Unit 4 analysis
2
Unit 4: LO1 Analysis of Ideas Idea 1 The song I want to use for my music video is Paolo Nutini’s ‘New Shoes’. My first idea for a video for this song was to have a ‘shopaholic’ woman who goes through towns and markets, purchasing hundreds of pairs of shoes. As she walks through the markets and shops, there would be a male singer who is following her singing the song. This idea was generated through the song title, and some of the lyrics within the song. The storyline of the video will develop as she goes in and out of shops, around markets and trying her shoes on until she eventually gets home with hundreds of bags of shopping. The main protagonist of the video will be an 18 year old female. In the video she will need to look fashionable, attractive, happy and enthusiastic. These elements are necessary to make sure the target audience for this type of video will be satisfied. Using an attractive female will add an extra incentive for male audiences to view the video, as well as giving the female audiences a role model or fashion icon. The male character in the video that sings the song will be of a similar age, however, his role differs from the females. He will act as a ghost character that only the audience will be able to see and acknowledge. This gives a sense of direct interaction between the singer and the audience, making the video more intimate and friendly for the audience. The target audience for this music video, in terms of geo-demographics, will be targeted at big towns and cities with lots of life and culture. For example, it will be found more popular in locations such as London, Manchester and Birmingham etc. The video will sway much towards a female audience due to its content. It will also be targeted at people in the socio-economic groupings of C2, D and E. However, as the song itself has already had major success amongst music fans, it would make sense to accompany the song with a video that does the same. In regards to this, the size of my target audience would be huge, stretching across mainstream music fans all over the country, and potentially the world. To keep the audiences interest in the video, I will use several different and outfits for the duration of the song. Each section or market, the girl will be wearing different clothes to reflect her location. For example, when shopping in Camden Market she can be wearing festival type clothing, whereas in town high streets she can look more elegant and civilised. Idea 2 For my second idea, I decided I want to use a typical male teenager, one that is scruffy, lazy and disorganised. The storyline of the video will follow the teenager around through a day of his life, starting from when he wakes up to when he goes back to bed. The overall moral of the video will be that you can be happy and feel good within yourself with what you are wearing, in this case, his new shoes. When he wakes up, he instantly puts on his new shoes and feels ready to take on the day. I
description
Transcript of Unit 4 analysis
- 1. Unit 4: LO1Analysis of IdeasIdea 1The song I want to use for my music video is Paolo Nutinis New Shoes. My first idea for a video forthis song was to have a shopaholic woman who goes through towns and markets, purchasinghundreds of pairs of shoes. As she walks through the markets and shops, there would be a malesinger who is following her singing the song. This idea was generated through the song title, andsome of the lyrics within the song. The storyline of the video will develop as she goes in and out ofshops, around markets and trying her shoes on until she eventually gets home with hundreds of bagsof shopping.The main protagonist of the video will be an 18 year old female. In the video she will need to lookfashionable, attractive, happy and enthusiastic. These elements are necessary to make sure thetarget audience for this type of video will be satisfied. Using an attractive female will add an extraincentive for male audiences to view the video, as well as giving the female audiences a role modelor fashion icon. The male character in the video that sings the song will be of a similar age, however,his role differs from the females. He will act as a ghost character that only the audience will be ableto see and acknowledge. This gives a sense of direct interaction between the singer and theaudience, making the video more intimate and friendly for the audience.The target audience for this music video, in terms of geo-demographics, will be targeted at big townsand cities with lots of life and culture. For example, it will be found more popular in locations such asLondon, Manchester and Birmingham etc. The video will sway much towards a female audience dueto its content. It will also be targeted at people in the socio-economic groupings of C2, D and E.However, as the song itself has already had major success amongst music fans, it would make senseto accompany the song with a video that does the same. In regards to this, the size of my targetaudience would be huge, stretching across mainstream music fans all over the country, andpotentially the world.To keep the audiences interest in the video, I will use several different and outfits for the duration ofthe song. Each section or market, the girl will be wearing different clothes to reflect her location. Forexample, when shopping in Camden Market she can be wearing festival type clothing, whereas intown high streets she can look more elegant and civilised.Idea 2For my second idea, I decided I want to use a typical male teenager, one that is scruffy, lazy anddisorganised. The storyline of the video will follow the teenager around through a day of his life,starting from when he wakes up to when he goes back to bed. The overall moral of the video will bethat you can be happy and feel good within yourself with what you are wearing, in this case, his newshoes. When he wakes up, he instantly puts on his new shoes and feels ready to take on the day. I
2. came up with the idea to use a male teenager because of some of the lyrics. For example; short onmoney but long on time, Im looking tired and feeling quite sick and and a T-Shirt that seemedclean. All of these lyrics (and more within the song) will quite easily be able to reflect a teenagelifestyle with ease, and will look good accompanied by my idea for the video.The main character in my video will also be the person singing the song. As he progressesthroughout his day he will be seen playing the guitar and singing the song in cut scenes. He will needto look scruffy but fashionable, a style that lots of young teenage males already possess. By havinghim dress like the audience the video is targeted at, it will create connection between artist andaudience that will make the video more popular. The video will be targeted at a very much maleaudience, but using an attractive male character will definitely encourage more views from femaleaudience. In regards to geo-demographics, my video will be most popular in larger towns and citiessuch as; London, Manchester and Birmingham. This is partly because the songs initial popularitycomes from these areas, so it would make sense to target my video in the same locations. Targetingat these places will also allow room for a mass audience to view and enjoy my video.Selection and JustificationThe idea I have selected to go ahead with is Idea 2. Overall, this idea has more relevance to theactual song lyrics and will fit in better with the genre of the song. The first idea had a more franticfeel to it, when in fact the song is actually quite chilled and relaxing. My second idea will also reflecta more common teenage lifestyle; this will create a connection between the video and the targetaudience that will make the video more successful and popular.
