University Recruiting Essentials:

Interns and Your Campus Brand – Part 3 Campus Involvement and ROI

AfterCollege Inc. 98 Battery Street, 5th Floor, San Francisco, CA 94111PHONE: 877-725-7721 · FAX: 415-263-1307 · www.aftercollege.com · webinars@aftercollege.com

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Interns and Campus Brand

• University Recruiting Overview• Internships Overview• Showcasing Interns’ Work• Learning From Their Experience• On-Campus Integration• Campus Ambassadors• Measuring Return on Investment (ROI)

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Interns and Campus Brand

-This is the third and final presentation on Interns and Campus Brand

-This presentation will cover:– On-Campus Integration– Campus Ambassadors– Measuring Return on Investment (ROI)

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On-Campus Integration

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So, you have a successful class of interns that goes back to campus. How do you incorporate them into your events when you travel to their campus?

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Career Fairs

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Career Fairs

-Invite interns to work at your career fair booth

-MAKE SURE YOU PROVIDE TRAINING FIRST

-Their peers will visit because they are there – others they don’t know will appreciate their real-world experience

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Info Sessions & Classroom Presentations

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Info Sessions & Classroom Presentations

Is there a way that you can have your interns speak about their internship work experience in your info sessions or in classroom presentations?

-Hearing from another student is the most valuable asset – it resonates and creates more trust

-Especially if it a former intern was involved in an exciting project that relates to what they are learning

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Faculty Relationships

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Faculty Relationships

-According to the NACE Recruiting Benchmark Survey – faculty relationships are of critical importance to the success of branding on campus

-How you develop these relationships can be different at different programs

-Don’t discount the role your interns can play in leveraging these relationships

-They can do introductions and can be the liaison to present in the classroom about their experience

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Campus Ambassadors

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-Many employers have specific and coordinated programs where students are on campus talking about their brand

-Interns are perfect candidates to take part in these types of programs

-There are all different types of campus ambassador programs – some are available exclusively to former interns, some are available to any student on a target campus, and everywhere in between

-At a minimum, make sure your interns who have successfully completed your program and are returning back to campus know what to tell others that are interested

-If you have a referral program, make sure they are provided that information

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“You can’t beat furthering your brand than hiring students, giving them good work experience, and then sending them back to campus so they can tell their friends and classmates about it.”

-Jeff Goodman, Principal Consultant Campus Strategic Partners

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-The AfterCollege Employer Blog has a post about creating a student ambassador program – it also links the exact job descriptions of several companies that hire student campus ambassadors. Read it here.

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Measuring ROI

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-Measuring Return on Investment (ROI) is about measuring your brand recognition and the engagement of students throughout the time they’re involved with your university recruiting program

-Many companies work closely with their agencies or marketing departments to have a comprehensive, consistent outreach policy to students in their talent pipeline – this could be via email, postal mail, or social media

-Make sure you are reinforcing the events you are hosting – to continue to engage and educate students on your company brand, culture, and eventual opportunities

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Tracking for Long Lead Time

-Because established and well-managed university recruiting programs engage students early and reengage them over time, there can be a time lag in your ROI

-You need to prepare your management for this – clearly explain the process and goals

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Tracking for Long Lead Time

-If you have coordinated your CRM and ATS information – your university recruiting program should still get “credit” for a hire that came into your pipeline through any “touch” of a branding campaign – and it should be considered a success of your program

-Making sure your data is tracked is the only way to do this

-The investment you are making now may not have an immediate large return, but if you are tracking ROI correctly, it will just continue to build and reap benefits for your company

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Measuring Brand Awareness

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Measuring Brand Awareness

-There are many ways for companies to measure brand awareness including:

-Student custom surveys

-Student focus groups

-AfterCollege Employer Popularity Index is one tool to use – it tracks the number of students who have “followed” your company and can be represented at an individual university level

-If you are interested in learning more about this – contact your AfterCollege representative – or reach out to me and I will put you in contact with the correct person

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College Recruiting is about your BRAND!!!

-Those that are having great success in university recruiting get their brand in front of their target students early, frequently, and in multiple ways

Interns and Campus Brand-This presentation is the third of three presentations on Interns and Campus Brand

Part 1 – Internship Overview– University Recruiting Overview– Internships Overview

Part 2 – Interns’ Work and Experience-Showcasing Interns Work-Learning from their Experience

-Watch the full webinar on University Recruiting Essentials: Interns and Your Campus Brand here on YouTube

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-Subscribe to the AfterCollege Employer Blog for more information on University Recruiting http://employer.aftercollege.com/

Visit AfterCollege

-Visit the AfterCollege Products and Services page to see how AfterCollege can help enhance your University Recruiting program

-Sign up for Free Employer Webinar Series for tips and tricks on building and improving a University Recruiting program

-Follow us on Twitter | Facebook | LinkedIn

-Visit the AfterCollege LinkedIn University Recruiters Page to discuss University Recruiting with other industry professionals

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Jennifer Rutt

Senior Director of Engagementjrutt@aftercollege.comTwitter: @JenRutt

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