- 1. Unit 4: LO1Analysis of IdeasIdea 1The song I want to use for
my music video is Paolo Nutinis New Shoes. My first idea for a
video forthis song was to have a shopaholic woman who goes through
towns and markets, purchasinghundreds of pairs of shoes. As she
walks through the markets and shops, there would be a malesinger
who is following her singing the song. This idea was generated
through the song title, andsome of the lyrics within the song. The
storyline of the video will develop as she goes in and out ofshops,
around markets and trying her shoes on until she eventually gets
home with hundreds of bagsof shopping.The main protagonist of the
video will be an 18 year old female. In the video she will need to
lookfashionable, attractive, happy and enthusiastic. These elements
are necessary to make sure thetarget audience for this type of
video will be satisfied. Using an attractive female will add an
extraincentive for male audiences to view the video, as well as
giving the female audiences a role modelor fashion icon. The male
character in the video that sings the song will be of a similar
age, however,his role differs from the females. He will act as a
ghost character that only the audience will be ableto see and
acknowledge. This gives a sense of direct interaction between the
singer and theaudience, making the video more intimate and friendly
for the audience.The target audience for this music video, in terms
of geo-demographics, will be targeted at big townsand cities with
lots of life and culture. For example, it will be found more
popular in locations such asLondon, Manchester and Birmingham etc.
The video will sway much towards a female audience dueto its
content. It will also be targeted at people in the socio-economic
groupings of C2, D and E.However, as the song itself has already
had major success amongst music fans, it would make senseto
accompany the song with a video that does the same. In regards to
this, the size of my targetaudience would be huge, stretching
across mainstream music fans all over the country, andpotentially
the world.To keep the audiences interest in the video, I will use
several different and outfits for the duration ofthe song. Each
section or market, the girl will be wearing different clothes to
reflect her location. Forexample, when shopping in Camden Market
she can be wearing festival type clothing, whereas intown high
streets she can look more elegant and civilised.Idea 2For my second
idea, I decided I want to use a typical male teenager, one that is
scruffy, lazy anddisorganised. The storyline of the video will
follow the teenager around through a day of his life,starting from
when he wakes up to when he goes back to bed. The overall moral of
the video will bethat you can be happy and feel good within
yourself with what you are wearing, in this case, his newshoes.
When he wakes up, he instantly puts on his new shoes and feels
ready to take on the day. I
2. came up with the idea to use a male teenager because of some
of the lyrics. For example; short onmoney but long on time, Im
looking tired and feeling quite sick and and a T-Shirt that
seemedclean. All of these lyrics (and more within the song) will
quite easily be able to reflect a teenagelifestyle with ease, and
will look good accompanied by my idea for the video.The main
character in my video will also be the person singing the song. As
he progressesthroughout his day he will be seen playing the guitar
and singing the song in cut scenes. He will needto look scruffy but
fashionable, a style that lots of young teenage males already
possess. By havinghim dress like the audience the video is targeted
at, it will create connection between artist andaudience that will
make the video more popular. The video will be targeted at a very
much maleaudience, but using an attractive male character will
definitely encourage more views from femaleaudience. In regards to
geo-demographics, my video will be most popular in larger towns and
citiessuch as; London, Manchester and Birmingham. This is partly
because the songs initial popularitycomes from these areas, so it
would make sense to target my video in the same locations.
Targetingat these places will also allow room for a mass audience
to view and enjoy my video.Selection and JustificationThe idea I
have selected to go ahead with is Idea 2. Overall, this idea has
more relevance to theactual song lyrics and will fit in better with
the genre of the song. The first idea had a more franticfeel to it,
when in fact the song is actually quite chilled and relaxing. My
second idea will also reflecta more common teenage lifestyle; this
will create a connection between the video and the targetaudience
that will make the video more successful and popular.