Twitter, LinkedIn And Facebook Oh My!

Post on 25-May-2015

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A presentation given to Nashua NH area real estate agents on why to engage in social networking and the benefits. Covers how social media and blogging enables small businesses to connect with people when they are in the decision phase of the buying process and can build trust in your business' ability to meet their needs.

Transcript of Twitter, LinkedIn And Facebook Oh My!

Twitter, LinkedIn and Facebook Oh My!

Brian MuldowneyInternet Marketing & Web Design

Muldowney Arts, LLC

Why use Social Networking?

To develop the “brand called you”

People are online looking for information to meet a need

Research suggests that we are exposed to up to 3000 advertising messages per

day

People look to people they trust for reliable information about what products

and services to buy

When you provide information not found everywhere your value goes up

An idea sticks when it is presented in a story that someone identifies with

You are likely already doing it with your customers now

Telling your story online enables people to find it

When your story is found online –people are ready to listen

People buy brands that are trustworthy and authentic

While people may buy knock offs – they covet the real thing

A brand’s reputation can be made or broken online

Online Communities share information that inspires action

Won’t Buy

Will buy

Developing your brand online is cheaper than traditional marketing methods

Blogging and social media provide you with a way for you to create an informational hub online

There are multiple ways to tell your story and multiple ways to support the story told

Your Social Networking choice depends on what works best for you

Your Social Networks should point to your central hub of information

You can blog and participate in social networking sites for free

Understand what each does and develop a strategy on how to use them

Determine what would be the best for you to use

Develop a schedule and stick to it

Your cost is taking the time to learn how to do it right and the time to share what you already know and /or are learning

Your everyday experiences are likely to be of interest to your current and potential

clients

Once you develop a following - your followers can help you develop

content for free

Develop a schedule and stick to it

Social Networking provides you access to a wealth of information about your current and potential customers

People share their thoughts and interests online

Connecting with others makes us feel good

Sharing experience gives us an opportunity to be recognized

We all like recognition

People learn vicariously from others

It is better to learn from someone else’s bad experience than to experience it

oneself

Would you turn down the opportunity to get inside information on a business

opportunity?

Do you know what people find when they Google you ?

Read what people are saying about your competition

Find out what others are doing online

Ask people for feedback

QuestionsMuldowney Arts, LLCWeb Design, Development & Online Marketing

http://www.muldowneyarts.cominfo@muldowneyarts.com

t. 877.296.9709 f. 603.262.1592