Post on 17-Dec-2014
description
TX Wireless GroupFred Ju
Mobile SNS in Chinatx.com.cn- China’s No. 1 Mobile SNS
China Mobile SNS: Fast Growing Market
From : Analysys 2008 report regarding China’s mobile internet market
In 2009 Active members of mobile network communities will reach 33.4 million
We predict: In 2009 TX’s active members will reach 15 million; total registered members will reach 50 million.
Mobile SNS is Better than PC SNS
● User can use the service any time
● Can connect anywhere to check upon friends activity status.
● Can use the push message to grab user’s attention.
● No space, time, location constraints for mobile Internet.
● Mobile emphasizes communication.
● Mobile is more continent than PC to communicate.
Convenient Communication
True Mobility
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3G has ushered in a new age of mobile communication 16-25 year olds are
the key demographic
Mobile SNS
Users are looking for freshways to find friends
The market needs to lower GPRS fees
Mobile SNS:The Bright Future
The number of mobile uses in China is over 600 million. The number of mobile internet users is 80 million, leaving plenty of room to expand the market.
3G has driven the rapid expansion of the Mobile internet industry. Users now require more exciting and interesting content and features.
Users’ needs regarding fashion, individuality and personalization have vastly increased.The 80s-90s are the most innovative generation. Mobile internet is fast, efficient, and available anywhere and anytime, has become the perfect communication and entertainment platform.
Mar
ket
Cap
acit
y Great M
arket
Op
portu
nities
New Demandsto be Satisfied
Developing Opportunities
China Mobile SNS: Past, Now & Future
Mobile SNS: Business Model
Revenue
CustomerPayment
Brand Advertising
Virtual Currency
VIP / Avatar
Gifts
Properties
Games
Applications
Components
Mobile SNS in Chinatx.com.cn- China’s No. 1 Mobile SNS
About TX
2004/3 established the original site Wap.TX, well known mobile portal in China2004/3 established the original site Wap.TX, well known mobile portal in China
2007/7 changed the name to TX Net , created a mobile SNS platform
2008/1 selected as China’s Top 10 Best Mobile
2008/6 registered user reached 30M2008/6 registered user reached 30M
TX home page(2.0 version)
Our Motto:
Female Communication Principle: Warm, Caring & Fashionable!Intelligent Service: Smart Page Flow, Fewer Links!Generate Sense of Community: Let users fall in love TX!
Our Attractive Platform
Most PopularSNS Platform
Most Popular
UGCModels
High UserStickinessFast &
ConvenientCommunication
Registered User over 30M, Active user over 11M
Daily unique over 0.9M, Daily PV over 140M.
Every minute TX users generates 1000 in-site IM messages,220 photos 150 personal ads, 360 personal space messages
High VolumeActive User
In one year, achieved China’s largest and best mobile SNS site
Strong in-site search function, within 5 min of logon, a user can find a good friend
独家独家
Nudge SomeoneNudge Someone
My SpaceMy Space Express My FeelingsExpress My Feelings
Our new product ideas come from lengthy observation of our members , and the originality of our creations are difficult to replicate!
Our new product ideas come from lengthy observation of our members , and the originality of our creations are difficult to replicate!
Internal Mini News FeedInternal Mini News FeedWhole site news –3-4
items per secondWhole site news –3-4
items per second
Our Original Products
Innovative
Innovative
Innovative
Innovative
Innovative
Innovative
Innovative
Innovative
Innovative
Innovative
Hydrangea throw- Throw the Hydrangea out and perhaps you can find the satisfied boy/girl.
Lottery tickets-cooperate with the government, user maybe Fortunately winning sth.
Games-Can find many interesting mobile games and enjoy them
Gifts-send gift to another one to let him happy or unhappy
Quiz-show your question, who have better answer?
Bragging-Chat to others and not to the point
Nudge-It is an innovative way of say “hi” to others by a fun way
……
Some Interesting Applications
THANK YOU THANK YOU !!