | #CZLSF

Marketing Touches Key Areas• Perception of the Industry

• Reputation + Brand protection = biggest drivers of IT spend

• Ongoing IT spending to address security threats

A PRIVACY CHAMPION ADDRESSES DIGITAL BUSINESS THREATS AND

WEAKNESSES WHILE BUILDING TRUST

Page 6: Using Privacy to Enhance Your Brand ClickZLive SF via Adlerlaw

@clickzlive | #CZLSF

• Privacy is about Trust

• Frequency and size of breaches/surveillance are challenging

notions of privacy and security of personal information and

eroding trust in key institutions and modes of commerce

• Trust is a key asset of Brand Identity and effectiveness


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CHAMPAIGN, IL · 1,392 SF 1,440 SF 3,118 SF 3,000 SF 1,600 SF 2,170 SF 2,110 SF 2,281 SF 4,755 SF 2,229 SF 3,670 SF Leased Ultimate Tan Pancake House Banquet Center Smoothie King

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Could mandatory Privacy Impact Assessment be a solution to enhance Personal Privacy and Data Protection? Chester Soong.

Could mandatory Privacy Impact Assessment be a solution to enhance Personal Privacy and Data Protection? Chester Soong.

Exploring Visualization Techniques to Enhance Privacy Control UX for User-Managed Access

Exploring Visualization Techniques to Enhance Privacy Control UX for User-Managed Access

Annual Business Report 2015/2016 › images › NLCHI_Annual_Report_09... · Continued to enhance eHealth privacy and security. In 2015/2016, to support attaining and maintaining

Annual Business Report 2015/2016 › images › NLCHI_Annual_Report_09... · Continued to enhance eHealth privacy and security. In 2015/2016, to support attaining and maintaining

Balancing Privacy and Accountability in Blockchain Transactions · nisms that enhance accountability measures against misuse of the blockchain, while still providing privacy. Towards

Balancing Privacy and Accountability in Blockchain Transactions · nisms that enhance accountability measures against misuse of the blockchain, while still providing privacy. Towards

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A model for privacy-enhance federated identity management

A model for privacy-enhance federated identity management

PARK 20/360€¦ · PARK 20/360 71,534 SF 83,634 SF 722,733 SF 23,609 SF 71,543 SF Available 95,492 SF Available 131,070 SF Available 59,250 SF Pipeline Monitoring Station

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Concrete with triphasic conductive materials for self ...materials. There are two reasons to provide macro-SF, NCB and CF as triphasic conductive materials: 1) Macro SF can enhance

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SCIORTINO RANCH NEW RETAIL - LoopNet€¦ · SCIORTINO RANCH LOCAL COMMERCIAL DEVELOPMENTS 170,262 SF 20,721 SF 29,102 SF 80,000 SF 25,916 SF 460,000 SF 94,000 SF 99,800 SF 3,527

Analysis of Privacy Policies to Enhance Informed Consent ... · 4 R. Pardo & D. Le Métayer of the GDPR that cannot be covered by a privacy policy language. In Section 6, we compare

Analysis of Privacy Policies to Enhance Informed Consent ... · 4 R. Pardo & D. Le Métayer of the GDPR that cannot be covered by a privacy policy language. In Section 6, we compare

Improving Privacy And Data Utility For High- Dimensional ... · To enhance the privacy and to improve data utility a novel anonymization technique called slicing is used. In this

Improving Privacy And Data Utility For High- Dimensional ... · To enhance the privacy and to improve data utility a novel anonymization technique called slicing is used. In this

Privacy Matters - Workwell Partners · 2017-02-21 · studies enhance corporate ability to target the most critical design features that support privacy and collaboration needs to

Privacy Matters - Workwell Partners · 2017-02-21 · studies enhance corporate ability to target the most critical design features that support privacy and collaboration needs to

Privacy is the New Green. Data Science Protected. Aurélie Pols performance at #eMetrics Summit SF 2014.

Privacy is the New Green. Data Science Protected. Aurélie Pols performance at #eMetrics Summit SF 2014.

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E:Sample 2012 2 group2DoneRevit Space ...240 SF 56 SF 54 SF 40 SF 96 SF 73 SF 393 SF 144 SF 125 SF 63 SF 507 185 114 286 570 3,021 SF 85 SF 57 SF 69 SF 89 SF -CAD 800-700-3305 …