Paul FarnellUNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

WHO IS THIS GUY?

Paul Farnell

What’sCONVENTIONAL?

SEO, blogging, AdWords Visitor figures

What’sUNCONVENTIONAL?

Satellites Content Communities Human

Build

SATELLITES

Small Free Valuable Complementary

CSSVista

Small feature set

Free

Very valuable

Complements Litmus’ main application

Very qualified visitors

Successful: ~15,000 downloads a month

Ta Da List

Small feature set

Free (ad supported)

Valuable

Complements 37signals’ Basecamp app

Qualified visitors

Successful: ~900,000 lists created

Gapingvoid Widget

Small feature set

Free

Valuable to bloggers

Complements Hugh’s main site

Qualified visitors

Successful: ~1,000 blogs have it installed

Build

SATELLITES

Small Free Valuable Complementary

Put a value on your

CONTENT

Dichotomy Our model

JoinCOMMUNITIES

Make connections and develop relationships Your company > your name > helpful,

interesting Build trust How?

A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can...

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Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out...

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Subject: Spam free email

Start your own

COMMUNITY

Can’t always find perfect community

elsewhere Easy to develop, hard to make popular Great perception of your company Learn from your members

Be

HUMAN

Enthusiasm How? Trust Passionate users Ambassadors

LITMUSAPP.comSEEED.org

Paul Farnellpaul@litmusapp.com