UPMC Whitfield Cancer Care Centre ‘Choose Campaign’

June 2017

REFRESHED BRANDING WITH UPDATED LOGO AND SIGNAGE

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Logo Updates

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Old Logo (out of UPMC brand) New Logo (consistent with UPMC brand)

UPMC WHITFIELD CAMPAIGN EXAMPLES

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Examples of Digital Ads

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Updated website

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National Ploughing Championships

Highlights and Stats

• Record breaking attendance: 291,500 visitors over the 3 days; 1,700 exhibitors

• Large # of attendees from S.E and surrounding areas

• Over 1,500 entry forms completed; ~500 requested additional information

• ~40% awareness among visitors*

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*preliminary results

Snapshot of Print Media

• Publications span the target 5 counties: Waterford News and Star, Munster Express, Dungarvan Observer, Dungarvan Leader, Wexford People

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EXAMPLE OF CAMPAIGN IMPACT

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Message Resonating with Patients

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• On World Cancer Day, a patient at the UPMC Whitfield Cancer Centre, unprompted, relayed one of our key ‘reasons to believe’ in his personal message

Positive Engagement from Patients

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