Unconventional Ways To Promote Your Site Paul Farnell

of 35 /35
Paul Farnell UNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

description

 

Transcript of Unconventional Ways To Promote Your Site Paul Farnell

Page 1: Unconventional Ways To Promote Your Site Paul Farnell

Paul FarnellUNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

Page 2: Unconventional Ways To Promote Your Site Paul Farnell

WHO IS THIS GUY?

Paul Farnell

Page 3: Unconventional Ways To Promote Your Site Paul Farnell

What’sCONVENTIONAL?

SEO, blogging, AdWords Visitor figures

Page 4: Unconventional Ways To Promote Your Site Paul Farnell

What’sUNCONVENTIONAL?

Satellites Content Communities Human

Page 5: Unconventional Ways To Promote Your Site Paul Farnell

Build

SATELLITES

Small Free Valuable Complementary

Page 6: Unconventional Ways To Promote Your Site Paul Farnell

CSSVista

Page 7: Unconventional Ways To Promote Your Site Paul Farnell

Small feature set

Page 8: Unconventional Ways To Promote Your Site Paul Farnell

Free

Page 9: Unconventional Ways To Promote Your Site Paul Farnell

Very valuable

Page 10: Unconventional Ways To Promote Your Site Paul Farnell

Complements Litmus’ main application

Page 11: Unconventional Ways To Promote Your Site Paul Farnell

Very qualified visitors

Page 12: Unconventional Ways To Promote Your Site Paul Farnell

Successful: ~15,000 downloads a month

Page 13: Unconventional Ways To Promote Your Site Paul Farnell

Ta Da List

Page 14: Unconventional Ways To Promote Your Site Paul Farnell

Small feature set

Page 15: Unconventional Ways To Promote Your Site Paul Farnell

Free (ad supported)

Page 16: Unconventional Ways To Promote Your Site Paul Farnell

Valuable

Page 17: Unconventional Ways To Promote Your Site Paul Farnell

Complements 37signals’ Basecamp app

Page 18: Unconventional Ways To Promote Your Site Paul Farnell

Qualified visitors

Page 19: Unconventional Ways To Promote Your Site Paul Farnell

Successful: ~900,000 lists created

Page 20: Unconventional Ways To Promote Your Site Paul Farnell

Gapingvoid Widget

Page 21: Unconventional Ways To Promote Your Site Paul Farnell

Small feature set

Page 22: Unconventional Ways To Promote Your Site Paul Farnell

Free

Page 23: Unconventional Ways To Promote Your Site Paul Farnell

Valuable to bloggers

Page 24: Unconventional Ways To Promote Your Site Paul Farnell

Complements Hugh’s main site

Page 25: Unconventional Ways To Promote Your Site Paul Farnell

Qualified visitors

Page 26: Unconventional Ways To Promote Your Site Paul Farnell

Successful: ~1,000 blogs have it installed

Page 27: Unconventional Ways To Promote Your Site Paul Farnell

Build

SATELLITES

Small Free Valuable Complementary

Page 28: Unconventional Ways To Promote Your Site Paul Farnell

Put a value on your

CONTENT

Dichotomy Our model

Page 29: Unconventional Ways To Promote Your Site Paul Farnell

JoinCOMMUNITIES

Make connections and develop relationships Your company > your name > helpful,

interesting Build trust How?

Page 30: Unconventional Ways To Promote Your Site Paul Farnell

A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can...

Page 31: Unconventional Ways To Promote Your Site Paul Farnell

Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out...

Subject: Spam free email

Page 32: Unconventional Ways To Promote Your Site Paul Farnell

Start your own

COMMUNITY

Can’t always find perfect community

elsewhere Easy to develop, hard to make popular Great perception of your company Learn from your members

Page 33: Unconventional Ways To Promote Your Site Paul Farnell
Page 34: Unconventional Ways To Promote Your Site Paul Farnell

Be

HUMAN

Enthusiasm How? Trust Passionate users Ambassadors