Unconventional Ways To Promote Your Site Paul Farnell

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Paul Farnell UNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

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Transcript of Unconventional Ways To Promote Your Site Paul Farnell

Page 1: Unconventional Ways To Promote Your Site Paul Farnell

Paul FarnellUNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

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WHO IS THIS GUY?

Paul Farnell

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What’sCONVENTIONAL?

SEO, blogging, AdWords Visitor figures

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What’sUNCONVENTIONAL?

Satellites Content Communities Human

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Build

SATELLITES

Small Free Valuable Complementary

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CSSVista

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Small feature set

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Free

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Very valuable

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Complements Litmus’ main application

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Very qualified visitors

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Successful: ~15,000 downloads a month

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Ta Da List

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Small feature set

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Free (ad supported)

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Valuable

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Complements 37signals’ Basecamp app

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Qualified visitors

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Successful: ~900,000 lists created

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Gapingvoid Widget

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Small feature set

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Free

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Valuable to bloggers

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Complements Hugh’s main site

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Qualified visitors

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Successful: ~1,000 blogs have it installed

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Build

SATELLITES

Small Free Valuable Complementary

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Put a value on your

CONTENT

Dichotomy Our model

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JoinCOMMUNITIES

Make connections and develop relationships Your company > your name > helpful,

interesting Build trust How?

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A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can...

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Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out...

Subject: Spam free email

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Start your own

COMMUNITY

Can’t always find perfect community

elsewhere Easy to develop, hard to make popular Great perception of your company Learn from your members

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Be

HUMAN

Enthusiasm How? Trust Passionate users Ambassadors