User Experience, Design Thinking&CreativityPritam Pebam

User Experience DesignDon Norman

What is UX Design?

is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.- http://www.uxnet.org/

* Experience factors: Patterns of life, goals, emotional feeling, repeated use, learning, psychology, visceral, cognition

What is UX Design? Area of human experience, skill and knowledge which

is concerned with man’s ability to mould his environment to suit his material and spiritual needs.- Archer

a specification of an object, manifested by an agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to constraints;- http://en.wikipedia.org/wiki/Design

In short, Design is how it works – not the looks!!

‘Experience’ Vs ‘Design’

Design: Design a vase.

‘Experience’ Vs ‘Design’

Design: Design a vase

Experience: Design a way for people to enjoy flower

at home

What is UX Design?

It most commonly refers to the result of a planned integration of software design, business and psychology concerns.- en.wikipedia.org/wiki/User_experience_design

Elements of User Experience Design

Common Misconceptions UX Design is

User Interface Design a step in process Just about technology Just about usability Just about the user Expensive Easy One person or a department A single discipline A choice

Emotion and Design Visceral: refers primarily to that

initial impact, to its appearance

Behavioural: about look and feel - the total experience of using a product

Reflective:  about ones’ thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste

Design ThinkingTim Brown

Design Thinking It is a process for practical, creative resolution of

problems or issues that looks for an improved future result Define Research Ideate Prototype Choose/Select Implement learn

End Product

Personality Profile of a Design thinker Empathy Integrative thinking Optimism Experimentalism Collaboration Open Playfulness

Creativity

Creativity

Creativity refers to the phenomenon whereby something new is created which has some kind of value- http://en.wikipedia.org/wiki/Creativity

Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts

How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation

3Bs of Creativity -

How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation

3Bs of Creativity – Bed,

How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation

3Bs of Creativity – Bed, Bus &

How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation

3Bs of Creativity – Bed, Bus & Bathroom

Interface Design

The Good…

…the Bad &…

.. the Ugly!!

Interaction Design

Principles of Interaction Design

Above the Fold Concept

Principles of Interaction Design

Fitt’s law

Principles of Interaction Design

Fitts’ law

Principles of Interaction Design

Fitts’ law

Principles of Interaction Design

Hicks Law

Principles of Interaction Design

Gestalts’ Principles

Principles of Interaction Design

Gestalts’ Principles

Principles of Interaction Design

Gestalts’ Principles

Principles of Interaction Design

Gestalts’ Principles

Visual Design

Visual Design is the design working in any media or support of visual communication

Visual Design

Print Media

Typography

Editorial

BookPackaging

Electronic Media

Digital Typography

Web

Digital Games

VideoBroadcast

Design

Typography

Type Classification

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Serif vs Sans Serif

Interface Design

Layout structures

of UX design

The secret mantra

Questions