By: Tyler Frattura

Goals

Educate the Denver Broncos’ Market

Increase sales of Broncos event tickets, merchandise, and products

Keep fans satisfied and involved

Increase Denver Broncos online presence

Increase Community Relations

Target Audience

Local NFL Fans Sports Fans Businesses Charities Non-profits Schools Hospitals

Big Picture

Provide a championship quality team Sell-out every home game

Create call-to-action Show our team being active in the

community

Social Media Upgrade

@DenverBroncos

New Social Media Networks

Digital Marketing

Search Engine Optimization (SEO) Direct traffic to Broncos sites

Google Analytics Monitor page views and location of fan

Determine which site is most efficient Helps strategize moving forward

Google Adwords

Denver Broncos NFL Peyton Manning Denver Broncos Tickets Denver Broncos News Denver Broncos Merchandise

Key Performance Evaluators

Home Game Attendance Merchandise Sales Number of followers on social media

sites Social Media Engagement

Budget

$300,000

Upgrade Social Media Sites Paid advertisements online Contests