Decade Presentation 2010- Present Day Raymond Tong Steven Rosenstark Tyler Young.
Tyler Frattura Final Presentation
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Transcript of Tyler Frattura Final Presentation
By: Tyler Frattura
Goals
Educate the Denver Broncos’ Market
Increase sales of Broncos event tickets, merchandise, and products
Keep fans satisfied and involved
Increase Denver Broncos online presence
Increase Community Relations
Target Audience
Local NFL Fans Sports Fans Businesses Charities Non-profits Schools Hospitals
Big Picture
Provide a championship quality team Sell-out every home game
Create call-to-action Show our team being active in the
community
Social Media Upgrade
@DenverBroncos
New Social Media Networks
Digital Marketing
Search Engine Optimization (SEO) Direct traffic to Broncos sites
Google Analytics Monitor page views and location of fan
Determine which site is most efficient Helps strategize moving forward
Google Adwords
Denver Broncos NFL Peyton Manning Denver Broncos Tickets Denver Broncos News Denver Broncos Merchandise
Key Performance Evaluators
Home Game Attendance Merchandise Sales Number of followers on social media
sites Social Media Engagement
Budget
$300,000
Upgrade Social Media Sites Paid advertisements online Contests